Collage Group is the only cultural intelligence engine that fuses consumer, industry, and brand data to provide brands with insights on the why behind consumers’ behaviors – so they can act quickly to fuel growth. The company’s data science engine provides unrivaled depth of cultural insight from 26 billion primary data points. With access to head-to-head brand, category, and industry competitive assessments plus original, consumer-driven studies and weekly additions, the world’s leading brands rely on Collage Group to get a deep understanding of how to drive brand love and business growth by tapping into culture. The curated, always-on, easy-to-use digital access is flexible and cost-efficient for your business needs. Founded in 2009, culture has always been at the company’s core. Collage Group is a National Minority Supplier Development Council (NMSDC) certified minority-owned small business.
Collage Group的外部链接
2 Bethesda Metro Center
Suite 300
US，Maryland，Bethesda，20814
With over 44% of Americans (and 55% of #GenZ and #Millennials) celebrating #Friendsgiving, brands will want to make their mark on this growing tradition. So, what are you doing for Friendsgiving this year? Let us know in our poll below! #culturalfluencymakers #culturalfluency #culture #consumerinsights
此处无法显示此内容
在领英 APP 中访问此内容等
We are beyond proud to celebrate Taylor Darks, M.S., Research Analyst at Collage Group, for her amazing achievement with her book, "Be, Black Girl, Be.” This lyrical and affirming ode to Black girls, now featured in the National Museum of African American History and Culture, is a must-read for fans of Grace Byers’ "I Am Enough," and is ideal for gifting on special occasions like baby showers, winter holidays, and for mothers and daughters. Taylor, your dedication and talent inspire us all. Thank you for sharing your voice and empowering the next generation. Let's all join in celebrating Taylor's success! Discover Taylor's book: https://lnkd.in/d_5YgyGV #culturalfluencymakers #culturalfluency #marketing #mrx #culture
Listen to this week’s episode with Valda Coryat, Vice President of North American Marketing for Condiments and Sauces at McCormick & Company. Valda shares her deep insights on how the evolving demographic and cultural shifts in the U.S. are shaping marketing strategies. She discusses the critical role of inclusive marketing and cultural fluency in driving brand success and longevity. Drawing from her experience with leading brands, Valda explores the growing significance of multicultural marketing, the need for authentic connections with diverse audiences, and the power of demographic targeting. Watch or listen to learn the role of AI in marketing and the challenges brands face in making strategic investments for future growth. ?? Anticipating demographic shifts can provide a strategic advantage. ?? Cultivating authentic narratives helps build lasting commitment. ?? Embracing multicultural dynamism is essential for brand longevity. Links to Valda's episode in the comments! #marketing #insights #future #brands Cultural Fluency Makers is presented by Collage Group.
Raise the bar for your 2025 Ad testing with cultural fluency. Today’s ad testing solutions are missing the key component of cultural fluency, which is core to understanding how today’s diverse consumers experience your brand. Collage helps you identify the strongest ads that connect across consumer segments, creating the Halo effect. Elevate your concept and ad testing with Collage’s predictive A-CFQ (Ad Cultural Fluency Quotient) methodology. From early concepts to print or video ads, Collage is the better one-stop solution. Contact us now to elevate how your brand shows up in today’s marketplace. https://lnkd.in/eRzU-btG #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
Join us tomorrow as we unveil how to harness media insights for impactful brand growth among #Black consumers! Black consumers are dynamic, on-the-go media users who prioritize cultural representation more than any other segment. Tune in as we share where and how this segment is engaging with different media channels, why they’re drawn to them, and how to connect with them authentically. Register now: https://lnkd.in/eWUcxdWb #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
We're so excited to attend the ANA Multicultural Marketing and Diversity Conference starting today. DM us and let us know if you're attending as well, our onsite Cultural Strategists, Zekeera Belton and Victor Paredes, would love to connect with you! If you’ll be there, take a minute to stop by our booth to see a preview of your brand data in fluen.ci, which gives you instant access to an unrivaled depth of brand-specific cultural insights–and much more! #ANAMulti Association of National Advertisers #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
Cultural fluency is a necessity to authentically connect with today’s and tomorrow’s consumers. ? Multicultural Buying Power: +320% expenditure growth reaching $2.8 Trillion from Hispanic consumers ? Gen Z Is the Future: >50% of Gen Z is multicultural, with spending power exceeding Boomers by 2029 ? Importance of Inclusive Marketing: 81% say inclusive marketing is more important than 4 years ago ? More than Representation: 40% of consumers are not satisfied by their portrayal in advertising Culture is the foundation of beliefs and values that drives purchase intent. Collage can jumpstart your brand’s cultural fluency.?Lock in cultural intelligence as a competitive advantage for 2025. Schedule a demo today: https://lnkd.in/ed62TuwT #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
Join us tomorrow as we partner with the Insights Association to share how to elevate your brand’s connection with #Hispanic consumers! Tune is as we reveal how to spark brand love and loyalty through research designed to craft more impactful general market campaigns and dedicated activations that drive financial success. Register Now: https://lnkd.in/eWUcxdWb #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
Leading brands ask us for best practices to build brand loyalty with veterans. Collage has in-depth data on veterans and active duty service members—check out our new white paper:?Marketing Strategies to Reach, Connect, and Grow With Veterans. On Veteran’s Day and every day of the year, we thank all who serve, and we thank their families as well. https://lnkd.in/eNxvsh5w #veteransday #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
Join us at ANA's Multicultural Marketing and Diversity Conference in Las Vegas, November 18-20! Collage’s Cultural Strategists Zekeera Belton and Victor Paredes are attending and would love to connect with you! DM us to book some 1:1 time with them. If you’ll be there, take a minute to stop by our booth. We’d love to show you a preview of your brand data in fluen.ci, which gives you instant access to an unrivaled depth of brand-specific cultural insights–and much more! Association of National Advertisers #ANAMulti #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact