C+C

PROI Worldwide Names Agency of the Year Award Winners for 2024! #PROI has recognized three firms in its annual Agency of the Year (AOY) Award: Adfactors PR - APAC Region; Be—it Agency - EMEA Region and C+C | All About the Good - Americas Region. The annual PROI AOY Award is bestowed upon one agency per region, based on exceptional growth and development as an entrepreneurial communications business in the previous calendar year. Agencies were evaluated on their business strength, including revenue and new client growth, talent development, innovation and industry awards as well as their commitment to PROI. “Entrepreneurship is about more than just business success; it's about daring to innovate, inspiring others, and leading by example in our ever-evolving markets.?The PROI Agency of the Year award acknowledges entrepreneurial communications agencies who demonstrated excellent business success, while also providing outstanding leadership and contributions to their fellow PROI Partners,” said Jeff Lambert, Global Chair of PROI Worldwide and CEO of U.S.-based Lambert by LLC. ?While the award is presented based on agency business results and service/contributions to PROI, selection is driven by the enthusiasm, resilience and collaborative spirit displayed by entrepreneurial business leaders. The award was created to honor the memory of Jorge Aguilar of PROI Partner FWD in Mexico who passed away in 2022. Winning firms for 2024 included: ·???????APAC Region: India’s Adfactors PR,?one of the largest PR agencies in that country, secured more than 100 clients during the past year, including blue-chips such as Sony, Volkswagen ?and many more.?The firm also trained more than 1,000 of its employees in the application of ChatGPT and other AI tools relevant to research, analytics, and content creation. ·???????EMEA Region: Ukranian Be-It Agency had significant client gains and grew its revenue in excess of 30% despite the challenging times in its home country. It was also awarded the UN Global Compact ‘Partnership for Sustainability’ Award and the agency focused on supporting its employees against the backdrop of the war in the country. ·??Americas Region: Seattle-founded C+C has since 2005 grown its business with more than 20% each year, on average, notwithstanding economic peaks and valleys and changing political currents. In 2023 it managed a significant expansion of its client base on the East Coast of the U.S and it secured more than 45 industry awards for its creative work that lead to impactful change.

We’re thrilled to announce the 2025 ADDYs Winners Circle! ?? This year’s exceptional winners have earned well-deserved recognition in the Gold, Silver, and Bronze categories, highlighting the incredible creativity and talent within our community. A huge thank you to everyone who submitted their work — your innovation continues to inspire us all. Be sure to join us as we celebrate these remarkable achievements LIVE at the American Advertising Awards Show Gala on April 3rd! Individual and group table tickets are available on our website, but seats are limited, so secure yours today. Let’s come together to celebrate the brilliance of our creative and advertising community! ????https://lnkd.in/getf_yRH #ADDYs2025 #AAFSeattle #AmericanAdvertisingAwards Winner's Circle | Food Court Creative Wizards of the Coast Copacino Fujikado Paper Crane Factory Seattle Kraken Imaginary Friends OKAYBRO VML BreadnButter Seattle Central College DH Western Washington University Indigo Slate Herd of Shepherds Hydrogen Advertising C+C PB& DNA&STONE University of Washington Designit

?? Session Highlights from #AESPAnnual! ?? Our Beyond Email: Breakthrough Marketing Strategies session was packed with powerful insights on crafting effective utility campaigns in today’s dynamic landscape. Here are some key takeaways: ? Successful campaigns use 5-7 touchpoints to guide prospects toward conversion ? Techniques like propensity modeling and marketing analytics are essential for smarter targeting ? Blending print media with data-driven strategies can revitalize traditional campaigns and better engage hard-to-reach customers ? Special attention is needed to reach both income-eligible and market-rate audiences Huge thanks to our incredible speakers for sharing their expertise: ?? Gillian Saidman (C+C) ?? Amelia Berman (Con Edison) ?? Spencer Geratschek (PECO) ?? Violette R. (Eversource Energy) Missed the session? These insights are sure to inspire fresh ideas for your next campaign! ???? #MarketingInsights #EnergyEfficiency #CustomerEngagement

This week, my club PRSSA | Seattle University Chapter attended our first professional tour at C+C! I am so thankful to their staff for collaborating with us to make this possible. We learned a lot about the amazing campaigns C+C has been behind and appreciate all of the invaluable professional advice the team has given us. I’m looking forward to continuing to collaborate with local Public Relations agencies and providing students with more professional opportunities.