Collage Group

From Ramadan, Women’s History Month, and Purim, to Holi, Eid al Fitr, and more, March has been a busy month for cultural celebrations! Cultural holidays and occasions offer brands powerful opportunities to create lasting impressions, connect with key consumer values, and celebrate the rich diversity of their audiences.?But, only when done consistently, and authentically. Moments just like these can become cornerstone opportunities to forge deeper relationships with the segments critical to your growth. Is your brand authentically centering on special occasions to strengthen connections and resonate deeply with diverse audiences? Contact us to receive our Cultural Calendar and learn how you can start building meaningful memories, increase relevance and reflect shared values. https://lnkd.in/eKd2cEzR #culturalfluencymakers #culturalfluency #marketing #consumerinsights #purchaseintent #revenuegrowth #businessimpact

We’re thrilled to welcome Danielle "Danie" Hemsley to the Collage team as our new Director, Qualitative Market Research! At Collage, we help brands decode the why behind consumer behaviors with deep cultural intelligence. Danie will play a key role in driving strategic insights for our clients, helping brands connect authentically with today’s diverse consumers. We can’t wait to see the impact Danie will make! Join us in giving her a warm welcome. #WelcomeToCollage #CulturalIntelligence #NewHire #CollageGroup

The latest issue of "Cultural Insights for Growth" is here! This edition is packed with insightful stories, trends, and strategies to fuel your growth and keep you ahead of the curve. Here's a glimpse of what you’ll find in this issue: ? Tariffs impact shopping: 72% of consumers shift to cheaper brands and discount retailers. ? Parenting evolves: Gen Z and Millennials reshape norms, forcing brands to adapt. ? Inclusive marketing: Alcohol brands connect through shared values and new strategies. ? Boomers adapt: Longer careers and financial shifts demand fresh marketing. Whether you're here for actionable insights, market trends, or expert advice, we’ve got something for you. Join the conversation, stay inspired, and let’s grow together! #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

Are rising tariffs reshaping consumer behavior? Absolutely—and consumers want brands to step up. With 72% of consumers already shifting their shopping habits—opting for budget brands, shopping at discount retailers, and delaying non-essential purchases—brands can’t afford to ignore the impact. ? 91% of consumers expect brands to explain price increases, and nearly half (48%) specifically want transparency about tariffs. ? Consumers are also more likely to stay loyal to brands that ease the burden—whether by absorbing some costs, offering discounts, or providing promotions. At Collage Group, we empower brands with consumer, brand, and industry insights—helping them build trust, drive brand love, and fuel revenue growth with the fastest-growing segments. Contact us today for full access to our latest report on tariffs and actionable strategies to strengthen consumer trust in uncertain times. Learn more: https://lnkd.in/esifPatZ #culturalfluencymakers #culturalfluency #marketing #consumerinsights #purchaseintent #revenuegrowth #businessimpact

New on Forbes: "Target 40-Day ‘Fast’ And The Consumer Psychology Behind Boycotts." In today’s landscape of political consumerism, brands are under the microscope. Consumers are making buying decisions based on companies’ political and social stances—rewarding some and boycotting others. The long-term impact? Profound. Collage’s Cultural Strategists can help brands understand, navigate, and future-proof against these shifts. Understanding and resonating with the core cultural values is key. Stay ahead of the changes by contacting us today. Read on: https://lnkd.in/egaip_U4 #PoliticalConsumerism #BrandStrategy #Forbes #ConsumerBehavior #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

#Black consumers are driving culture and commerce—is your brand keeping up? Black Americans are shaping industries, influencing trends, and growing in purchasing power. Understanding their evolving behaviors and cultural impact is key to building authentic connections, driving loyalty, and fueling brand growth. Join us tomorrow for our deep dive into the latest Black consumer insights, helping you craft targeted marketing strategies that resonate. Don't miss out on this opportunity to engage with one of the most dynamic and influential consumer segments today! Register here: https://lnkd.in/eXQDUPAh #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

#GenZ doesn’t believe in “authenticity” the way you think they do. They aren’t looking for one defining label. Instead, they’re fluid, multifaceted, and constantly evolving. Our latest research shows that 58% of Gen Z crave regular change in their lives – compared to just 48% of the total population. Brands that are stuck in rigid audience personas? They’re losing Gen Z’s attention FAST. It’s time to move beyond traditional demographics and embrace intersectional subcultures, aesthetic movements, and hyper-personalized storytelling. The takeaway? Brands that co-create with Gen Z—rather than define them—will win. Want to see how your brand stacks up in cultural fluency among the intersectional Gen Z segments? Check out our latest whitepaper on the changing Gen Z purchase drivers: https://lnkd.in/edrx2-UE #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

Brand trust is on the line. How can your brand stay ahead? Boycotts. Backlash. Uncertainty. Target’s recent struggles aren’t just about politics, they expose a deeper issue: brands wavering on their commitments erode consumer trust. When brands hesitate or reverse course on key values—whether it’s DEI, cultural relevance, or consumer engagement—they risk alienating the very audiences that drive growth. Consumers notice, and they act. Collage Chief Insights Officer, David Albert, put it best: "That kind of seesawing back and forth and saying one thing and doing another, that's what gets brands like Target in trouble." Cultural fluency isn’t just an advantage, it’s a necessity. Our research shows that brands that build authentic, long-term connections with diverse audiences win in the marketplace. Let’s work together to ensure your brand leads with consistency, trust, and impact. Schedule a Cultural Strategy session with us to future-proof your brand and grow authentically with today’s consumers. Learn how Collage helps the world’s leading brands navigate cultural shifts and strengthen consumer loyalty: https://lnkd.in/ehe8ce5R For more on the evolving consumer trust landscape, check out Business Insider’s latest article featuring Collage Chief Insights Officer, David Albert: https://lnkd.in/eCfREXKD #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

It’s time for inclusive marketing to evolve. Are you ready to discover the next era—inclusive marketing 3.0—and learn how to navigate market shifts and futureproof your brand? Join us tomorrow at Quirk's Media “Virtual Consumer Reset 2025” as we share innovative strategies to connect with diverse consumers, with a special focus on #Hispanic and #GenZ consumers—two of the most influential and fast-growing market segments today. Attendees will learn cutting-edge cultural intelligence, data analytics and marketing best practices to help your brand stay relevant, inclusive and growth-driven in an increasingly complex landscape. Register here: https://lnkd.in/eXQDUPAh #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

Consumer trust is in crisis. Is your brand ready? Trust is fragile, and consumers are paying attention. With 86 million Americans ready to walk away from brands that roll back DEI commitments, staying silent isn’t an option. The key? A proactive, values-driven strategy. ? Consistency builds credibility—align your words with actions. ? Adapt strategically—whether staying the course or pivoting, be intentional. ? Engage future consumers—cultural fluency keeps your brand relevant. Want to break the backlash cycle and build lasting trust? Our latest Brand Trust Playbook has the roadmap. Watch our video and read our latest blog for more information: https://lnkd.in/epZ3Pp2t #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact