“This is the arrival of a new frontier.” - Jack MacKenzie - CollegeAPP founder and CEO After five years of continuous and proprietary surveys of potential adult learners, CollegeAPP has created nine program and pathway interest predictive models ranging from skilled trades training to education, health care, cyber/IT and public service/law. #intentmatters Michiel Besseling, Sean Godlewski, Seth Reichlin, Darlecia S. Williams, Ed.D., Andrew Carlson, Tara C., Kayce O'Brien, Gretchen Thompson, Hannah McNamee, Mariana Bulgarelli, Brodie Dunnahoo, Dan Curtis, Marcy Huck
CollegeAPP
高等教育
La Canada Flintridge，CA 1,730 位关注者
Predictive analytics focused on future Intent to Enroll to enable efficient adult student recruitment.
关于我们
Deploying proprietary predictive analytics algorithms, CollegeAPP’s live adult learner database allows clients to dynamically create target audiences and launch marketing campaigns to boost recruitment and enrollment strategies. CollegeAPP works with community colleges, universities and workforce development teams to identify and recruit potential students among the adult population.
- 网站
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https://www.yourcollegeapp.com
CollegeAPP的外部链接
- 所属行业
- 高等教育
- 规模
- 11-50 人
- 总部
- La Canada Flintridge，CA
- 类型
- 私人持股
- 创立
- 2019
- 领域
- Dataanalytics、highereducation、adultlearners、enrollment和communtycolleges
地点
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主要
获取路线
5124 Hillard Ave La Canada
US，CA，La Canada Flintridge，91011
CollegeAPP员工
动态
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CollegeAPP is headed to New Orleans for the National Council for Marketing & Public Relations National Conference! ?? Stop by our booth to say hello to Tara C. and?Brodie Dunnahoo all conference?long where they will demonstrate how to find adults with intent to enroll in your service area. ?? The Digital Pivot: Future-Proofing Higher Ed Marketing | Friday 3/28 at 8 am --- As AI, bots, and changing audience targeting reshape the landscape, traditional strategies like SEO and segmentation are losing their edge. Join us for actionable insights on data-driven strategies to stay ahead and optimize your marketing efforts. See you there! #NCMPRO50 #IntentMatters
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The UPCEA Annual Conference in Denver, CO is one week away! Make plans to stop by the CollegeAPP booth to say hello to?Dan Curtis and?Mariana Bulgarelli, pick up some new swag, and most importantly, learn how to find adults with Intent to Enroll.?#UPCEA2025?#IntentMatters
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In 10 words or less, Jack MacKenzie shares his definition of leadership "Believing so strongly, that others can't help but to believe equally."? on the latest Executive Evolution podcast from Craig P. Anderson. Ready for your Friday listen? Check out the podcast & hear more from Jack on his perspective on leadership and Why Trusting Your Gut Matters for Building Strong Teams. https://lnkd.in/gb3ciK_D
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At CollegeAPP, we are incredibly grateful for the institutions and leaders who truly "get us." Those who recognize our commitment to long-term partnerships and shared success in higher education. We don’t believe in one-size-fits-all solutions—we believe in collaboration, trust, and a deep understanding of your goals and mission. Your success is our success, and we’re honored to support leaders and institutions that are just as passionate about student access, enrollment growth, and innovation as we are. To our partners, like Lisa Matye Edwards at Arapahoe Community College who engage, challenge, and grow with us—thank you. Here’s to the long game and the impact we’re making together! #IntentMatters
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Jack MacKenzie, President of CollegeAPP recently shared these thoughts on resetting, looking forward & a sneak peak to the innovative practices launching from CollegeAPP. We encourage you to take a moment to read his post, connect with Jack MacKenzie & join the conversation.
Despite all the hardships faced by many in southern California -- the scene outside the CollegeAPP HQ's this morning shows one of rebirth and the power of moving forward. For the hundreds of #highered institutions and education providers who have entrusted our team with at least part of their #enrollmentmarketing strategy -- and for the thousands who have not yet discovered the power of future-focused #intenttoenroll predictive models -- rest assured our winter months have been filled with new ideas, R&D, and painstaking predictive model refinement, focus and expansion. Here's a hint of what's blooming this spring and early summer: *Enhanced occupation data thanks to our ongoing partnership with Lightcast *Expanded and refined (yes, you can do both) program-level interest models to cover more programs -- including #education, #manufacturing, #skilledtrades, #technicaleducation, #liberalarts, #criminaljustice and a few more. *Modern digital marketing CERTIFICATION! In partnership with CAEL we are creating (and updating every day :) a professional cert in digital marketing to potential adult students. (hint -- personas are so 2007 and geo targeting so 2013). *#Obstacles and #motivations to enroll models. We've been curating these models to determine their best use for enrollment marketing campaigns for nearly a year now and I promise -- we are so close. Can't wait to share. *Tomorrow we launch the most comprehensive marketing campaign we've ever placed and managed. Statewide. One year. Dozens of placements on multiple platforms -- all with the firm goal of helping that state achieve its education attainment goals in five years. (details to be revealed soon :). *And there's a couple more than I'm not allowed to mention yet :). At CollegeAPP we are ready for the hard work to blossom into the best tools a community college, university, graduate school, technical college, state system and workforce development agency can have. That is what moving forward looks like and here are the folks doing it: Sean Godlewski Seth Reichlin Michiel Besseling Darlecia S. Williams, Ed.D. Andrew Carlson Tara C. Dan Curtis Gretchen Thompson Kayce O'Brien Hannah McNamee Mariana Bulgarelli Brodie Dunnahoo Marcy Huck And thanks to the community that has inspired and encouraged us (a few mentioned here): Mark Miller Nitzan Pelman David Daniels Justin Pfeifer, PhD Brian Sondey Christine Casalinuovo-Adams Bonnie Blumer, M.S.,O.D., ACC Dr. Chris Vitelli Jason Vignone Jeremy Hendges Michelle Cyrus, Ed.D. Joseph Mews, PhD Lisa Matye Edwards Pamela Hartke Earl Buford Bob Hieronymus Christine Carpenter Deb Volzer Hadass Sheffer Ayelet Zur-Nayberg, Ed.D. Clair Collins Christine Barrow Andrew Magliozzi
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Everything’s Bigger in Texas—Including Our Giving! ???? At CollegeAPP, we believe in supporting communities in a big way—Texas-sized, to be exact! That’s why we were thrilled to donate two giant TVs and two sturdy folding tables to the Lubbock Boys & Girls Club ?? These new additions will help create more engaging spaces for learning, fun, and connection for the amazing kids and staff. Because when it comes to opportunity, bigger is always better. Shout out to Vernon Maden, Dan Curtis and Marcy Huck for making this all come together. We appreciate your work for this #TexasSizedGiving #BoysAndGirlsClub #CommunityImpact
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Below is a real life email from CollegeAPP to one of our dozens of partners who have trusted us to place and manage their digital media campaigns to recruit adult learners: ---- Hi Team, Your weekly report is fresh and ready to be reviewed! ... We are still blowing it out of the water! 10.14% engagement?rate at $0.46 CPC. This is what we are wanting to see! How has the campaign been going for your team? We want to be sure good news on our end is reflecting for your team as well. ----- Imagine how fun it is to write emails like that. Here's the background: Five years ago Sean Godlewski already had the most experience in higher education for the marketing process that is key to CollegeAPP's secret sauce. He had been doing it for more than 10 years and knew what do to. First, Sean hired Gretchen Thompson -- who, when she joined CollegeAPP -- was already the most experienced person in higher education in understanding our massive database of potential adult learners and how to create audiences for very specific campaigns. Then he hired Mariana Bulgarelli, a keen and thoughtful digital marketer who understood immediately what we do, how it was different and most importantly, why it was better. What a team. More than one partner has told us that the came for the data -- and stayed for what Sean, Gretchen and Mari help colleges do with the data and what our #partnerexperience team of Kayce O'Brien Hannah McNamee and Marcy Huck do everyday to make their experience easy and sometimes fun. #teamwork #appreciation #intentmatters
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Our CEO posted this over the long weekend. It's a little long but there is an important message in there : a real adult prospect pipeline marketing strategy isn't made up of buzzwords -- it's made up of disciplined and forward thinking work, insight and experience. CollegeAPP. Est. 2019.
Question for the community: Why do higher ed marketing and enrollment firms seem to be in a panic? After taking a break from the day-to-day at CollegeAPP because of the #LAwildfires and family responsibilities, I’m back and noticing a lot of fear and urgency here on LinkedIn. Higher ed marketing and enrollment management firms have apparently woken up to the realities of the changes in the US population that are 18 years in the making. My timeline is flooded with white papers, presentations, webinars and AI pitches on the topic of the #demographiccliff.? Made we wonder: why are folks only waking up to this reality now? When we founded CollegeAPP more than 5 years ago, we had this very day in mind. The day when the known demographic changes in America would start a long-term shake up in higher ed.? We knew we had to be ready when that day came. So, we got to work.?? We started with surveys to gain knowledge.? First hundreds, then thousands and now hundreds of thousands of surveys.?? Who actually intends to enroll??? Where would they prefer to enroll??? Do they want an all-online or in-person education?? Then, we began testing marketing and media placement techniques that would maximize the value of the insight learned from and the data science applied to the survey results.?? It worked and then worked better. We are still learning (and doing surveys) and the data will continue to do better.? In fact, back in 2022, we produced #IntentMatters, a first of its kind report examining the profiles and attitudes of over 150,000 adults considering their next steps in education and workforce training (Part 2 of this report will come later this year). If you want a copy -- just ask ?? ? https://lnkd.in/g5Ty7CAG And now, three years later, there’s a line to jump on the bandwagon.?? When you’re early to a market like we were, a lot of the companies that come in after use language and framing that look awfully familiar. Maybe we should be flattered? Just because a company offers a “unique POV” or claims to use “AI” to better reach potential adult students, it doesn’t mean they have actual data or marketing systems to make it work.? In the next few weeks, we’ll share a recent case study where CollegeAPP helped colleges across a state run enrollment campaigns that not only led to thousands of new enrollees, but did so at half the cost of typical campaigns. So, to all higher education marketers, enrollment managers, and college leaders who are well aware of the demographic cliff: Make sure you’re partnering with a company that puts in the work, asks the right questions and makes the investment to learn about the #adultlearners you want to recruit and serve.? That is CollegeAPP's “secret sauce”. Sean Godlewski Seth Reichlin Michiel Besseling Andrew Carlson Tara C. Dan Curtis Darlecia S. Williams, Ed.D. Kayce O'Brien Hannah McNamee Gretchen Thompson Mariana Bulgarelli Brodie Dunnahoo Marcy Huck
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The CollegeAPP team is headed to Lubbock, TX for SACRAO '25! Start your Monday morning off right with Dan Curtis' presentation?on a game-changing topic: How do we find adult?learners who are ready to enroll? Get ready for an inspiring start to your week - see you there! ?? #SACRAO25 #intentmatters
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