Collage Group

#GenZ doesn’t believe in “authenticity” the way you think they do. They aren’t looking for one defining label. Instead, they’re fluid, multifaceted, and constantly evolving. Our latest research shows that 58% of Gen Z crave regular change in their lives – compared to just 48% of the total population. Brands that are stuck in rigid audience personas? They’re losing Gen Z’s attention FAST. It’s time to move beyond traditional demographics and embrace intersectional subcultures, aesthetic movements, and hyper-personalized storytelling. The takeaway? Brands that co-create with Gen Z—rather than define them—will win. Want to see how your brand stacks up in cultural fluency among the intersectional Gen Z segments? Check out our latest whitepaper on the changing Gen Z purchase drivers: https://lnkd.in/edrx2-UE #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

Brand trust is on the line. How can your brand stay ahead? Boycotts. Backlash. Uncertainty. Target’s recent struggles aren’t just about politics, they expose a deeper issue: brands wavering on their commitments erode consumer trust. When brands hesitate or reverse course on key values—whether it’s DEI, cultural relevance, or consumer engagement—they risk alienating the very audiences that drive growth. Consumers notice, and they act. Collage Chief Insights Officer, David Albert, put it best: "That kind of seesawing back and forth and saying one thing and doing another, that's what gets brands like Target in trouble." Cultural fluency isn’t just an advantage, it’s a necessity. Our research shows that brands that build authentic, long-term connections with diverse audiences win in the marketplace. Let’s work together to ensure your brand leads with consistency, trust, and impact. Schedule a Cultural Strategy session with us to future-proof your brand and grow authentically with today’s consumers. Learn how Collage helps the world’s leading brands navigate cultural shifts and strengthen consumer loyalty: https://lnkd.in/ehe8ce5R For more on the evolving consumer trust landscape, check out Business Insider’s latest article featuring Collage Chief Insights Officer, David Albert: https://lnkd.in/eCfREXKD #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

It’s time for inclusive marketing to evolve. Are you ready to discover the next era—inclusive marketing 3.0—and learn how to navigate market shifts and futureproof your brand? Join us tomorrow at Quirk's Media “Virtual Consumer Reset 2025” as we share innovative strategies to connect with diverse consumers, with a special focus on #Hispanic and #GenZ consumers—two of the most influential and fast-growing market segments today. Attendees will learn cutting-edge cultural intelligence, data analytics and marketing best practices to help your brand stay relevant, inclusive and growth-driven in an increasingly complex landscape. Register here: https://lnkd.in/eXQDUPAh #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

Consumer trust is in crisis. Is your brand ready? Trust is fragile, and consumers are paying attention. With 86 million Americans ready to walk away from brands that roll back DEI commitments, staying silent isn’t an option. The key? A proactive, values-driven strategy. ? Consistency builds credibility—align your words with actions. ? Adapt strategically—whether staying the course or pivoting, be intentional. ? Engage future consumers—cultural fluency keeps your brand relevant. Want to break the backlash cycle and build lasting trust? Our latest Brand Trust Playbook has the roadmap. Watch our video and read our latest blog for more information: https://lnkd.in/epZ3Pp2t #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

Consumer trust is eroding. What can your brand do? 40 Day Boycott.?Backlash.?Distrust on social media spreading.?All of this is exposing a deeper issue: the widening trust gap between brands and consumers. When brands change their values or demonstrate inconsistent commitments, they risk losing loyalty—our research shows 30% of consumers (86 million people) are planning to cut back spending on brands that pull back on DEI. With 80% of consumers also saying inclusive marketing is just as or more important today than four years ago, many companies are backpedaling on promises, leading to consumer disappointment and boycotts. So, what can your brand do? Schedule a Cultural Strategy session with us to begin your cultural fluency and develop the roadmap to authentically grow with diverse consumers for your brands!?Learn how Collage helps the world's leading brands build consumer trust for the long term: https://lnkd.in/ehe8ce5R Check out Sarah Mahoney’s latest article in MediaPost for a deep dive into the consumer trust gap and what brands need to do next: https://lnkd.in/eUyr7yzH #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

Exciting News! We’re thrilled to welcome Karan Almeida, M.B.A. Almeida and Aidan Sweeney Sweeney to the Collage team as our newest Enterprise Account Executives! At Collage Group, we help brands decode the why behind consumer behaviors with deep cultural intelligence. Karan and Aidan will play a key role in connecting with our clients to drive strategic insights in cultural intelligence, helping brands connect authentically with today’s diverse consumers. We can’t wait to see the impact Karan and Aidan will make! Join us in giving them a warm welcome. #WelcomeToCollage #CulturalIntelligence #NewHire #CollageGroup

Our expert cultural strategist Victor Paredes is the best! Thanks, Brand Innovators.

The latest issue of "Cultural Insights for Growth" is here! This edition is packed with insightful stories, trends, and strategies to fuel your growth and keep you ahead of the curve. Here's a glimpse of what you’ll find in this issue: ? The top culturally fluent brands for women and key insights to drive growth. ? Why inclusive brands outperform by building trust, deepening loyalty, and unlocking growth. ? How Gen Z balances individuality, community, ambition, and activism to shape marketing strategies. ? Plus: Consumer backlash and the power of inclusive storytelling for representation and long-term growth. Whether you're here for actionable insights, market trends, or expert advice, we’ve got something for you. Join the conversation, stay inspired, and let’s grow together! #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

Did you know? #Hispanic families have the highest intent to grow their families among diverse segments. 33% of families planning for pregnancy and 23% expecting a child in the next six months are Hispanic. This isn't just a demographic shift—it’s a massive opportunity for brands across all industries, – healthcare, finance, retail, auto, and more—to rethink how they engage with this growing audience. To gain this segment’s trust and engage them effectively, brands should be asking: ? How does culture shape Hispanic consumers' choices as they navigate this life stage? ? What factors build their trust in brands, shape their purchase decisions, and guide the sources they turn to for information? ? Which brands are already winning their attention, and where is there untapped opportunity to resonate more deeply? Are you prepared to connect with the next generation of Hispanic parents? Collage’s new Life Stage Audiences will help you understand their evolving needs, preferences, and purchase behaviors, helping your brand show up in the moments that matter most. Let's talk: https://lnkd.in/ed62TuwT #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

Do you know how to unlock the power of creating genuine connection with American #women – THE growth segment? Join us tomorrow as we celebrate Women’s History Month and explore passions that move today's women! We’ll dive into the activities that women get excited about, and the areas in which they invest their time, money, and attention, and take a deeper look at the passions of both #GenZ women and #multicultural women. Don’t miss this chance to uncover actionable strategies shared in celebration of Women’s History Month, and gain the tools you need to transform your brand's impact on this segment representing more than 50% of the U.S. population. Register here: https://lnkd.in/eXQDUPAh #womenshistorymonth #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact