Cohora

Many DTC brands unknowingly leave millions on the table by obsessing over new customer acquisition while their most valuable customers—those who drive 80% of revenue—get little attention. The secret to sustainable growth isn’t just acquiring customers; it’s moving them through a journey of repeat purchases and advocacy. Let’s dive into why prioritizing retention can be a game-changer for your brand and how Cohora is the only solution your brand needs to unlock the potential of your top 20% customers! #customerretention #retention #postpurchase #customerengagement #paretoprincipal

That's a wrap, DTC experts! ??Post-purchase optimization panel with Cohora CEO & Co-Founder, Manu Mathew, Coterie and The Woobles ??VIP experts dinner ??Full day of networking and learning from the best and brightest in DTC Thanks to DTC Experts for having us and letting us be part of this amazing event!

Attending DTC Experts tomorrow in NYC? Don't miss the Post-Purchase Optimization panel featuring Manu Mathew, Cohora Co-Founder & CEO as panel moderator. Want to dive deeper into customer movement and optimizing your customer retention efforts? Book time with Cohora at the event here: https://bit.ly/4hOaUUO #DTC #DTCexperts #customerretention #postpurchaseengagement

While you’re celebrating first-time purchases, competitors are lining up to tempt your new customers away with discounts, eye-catching ads, and loyalty programs that scream, “Pick me instead!” If you’re not ready to engage new customers post-purchase, you might find yourself a one-hit wonder. Here's How Brands Can Navigate the Digital Ripple Effect: ?? Elevate Post-Purchase Experience ?? Incentivize Loyalty ?? Leverage First-Party Data ?? Focus on Community ?? Utilize Zero-Party Data For more detail on how your brand can combat competitors and retain more customers post-purchase, read the full blog below! #postpurchase #zeropartydata #community #firstpartydata #retention #customerloyalty

Cohora Co-Founder and CEO, Manu Mathew, featured in Forbes Technology Council discussing "Harnessing The Voice Of Your Customers To Transform Retention" Manu touches on: ?? The importance of and how to implement 'Voice Of The Customer Programs' ?? Collecting and preserving zero- and first-party data to accurately understand customer needs and behaviors. ?? Leveraging analytics to uncover trends, understand sentiment, and prioritize customer needs. ??Turning customer insights into action to improve products, build trust, and drive loyalty. Let us know in the comments what you think! #customerretention #voiceofcustomer #zeropartydata #retention #customerloyalty

Cohora will be at the DTC Experts conference on February 20th talking about the future of DTC & retail innovation! We’re joining top DTC brands and industry leaders to discuss where the industry is moving in 2025—from building thriving communities to driving customer retention and loyalty. If you're attending, let’s connect! ?? Click here to book some time with Cohora at the show! https://bit.ly/4hOaUUO See you there! #DTCExperts #DTCMarketing #CommunityCommerce #Cohora

? Why Post-Transaction Marketing is Your Secret Weapon for 2025 Here's a wake-up call: It costs 5-25x more to acquire a new customer than to retain an existing one. Yet most brands focus their energy on pre-purchase marketing. ?? The numbers tell a powerful story: ●?????93% of customers make repeat purchases when service is excellent ●?????89% are more likely to buy again after a positive experience ●?????68% will pay more for better customer service ?? What market leaders understand about post-transaction marketing: ?? The Golden Window The moment after purchase isn't the end - it's your biggest opportunity to drive loyalty. ?? Beyond Thank You Emails Stop sending generic confirmations. Start building relationships that drive retention. ?? Data-Driven Success When you get post-transaction marketing right, a 5% boost in retention can increase profits by up to 95%. ?? The opportunity is clear: While competitors chase new customers, market leaders are using post-transaction marketing to build relationships that last. Ready to transform your approach to customer retention? ?? Dive into our comprehensive guide on post-transaction marketing strategies! #CustomerRetention #Marketing #Ecommerce #CustomerExperience #GrowthStrategy #CustomerLoyalty

Thank you, MarTech Series for highlighting the power of customer data in today’s hyper-competitive market! At Cohora, we believe that great customer data starts with authentic engagement—empowering brands to build deeper connections, drive loyalty, and unlock measurable growth. Check out the full article to learn more: https://ow.ly/zkWa50UMxUB #Marketing #MarTech #Technology

?? 5 Must-Haves for Post-Purchase Customer Experience in 2025 The sale isn't the end anymore - 90% of customers say post-purchase experience is as crucial as your product. Yet most brands still rely on basic order confirmations and "rate your purchase" emails. Here's what winning brands do differently: ?? Transform follow-ups into engaging experiences ?? Build communities that turn customers into advocates ?? Personalize without drowning in spreadsheets ?? Collect zero-party data that customers want to share ?? Create loyalty programs that actually drive loyalty ?? The stakes? 80% of customers say post-purchase experience determines their loyalty. But here's the challenge: Most brands piece together 10+ tools to make this happen. There's a simpler way. ?? Check out our complete guide on building an exceptional post-purchase experience that turns transactions into relationships! #Ecommerce #CustomerExperience #CustomerRetention #CustomerLoyalty

My latest thought leadership piece is out! Grateful to Forbes Technology Council for spotlighting Cohora and sharing my thoughts on why customer retention is the cornerstone of e-commerce success in 2025. Excited to see these insights making waves in the industry—here’s to building stronger connections and smarter strategies together! #ForbesTechCouncil, #RetentionMarketing, #CustomerRetention