CōLab is a team of brand, product and marketing experts that partner with rapidly scaling entrepreneurial companies to build internal capabilities and create enduring enterprise value.
CōLab的外部链接
Meet Diane Chour, Marketing Practice Lead at CōLab. From solving complex business challenges to tackling her tower of non-fiction books, Diane brings the philosophy of ikigai to everything she touches. #creativeagency #designstudio #creative #branding #growth #marketing #startup #business #investing #VC #privateequity
We believe that good design is good business. Yet, budget constraints, and the fear of getting it 'wrong' can often lead companies to play it safe. Give our latest blog a read to learn how CōLab's Creative Director of Brand, Kyle Macy, sees the role of a designer as an educator, inspirator, and counselor on the road to building bold brands that make an impact: https://lnkd.in/gJit2tj3
Equal parts malleable and magical, the 4Cs is a framework for revealing unconventional connections. It’s simple, eye-opening, and designed for anyone with an idea. In our latest blog, Mishaal A., Director of Brand Strategy at CōLab, shares the tips and questions you’ll need to tackle each C.?Give it a read: https://lnkd.in/g-qiAjiy #creativeagency #designstudio #creative #branding #marketing #startup #business #investing #VC #privateequity
We’re thrilled to share that our work with Lettuce Financial has been recognized by the Online Design Awards in the categories of Brand Identity and Brand Collateral! ?? These awards honor the groundbreaking designs that are shaping today’s digital landscape. Spearheaded by CōLab’s Creative Director of Brand, Kyle Macy, our team earned top honors for delivering a brand identity for Lettuce that is sleek, yet inviting — fusing modernity and approachability to make taxes feel less daunting for solopreneurs. Learn more about our work with Lettuce: https://lnkd.in/gK9PWWwT Thank you to the Online Design Awards for this honor! #ODAAwards #BrandIdentity #BrandStrategy #CreativeExcellence #DesignAwards
We recently had the opportunity to volunteer with the SF-Marin Food Bank alongside our WestCap teammates. We love having the opportunity to make a real difference in our local communities. #endhungertogether
This month, our San Francisco team had the opportunity to volunteer at the SF-Marin Food Bank to put together boxes of food to be distributed to members of the community. In 1 hour, we were able to assemble 380 bags - that’s 8,470 lbs of groceries! We’re proud to support local organizations like the SF Marin Food Bank, which is a vital resource for our community, providing food to over 250,000 people each year. #endhungertogether
CōLab转发了
Thatch is a travel marketplace that makes it easy to purchase unique travel guides created by experts. CōLab transformed their brand with a modern, expressive design that captures the spirit of adventure and exploration. Read about our work with Thatch here: https://lnkd.in/gigDYrBj CC: Jason Mamaril, Salih Abdul-Karim, Kyle Macy, Yu Rong, Gretchen Klotz #creativeagency?#designstudio?#brandidentity?#branddesign?#brand?#branding?#marketing?#casestudy
Thatch is a travel marketplace that makes it easy to purchase unique travel guides created by experts. CōLab transformed their brand with a modern, expressive design that captures the spirit of adventure and exploration. Read about our work with Thatch here: https://lnkd.in/gigDYrBj CC: Jason Mamaril, Salih Abdul-Karim, Kyle Macy, Yu Rong, Gretchen Klotz #creativeagency?#designstudio?#brandidentity?#branddesign?#brand?#branding?#marketing?#casestudy
CōLab转发了
In Ep 6 of The Brand Hunch podcast, we're joined by Brian Wakabayashi. Brian is Head of Brand at CoLab, WestCap's in-house creative studio based in San Francisco. We unpack what it looks like to move from agency to the start-up landscape, what commercial outcomes the power of brand has for private-equity-owned start-ups and what he'd do with a $0 marketing budget. "You can’t quantify cool or funny or poignant on a spreadsheet, but everyone knows it when they see it.” Hope you enjoy! https://lnkd.in/ge8pYhx3
Our Head of Brand, Brian Wakabayashi, interviewed with The Brand Hunch, a podcast that explores how marketers are growing great brands. Brian digs into the relationship and dynamics between brand vision and business leadership, and also provides an inside look at how he’s adding value to the rising startups of today as part of WestCap's in-house creative team. Listen to the full conversation here: https://lnkd.in/g-y_KPUg Thank you Lindsay Rogers and the team at Chello for the invitation to tell our story!
The most compelling stories blend data and emotion. But we're seeing more and more startups pack their fundraising decks with graphs, numbers, and hyper-technical details. While it's important to explain how your business works, it shouldn't overshadow the most critical component: why people should care. At CōLab, a creative agency that lives within WestCap, we partner with our portfolio companies to help them nail the story. In our latest blog post, our Creative Director of Content, Vero Maldonado and Creative Director of Communications, Leejay Abucayan share the key components startups need when designing a compelling pitch to investors. Give it a read: https://lnkd.in/gndmtyA8 #creativeagency #designstudio #creative #branding #marketing #pitch #startup #investing #VC #privateequity #storytelling