Curious how retail media can benefit any brand? Attend the "Beyond the cart: Retail media strategies for brands rewriting the rules" Discover breakout session to hear from VP of Media and Connection Strategy Mathew Larson and VP of Analytics and Data Engineering Mike Baranowski. Learn more about: ?? Retail media networks and their expanded capabilities ?? How to leverage retail media data to fuel performance for non-retail media brands ?? A multipronged approach to measuring effectiveness of retail media efforts Are you ready to Discover more about retail media? Register now! https://lnkd.in/gNGJfH2v
关于我们
Collective Measures is an employee-owned media agency specializing in full-funnel connections strategy and advanced analytics. With origins rooted in search and an expertise in understanding consumer intent, we are a collective of media strategists, brand engagement experts, and data scientists who value outcomes over acronyms and better over shiny. Our responsibility is to make the complexities of modern marketing simple and effective. With numerous accolades achieved for our client work across paid media, content marketing, search engine optimization, and marketing analytics, we are simply accountable to driving results. Undaunted and energized by change, we take a proactive and deliberate approach to innovation so our clients can confidently step into what’s next. We don’t shy away from digging deep but, importantly, we don’t get buried under the data. We pride ourselves on our ability to excavate meaningful insights that lead to better outcomes for all clients. We are also 100% employee-owned, which means we are collectively invested in the success of our clients, employees, and community. This approach is predicated on our founding belief in business karma: that working with nice, smart people creates meaningful impact for all.
- 网站
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https://www.collectivemeasures.com/
Collective Measures | Media & Analytics的外部链接
- 所属行业
- 广告服务
- 规模
- 51-200 人
- 总部
- Minneapolis，MN
- 类型
- 私人持股
- 创立
- 2005
- 领域
- Digital Strategy、Content Strategy、Paid Media、Content Marketing、Measurement and Analytics、Display Advertising、Search Engine Optimization (SEO)、PPC Management、Search Engine Marketing (SEM)、Reporting、Social Media Strategy、eCommerce and Lead Generation、Amazon Advertising、Media Planning、Google Shopping、Email Strategy、Conversion Optimization和Performance Marketing
地点
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主要
获取路线
100 South 5th Street
20th Floor
US，MN，Minneapolis，55402
Collective Measures | Media & Analytics员工
动态
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Retail media is booming, but how can marketers use it to its full ability? Our latest white paper dives deep into the rise of retail media and explores why it’s becoming essential for every marketer's toolkit. Click below to download! https://lnkd.in/gKcPH4Ue
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Check out our VP of Media + Connection Strategy Mathew Larson in AdAge's latest article. Matt touches on The Trade Desk's rumored exploration into TV operating systems and what this development could mean for advertisers. Read more below! https://lnkd.in/dN6fDjtU
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As marketers navigate an increasingly cluttered world, we must understand how to evolve our approach to appeal not only to today's audiences, but also those of the future. Attend the "Invest in your audience so they invest in you" Discover breakout session to hear from Vice President of Brand & Consumer Engagement Heather Rist Murphy and Director of Connections Strategy & Brand Media Abby McNally. Learn: ?? How audience strategies help maximize ROI and create positive brand experiences ?? Why leveraging multiple datasets is essential to gain a comprehensive view of current and future audiences ?? How to strike a strategic balance of segmentation and scale to capture all audiences Register for Discover to see this! Click here. https://lnkd.in/gNGJfH2v
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Social media has become a core piece in consumers' journeys. But how can marketers create value for both the end user and the brand itself? Attend the breakout session "Unlocking Value in Social Media: Strategies to Align Brand and Consumer Success" at this year's Discover by Collective Measures. Featured speakers Associate Director, Social Media + Communications, Christopher Spong and Media Director Ashley Terpstra will cover: ?? The importance of leveraging a holistic social approach to bring value to customers ?? How to unlock brand and consumer insights to fuel holistic social media + marketing efforts ?? The keys to driving success alongside the evolution of platforms + consumer behaviors Sound like something you don't want to miss? Register below! https://lnkd.in/gNGJfH2v
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Exciting news! ?? Our proprietary intelligence engine, Practix, has been named a finalist for Best Marketing Analytics Platform in the Digiday Technology Awards! We’re proud to have a team that drives innovation in marketing analytics! See the full list of finalists below: https://lnkd.in/eSBEYZa7
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We're happy to applaud our VP of Analytics and Data Engineering Mike Baranowski and our VP of Media and Connection Strategy Mathew Larson for their recent contributions as judges for Digiday's technology and media awards! Thank you, Mike and Matt, for representing CM!
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Have you registered yet? Now is the time! Join us on September 24 for Discover (previously known as Digital Breakfast), a hybrid event designed to bring marketers to the next level. Don't miss the Forrester keynote presentation, three CM-led breakout sessions, and networking over breakfast! Click below now to save your spot. ?? https://lnkd.in/gNGJfH2v
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We are over halfway through 2024! ?? From cookies sticking around to seeing AI everywhere, marketers have been busy keeping pace with the evolving landscape. So let’s check out how we did on our annual trend predictions and see what changes we should make to stay on top of the landscape! https://lnkd.in/gnytyNi4
2024 Trends: Mid-Year Update
https://www.collectivemeasures.com
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Christopher Spong, our Associate Director of Social Media + Communications, shares his thoughts about the recently released political data on X users in Digiday's recent article. Read Christopher's take here ?? https://lnkd.in/eWEemmw4
The Rundown: What is Causeway Solutions?
digiday.com