Did you know that over half of YouTube podcast consumers have discovered a podcast for the first time through YouTube Shorts? This short-form video content is not just for viral trends but is also becoming a powerful tool for podcast discovery. For creators, this means YouTube Shorts could be a critical part of your audience growth strategy. By leveraging Shorts to tease or highlight key moments from your podcast, you can attract new listeners and expand your reach exponentially. If you're not using Shorts, you're missing a major opportunity. #YouTubeShorts #PodcastDiscovery #ContentMarketing
Coleman Insights
市场调研
Raleigh,North Carolina 745 位关注者
Coleman Insights helps media companies around the world build strong brands and develop great content.
关于我们
Coleman Insights provides quantitative and qualitative research—including perceptual research, music testing, content testing, focus groups, and online discussion groups—to companies in the radio, podcasting, and streaming industries. Coleman Insights, headquartered in Raleigh, North Carolina, with offices in Philadelphia, Pennsylvania, and Hamburg, Germany, has helped audio brands build strong brands and develop great content since 1978. Its clients in North America, South America, Europe and Asia include Audacy, iHeartMedia, Hubbard Radio, Spotify, Cumulus Media, Estrella Media, Bonneville International Corporation, Antenne Bayern, Stingray, SummitMedia, Corporación Radial del Perú, Educational Media Foundation, and Urban One. Our approach is to provide more than just high quality research data to our clients. In fact, there are literally hundreds of data vendors in the media research industry who serve that role. What differentiates us is how we appropriately combine state-of-the-art and traditional research methodologies, glean insights from the information produced by those methodologies and draw on our extensive experience to help you develop a strategic game plan to break away from your competition. This approach allows us to enjoy long-term, in-depth relationships with clients who consider us to be their strategic partners and rely on our input for many of their major decisions.
- 网站
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https://www.ColemanInsights.com
Coleman Insights的外部链接
- 所属行业
- 市场调研
- 规模
- 11-50 人
- 总部
- Raleigh,North Carolina
- 类型
- 私人持股
- 创立
- 1978
- 领域
- media research branding content
地点
Coleman Insights员工
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Warren Kurtzman
Helping companies build strong brands and develop great content through high quality market research
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Sam Milkman
Media brand researcher dedicated to answering your questions with actionable strategies
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Jay Nachlis
Media Research VP/Consultant | Marketing & Branding Specialist | Author
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John Boyne
Executive Vice President, Senior Consultant at Coleman Insights
动态
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"Make things easier for listeners, and make it match the way they use or could use your product. Eliminate the friction, the obstacles that stand in the way of greater usage." - Sam Milkman
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On the latest Podnews Weekly Review, Jay Nachlis talks about Pod Predictor, a revolutionary tool that helps podcasters test their concepts before launch. Instead of guessing what will resonate, creators can use data-driven insights to refine their ideas before investing time and money. Want to maximize your podcast’s success? A/B test your ideas first! ?? Listen to Jay’s insights here: https://bit.ly/3Xvzoua #PodNews #PodcastResearch #PodPredictor
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YouTube is pulling ahead as the top podcast platform, leaving Spotify trailing behind. With video content on the rise, podcast fans are tuning in like never before. Are you watching or just listening? #PodcastTrends #YouTubeVsSpotify #PodcastGrowth
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In a recent Podcast Business Journal interview, Jay Nachlis shared why pre-launch testing is crucial. With Pod Predictor, creators can A/B test concepts to gauge audience reactions before making big investments. 1. Know what resonates 2. Target the right listeners 3. Align content with your brand For independent creators, data-driven insights can make or break success. Don't guess - test! Read the full interview here ?? https://bit.ly/3DgwuTr #PodPredictor #PodcastResearch #AudienceInsights
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If you’re headed to the Podcast Movement Evolutions conference next month, do not miss this keynote presentation by my colleague, Jay Nachlis, and Steven Goldstein of Amplifi Media. It will answer the many questions around video podcasting!
I'm excited to announce that Steven Goldstein and I will present the keynote at the?Podcast Movement?Evolutions conference?in Chicago on behalf of Coleman Insights and Amplifi Media on April 3rd. With all the questions surrounding video podcasting, we designed this study to dive deep into the medium's evolution (and it is moving FAST) to provide actionable insights to creators. Thanks to ESPN for sponsoring the study. If you'll be there, please reach out!
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A can't miss session on video podcasting!
I'm excited to announce that Steven Goldstein and I will present the keynote at the?Podcast Movement?Evolutions conference?in Chicago on behalf of Coleman Insights and Amplifi Media on April 3rd. With all the questions surrounding video podcasting, we designed this study to dive deep into the medium's evolution (and it is moving FAST) to provide actionable insights to creators. Thanks to ESPN for sponsoring the study. If you'll be there, please reach out!
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If you use Blubrry Podcasting by RawVoice as your hosting platform, you can access a partner opportunity for Pod Predictor by Coleman Insights to A/B test your podcast concepts pre-launch. Discover your podcast's potential!
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Use Pod Predictor's custom concept tests to gather real insights from your ideal audience, guiding your content and ad strategies. Say goodbye to guesswork and hello to smarter decisions that drive growth and engagement. Learn more here ?? https://bit.ly/4isf9WB #DataDriven #AudienceInsights #PodcastGrowth?#PodPredictor
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