Collective Voice

???Panel Highlights: The Art of Briefing??? Our VP of Marketing, Clair Sidman, recently hosted an insightful panel, "The Art of Briefing," featuring the talented creators Anh Sundstrom and Erica Chan Coffman. The session was a deep dive into how brands can elevate their creator partnerships through thoughtful, well-structured briefs. Anh and Erica shared actionable advice that resonated with everyone in the room: ??Set Clear Performance KPIs: Establishing clear goals helps creators focus on what truly matters. ??Feature Content Examples from the Creator’s Own Channel: This allows creators to connect the brand’s vision with their authentic style. ??Outline Thoughtful Do’s and Don’ts: Specific, respectful guidelines support content that stays true to the creator’s unique voice. ??Streamline Marketing Messages: Simplicity wins! Keeping messages concise keeps the content sharp and engaging. Above all, Anh and Erica emphasized that the best content comes when brands?trust?creators to know their audience. When creators are empowered to make the brief their own, the results not only resonate with their followers but also strengthen the brand’s impact. Thank you, Anh and Erica, for sharing your expertise with us! #CreatorPartnerships #MarketingInsights #TheArtOfBriefing #CreatorTrust

?? We are thrilled to announce the launch of?Shop The Look, our automated Instagram DM tool that takes the guesswork out of sharing commissionable CV Looks!??? With just a post comment, creators can now effortlessly share shoppable links directly with their Instagram community, all in real time. ?? Zero extra effort?for creators. ? Boost engagement naturally while driving?higher conversions.? ? Turn DMs into?DOLLARS?without missing a single opportunity to earn. With?Shop The Look, we’re making creators’ DMs shoppable, creating interactions that are immediate, personalized, and profitable! ?? Read all about Shop The Look here: https://lnkd.in/gE_QQDhi #ShopTheLook #CreatorTools #Monetization #CVLooks #DMtoDollars #InfluencerMarketing #LaunchDay

??? Missed Our Panel at Creator IQ Connect? Watch the Replay Now!??? Last week at CreatorIQ, we had the privilege of hosting a dynamic panel discussion on?"The New Face of Affiliate: A Creator Transformation". Our VP of Marketing, Clair Sidman, along with fashion content creator Kay Davenport, dove deep into how affiliate marketing is evolving in the creator economy. From authentic connections to innovative tools, the conversation shed light on how influencers are transforming the industry. ?? If you couldn’t join us in person, don't worry! You can catch the entire conversation at the link below and see what you missed.??? https://lnkd.in/gcGuznsm #CIQ2024 #AffiliateMarketing #CreatorEconomy #InfluencerMarketing #CollectiveVoice

?? Thrilled to Share the News!??? Collective Voice is honored to have won the?TITAN Awards Marketing Award for Best Influencer Marketing Campaign?for our partnership with?NET-A-PORTER: 2022 - 2024 Luxury Shopping Partnership! Since 2022, we’ve collaborated with NET-A-PORTER, the ultimate destination for luxury fashion, to create compelling campaigns that resonate with discerning consumers. Our goal was simple: drive awareness, engagement, and sales through authentic creator-led storytelling. Thanks to our amazing team members, Briana Draguca, Michelle Fernandez, Brooke Herigon, Katie Fang, Marissa Johnson and the trust NET-A-PORTER placed in us, we’ve been able to achieve incredible results! This recognition celebrates the power of strategic partnerships and the magic that happens when brands and creators come together to create impactful content. Thank you to NET-A-PORTER and all of the creators who made this campaign a success! Onward to more exciting collaborations! #CollectiveVoice #NETAPORTER #TitanMarketingAwards #InfluencerMarketing #LuxuryShopping #CreatorCampaigns #MarketingInnovation https://lnkd.in/gJdEyx4h

?? ?? We were thrilled to attend the Girls Inc. of Alameda County fundraiser this past Sunday, celebrating an organization that’s truly changing lives. From inspiring alumna panels to heartfelt speeches, the event showcased just how much Girls Inc. is empowering young women to rise above challenges and thrive in their careers. Our very own Destiny Bun moved the room with her personal story, sharing how the lessons from Girls Inc. not only guided her through college but also laid the foundation for her career. Jasmine Edwards, Retailer Manager for Ayesha Curry Brands, also shared how her time with Girls Inc. shaped her path and why she continues to support this incredible organization. And hearing from Julayne Virgil, MPA, CEO of Girls Inc. of Alameda County, drove home the massive impact they’re making on our community’s future leaders. We’re proud to stand with Girls Inc. and continue our partnership to help uplift and empower the next generation of strong, bold women. Their work is nothing short of transformative, and we’re lucky to be a part of it. ?? #GirlsInc #Empowerment #Fundraiser #CollectiveVoice ?

?? ?"Brands that understand creators as small businesses leverage affiliate marketing for more effective campaigns."?– Clair Sidman, VP of Marketing #AffiliateMarketing #CreatorEconomy #WomenInBusiness #ContentCreators Dive into the highlights—your front-row seat to CreatorIQ Connect awaits! ??

??"I’m not selling fashion; I’m selling confidence, creating a community where women feel seen and heard."?– Kay Davenport, Fashion Content Creator. #AffiliateMarketing #CreatorEconomy #WomenInBusiness #ContentCreators #CIQ2024 ?? ?Watch the highlight in the video below!

?? Exciting News! ?? We are at CIQ Connect today, hosting a panel titled?"The New Face of Affiliate: A Creator Transformation."?Join us at?2 PM?for insights from our VP of Marketing,?Clair Sidman, alongside fashion content creator?Kay Davenport. ??? We’ll explore the evolving landscape of affiliate marketing and how creators are transforming the industry. If you’re attending, don’t miss this opportunity to connect and engage in a meaningful discussion! Stay tuned for updates! ?? #CIQConnect #AffiliateMarketing #PanelDiscussion #Networking #CreatorTransformation

???We’ve got another one for ya!??? Join our convo at CIQ tomorrow by telling us what you think:

?? We're gearing up for CIQ, and we can't wait to connect with you at our panel tomorrow! We'd love to hear from you to add to the conversation on the future of affiliate marketing and creator partnerships. ??Share your insights: ??? What’s one creator trend you believe will shape the future of affiliate marketing??(comment below!)