CōLab

The most compelling stories blend data and emotion. But we're seeing more and more startups pack their fundraising decks with graphs, numbers, and hyper-technical details. While it's important to explain how your business works, it shouldn't overshadow the most critical component: why people should care. At CōLab, a creative agency that lives within WestCap, we partner with our portfolio companies to help them nail the story. In our latest blog post, our Creative Director of Content, Vero Maldonado and Creative Director of Communications, Leejay Abucayan share the key components startups need when designing a compelling pitch to investors. Give it a read: https://lnkd.in/gndmtyA8 #creativeagency #designstudio #creative #branding #marketing #pitch #startup #investing #VC #privateequity #storytelling

For our latest blog, we’re sharing key takeaways from our #SFTechWeek?conversation about the role of creativity in startup growth. Give it a read to hear what our all-star panel had to say: https://lnkd.in/gDmdbPry Thanks again to all who joined us for the lively discussion with: - Allen Mask, Partner at WestCap and Managing Partner at CōLab - Brian Wakabayashi, Managing Director and Head of Brand Strategy at CōLab - Gabrielle Tenaglia, Fractional CMO at Lettuce Financial - Katie Mentus, VP User Experience and Design at Addepar - Matt Herrmann, Founder and Chief Strategy Officer at JAM Branding

For our latest blog, we’re sharing key takeaways from our #SFTechWeek?conversation about the role of creativity in startup growth. Give it a read to hear what our all-star panel had to say: https://lnkd.in/gDmdbPry Thanks again to all who joined us for the lively discussion with: - Allen Mask, Partner at WestCap and Managing Partner at CōLab - Brian Wakabayashi, Managing Director and Head of Brand Strategy at CōLab - Gabrielle Tenaglia, Fractional CMO at Lettuce Financial - Katie Mentus, VP User Experience and Design at Addepar - Matt Herrmann, Founder and Chief Strategy Officer at JAM Branding

Hunt Club is transforming the recruiting industry with AI-powered tools centered around personal connections. As their client list grew, they needed a brand identity that would resonate with industry game-changers. CōLab gave them an elevated new look by leaning into the traits that drove their success: trust, warmth, aspiration, and prestige. #creativeagency #designstudio #brandidentity #branddesign #brand #logodesign #ai

Thank you to those who joined us for a lively discussion about using creativity as a lever for growth! We had a blast ?? at #sftechweek. Our star-studded panel discussed how creativity isn’t just about aesthetics — it’s about creating customer connections and influencing entire business trajectories. We also had a fun, off-the-cuff Q&A with the audience to help solve some of the challenges they’re facing today. Special thank you to Praise Santos McKenna at ComePlum for capturing these great moments from the night.?

Next week, we're hosting an SF #TechWeek happy hour at our office in the FiDi! We’ll be pouring drinks and hosting a panel on how creativity ?? drives startup growth, featuring: - Allen Mask, Partner at WestCap and Managing Partner at CōLab - Brian Wakabayashi, Managing Director and Head of Brand Strategy at CōLab - Gabrielle Tenaglia, Fractional CMO at Lettuce Financial - Katie Mentus, VP User Experience and Design at Addepar - Matt Herrmann, Founder and Chief Strategy Officer at JAM Branding If you’re in the City on Thursday, October 10th, RSVP here: https://lu.ma/5s3k3vrh

Our team had the opportunity to partner with one of WestCap’s portfolio companies, Addepar, to support their team with the unveiling of new product features this week. Check out one of the videos we created below and congratulations to Addepar on a successful launch week! ?

We sat down with Addepar’s Chief Marketing Officer, Meagan Ward, to discuss how storytelling –? whether it’s shaping media narratives, grappling with brand and identity, or designing marketing campaigns – has played an essential role in the company’s success. In our latest blog post, Meagan shares the ins and outs of her role and how working with WestCap’s in-house creative team, CōLab, has boosted Addepar’s storytelling powers. https://lnkd.in/d5vkjBju

At CōLab, we work on AI startups and stay ahead of new tools in this fascinating space. To some folks, Artificial Intelligence (AI) has long been heralded as the existential threat to the modern workforce. Depending on who you ask, it’s either a miraculous solution to all productivity woes or a job-thieving villain, ready to swipe paychecks and chew up careers. What we’ve realized is less dramatic and more pragmatic: AI isn’t out to steal your job, but some who knows how to use AI tools just might. CōLab’s Brand Strategy Director, Christopher Callahan explains in "AI Won't Take Your Job — Not Knowing AI Will." ?? Give it a read: https://lnkd.in/gVdHz2G9 #AI?#futureofwork?#brand?#studio?#colab?#artificialintelligence?#machine?#llm?#creative?#workforce?#privateequity?#startup?#brandstudio

In today’s challenging job market, landing a first job takes some work — but it’s not impossible. Our Product Design Lead, Yu Rong, has tips for recent grads on how to approach your search and build a portfolio that stands out. ?? Read the full post here: https://lnkd.in/gzGFR3ra #uxdesign #branddesign #creativestudio #designagency #designschool