Collective Voice

We’re thrilled to share that Collective Voice has been shortlisted for Best Cross-Channel Strategy at the?Partnership Awards?for our Collective Voice x Avara: Best Holiday 2024 Cross-Channel Strategy! This recognition highlights the power of collaboration, bringing together affiliate marketing, influencer strategy, performance media, and PR to drive incredible results for Avara during the holiday season. A huge shoutout to our partners at?Shop Avara?and to the amazing?Madeline Dellinger?for working alongside us to create a campaign that truly delivered. And, of course, major kudos to the?Collective Voice team: Meredith Waltman, Emily Keuchler & Jessica Wendler,?for your strategic vision and execution and to Jordan Stout (Weaver) and Marissa Jette for your operational oversight! Excited to see how this plays out, cheers to the power of cross-channel teamwork!

Affiliate content: The least intrusive form of advertising? EMARKETER says yes, and we couldn’t agree more. At SXSW, our VP of Marketing,?Clair Sidman, sat down with creator and business owner?Iskra Lawrence?at ADWEEK House to talk about why affiliate content works. The reason??Creators are relatable.?Their audiences trust them. They’re not “selling,” they’re sharing. Iskra also broke down how?content needs to shift based on audience and platform.?When talking to?Gen Z? You’ve got 3 seconds to hook them.?With Millennials? Go ahead, tell your life story.?And one thing Gen Z especially loves??Linking to everything.??? Check out this clip where Clair and Iskra break it all down. ?? #SXSW #AffiliateMarketing #CreatorEconomy #InfluencerMarketing #AdweekHouse

We’re thrilled to welcome?Chanel Tyler?as?Creator in Residence?at?Collective Voice! ?? With her impressive background as a?brand strategist, beauty expert, and creator champion, Chanel is bringing her expertise to further elevate and empower our creator community. In her new role, Chanel will help shape the future of affiliate by?bridging the gap between creators and brands, offering invaluable insights, and driving impactful partnerships. Her passion for?inclusive storytelling?and deep industry knowledge make her the perfect fit to support creators in?monetizing their influence while staying authentic to their voice. Let’s give Chanel a warm welcome! Drop a ?? in the comments if you’re excited to see what’s next!

Such a great conversation! Creators are redefining affiliate marketing by merging influence with performance—turning trust into tangible results. Loved hearing Iskra Lawrence and our VP of Marketing, Clair Sidman break down how authenticity drives real business impact. ??

?? Are you SXSW bound!? ?? Join us at the ADWEEK House at SXSW on March 9th as Clair Sidman, VP of Marketing at Collective Voice, and creator & Saltair founder Iskra Lawrence discuss how the affiliate marketing game has evolved in to powerhouse strategies fueled by social commerce creators who build trust, spark trends, and convert audiences at scale. REGISTER HERE to secure your spot, and comment below if we’ll see you there! https://lnkd.in/gJ7X9aZq

???Instagram’s latest update is a game-changer for marketers. Brands can now turn?organic creator testimonials?into paid Partnership Ads, amplifying authentic content at scale. Why this matters for marketers: ? UGC with built-in trust as creators’ real opinions get boosted ? Higher-performing ads since authenticity drives engagement ? Big for affiliate and brand partnerships with more ways to integrate creators Will this reshape how brands invest in creator content? Marketers, how do you see this fitting into your strategy? ?? Drop your thoughts below! ?? #CreatorMarketing #AffiliateMarketing #InstagramAds #UGC #Marketing

???Big News at Collective Voice!??? We’re thrilled to welcome?Catherine Halaby?as our new?Vice President of Creator Relations! With over a decade of experience in the creator economy, Catherine is a powerhouse in building strategic partnerships and fostering authentic creator relationships. Her expertise will be key in driving our mission to empower creators and brands to collaborate seamlessly. As we continue to scale, Catherine’s leadership will help us build even stronger connections with influencers and elevate the impact of creator-driven campaigns. We couldn’t be more excited to have her on board! Welcome, Catherine—let’s make magic happen! ? https://lnkd.in/gZg8WMPW

Corporate marketers, let’s be honest, sometimes we overcomplicate things. Meanwhile, creators? They’re out here building personal brands, selling products, and driving engagement… all while making it look effortless. So, what can we learn from them? ?? Authenticity Wins. Creators connect because they’re real. People want to see a brand's personality, not just a perfectly polished press release. ?? Adapt or Be Irrelevant. Algorithms change. Trends shift. Creators pivot daily, can your brand keep up? ?? Engagement Over Broadcast. Posting and ghosting? Not a thing in the creator world. They build community, respond, and create conversation. Brands should too. ?? Choose Action-Packed CTAs Over Passive Prompts. “Shop now” or “Grab yours” beats “Learn more about our offerings” every time. Tell them what to do! At the end of the day, creator strategies work because they feel human. Maybe it’s time corporate marketing took some notes (and yes, maybe a ring light too). What else do you think brands can learn from influencers? Drop your thoughts below! ?? #Marketing #InfluencerMarketing #BrandStrategy

?? ? Thrilled to see our Marketing VP, Clair Sidman, featured in the latest Net Influencer article on the future of the creator economy! Clair emphasizes the importance of authenticity and meaningful brand-creator partnerships as key drivers for success in 2025. As the industry evolves, her insights highlight the need for genuine connections and innovative collaborations. Proud to have such forward-thinking leadership guiding our marketing strategies! https://lnkd.in/g6t8sh69

???Affiliate Marketing is Having a Glow-Up!??? Gone are the days when affiliate marketing was just a side hustle—it’s officially?the?power move for creators and brands alike. ?? Whether it’s personalized storefronts or seamless shopping experiences, the new affiliate game is all about making authentic connections?and?driving real results. ???? ???Back and better than ever? 1???Creator Power: Authentic recommendations = ??. Creators are building trust and curating products their audiences can’t resist. 2???Tech That Works Smarter, Not Harder: From?automated DMs?(?? Shop The Look) to insights that show what’s working, tech is leveling up the monetization game. 3???Shoppers, Reimagined: Today’s consumers don’t just scroll; they shop—straight from TikToks, Reels, and Stories. ??For brands looking to win in 2025: ? Team up with creators who?get?your vibe. ? Give them the tools to thrive (think: ease + efficiency). ? Track, tweak, and repeat for max success. Affiliate marketing isn’t just having a moment—it’s leading a movement. How are you planning to ride this wave in 2025? Let’s chat! ?? #AffiliateMarketing #CreatorCommerce #BrandStrategy #ShopTheLook