Collage Group

Listen to this week’s episode with Valda Coryat, Vice President of North American Marketing for Condiments and Sauces at McCormick & Company. Valda shares her deep insights on how the evolving demographic and cultural shifts in the U.S. are shaping marketing strategies. She discusses the critical role of inclusive marketing and cultural fluency in driving brand success and longevity. Drawing from her experience with leading brands, Valda explores the growing significance of multicultural marketing, the need for authentic connections with diverse audiences, and the power of demographic targeting. Watch or listen to learn the role of AI in marketing and the challenges brands face in making strategic investments for future growth. ?? Anticipating demographic shifts can provide a strategic advantage. ?? Cultivating authentic narratives helps build lasting commitment. ?? Embracing multicultural dynamism is essential for brand longevity. Links to Valda's episode in the comments! #marketing #insights #future #brands Cultural Fluency Makers is presented by Collage Group.

Raise the bar for your 2025 Ad testing with cultural fluency. Today’s ad testing solutions are missing the key component of cultural fluency, which is core to understanding how today’s diverse consumers experience your brand. Collage helps you identify the strongest ads that connect across consumer segments, creating the Halo effect. Elevate your concept and ad testing with Collage’s predictive A-CFQ (Ad Cultural Fluency Quotient) methodology. From early concepts to print or video ads, Collage is the better one-stop solution. Contact us now to elevate how your brand shows up in today’s marketplace. https://lnkd.in/eRzU-btG #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

Join us tomorrow as we unveil how to harness media insights for impactful brand growth among #Black consumers! Black consumers are dynamic, on-the-go media users who prioritize cultural representation more than any other segment. Tune in as we share where and how this segment is engaging with different media channels, why they’re drawn to them, and how to connect with them authentically. Register now: https://lnkd.in/eWUcxdWb #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

We're so excited to attend the ANA Multicultural Marketing and Diversity Conference starting today. DM us and let us know if you're attending as well, our onsite Cultural Strategists, Zekeera Belton and Victor Paredes, would love to connect with you! If you’ll be there, take a minute to stop by our booth to see a preview of your brand data in fluen.ci, which gives you instant access to an unrivaled depth of brand-specific cultural insights–and much more! #ANAMulti Association of National Advertisers #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

Cultural fluency is a necessity to authentically connect with today’s and tomorrow’s consumers. ? Multicultural Buying Power: +320% expenditure growth reaching $2.8 Trillion from Hispanic consumers ? Gen Z Is the Future: >50% of Gen Z is multicultural, with spending power exceeding Boomers by 2029 ? Importance of Inclusive Marketing: 81% say inclusive marketing is more important than 4 years ago ? More than Representation: 40% of consumers are not satisfied by their portrayal in advertising Culture is the foundation of beliefs and values that drives purchase intent. Collage can jumpstart your brand’s cultural fluency.?Lock in cultural intelligence as a competitive advantage for 2025. Schedule a demo today: https://lnkd.in/ed62TuwT #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

Join us tomorrow as we partner with the Insights Association to share how to elevate your brand’s connection with #Hispanic consumers! Tune is as we reveal how to spark brand love and loyalty through research designed to craft more impactful general market campaigns and dedicated activations that drive financial success. Register Now: https://lnkd.in/eWUcxdWb #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

Leading brands ask us for best practices to build brand loyalty with veterans. Collage has in-depth data on veterans and active duty service members—check out our new white paper:?Marketing Strategies to Reach, Connect, and Grow With Veterans. On Veteran’s Day and every day of the year, we thank all who serve, and we thank their families as well. https://lnkd.in/eNxvsh5w #veteransday #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

Join us at ANA's Multicultural Marketing and Diversity Conference in Las Vegas, November 18-20! Collage’s Cultural Strategists Zekeera Belton and Victor Paredes are attending and would love to connect with you! DM us to book some 1:1 time with them. If you’ll be there, take a minute to stop by our booth. We’d love to show you a preview of your brand data in fluen.ci, which gives you instant access to an unrivaled depth of brand-specific cultural insights–and much more! Association of National Advertisers #ANAMulti #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

Stop by our booth at ANA's Multicultural Marketing and Diversity Conference to connect to some of our top Cultural Strategists, like Victor Paredes. DM us for more information! #ANAMulti Association of National Advertisers

Collage works with the world's leading brands to improve their brand cultural fluency, which is predictive of future purchase intent. Futureproof your brand by reaching and resonating with the fastest growing consumer segments. Start your brand's cultural fluency journey today. Download our white paper: https://lnkd.in/eCGTddm3 #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact