Cohley

As a clinical-grade skincare brand, IMAGE Skincare knows that making the right skincare purchase is about more than just a product name; it’s about confidence. That’s why they’ve partnered with Cohley to create informative, user-generated content (UGC) videos for their homepage and product detail pages. These videos provide real, detailed insights into their products — from the texture to the visible before-and-after results — giving their customers everything they need to make an informed decision before they hit “add to cart.” In today’s digital age, consumers are actively searching for video reviews and product demos — especially when it comes to something as personal as skincare. By working with Cohley and Tolstoy, they’re ensuring their customers can access these videos directly on their website, keeping them engaged and informed without having to leave their pages and search on third-party platforms like TikTok. This season, Image Skincare isn’t just giving gifts — they’re giving the clarity and trust their customers need for healthier, glowing skin. https://bit.ly/4gw9bmu

Trying out a new workout class can feel a bit daunting. Wouldn’t it be great to see a video that showcases the experience **before** your first class? Row House, a full-body rowing workout studio, recognized that sharing authentic customer testimonials is a fantastic way to connect with potential clients. On Cohley, they launched a Brief inviting Creators to try a class for the first time ?? The Creators selected for this campaign filmed their first experiences at their local Rowhouse, giving viewers a glimpse of the studio and sharing their thoughts on the instructors and class structure. The outcome? Engaging and inviting 30-second videos that can be repurposed on social media and in paid media, making it easier for newcomers to feel excited about joining the Rowhouse community!

?? Big News from Cohley! ?? We're thrilled to announce our latest product offering, the Cohley Creator Hub. The Creator Hub is already empowering brands to build stronger, more authentic ongoing partnerships with Creators while also saving them time and improving overall content outcomes. ---- Key Features Include ---- ?? Favorites Tab: Organize and re-engage your favorite Creators ?? Smart Recommendations: Identify the best Creators for you based on your demonstrated preferences ?? Ambassador Pages: Activate brand loyalists for highly authentic content ---- Why You’ll Love It ---- ??? Efficiency at Its Best: Everything you need is centralized (including ambassador) - You shouldn’t have to reference outside spreadsheets to save and organize your favorite Creators. ??Scalability: For Enterprise teams, Creator Hub grows with you and gives you the ability to customize your dashboard like never before. ?? Recommendations get smarter and smarter and historical knowledge is cleanly organized, making your dashboard truly YOURS. Reach out to our CEO, Tom ([email protected]) to learn more, and if you're already a client, reach out to your Customer Success Manager.

?? Exciting News from Cohley!??? As we continue to build for Enterprise use-cases, we're ecstatic to announce the?launch of the?Cohley Collaboration Suite. This innovative suite is set to transform how brands manage creator and content approvals. Say goodbye to tedious workflows and hello to frictionless, efficient collaboration. Key Features Include.. ?? Share Brief Overview: Invite external creators with a simple URL—no login required. ? Share Applicants: Simplify your creator vetting with collective team voting. ?? Share Content to Accept: Transparent content review with real-time feedback. Here Are a Few Reasons Why You’ll Love It: ? Enhanced Efficiency: Faster creator and content approvals - no more spreadsheet-induced headaches. ?? Improved Collaboration: Centralized feedback for seamless content review. ?? Streamlined Compliance: Ensure all content meets brand and legal standards. Check it out here: https://lnkd.in/erbPCB44

Join us alongside our friends at?Firework?tomorrow, as we highlight how top brands are incorporating UGC videos into their digital presences. Here's what we'll cover: ?? Boosting customer engagement and conversions in key industries with UGC videos ?? Adapting strategies to better align with non-linear consumer journeys ?? Increasing purchase likelihood with on-site UGC videos, supported by compelling data https://lnkd.in/gHVS-2yD

With Generative AI booming, can brands using AI to generate content truly be genuine? Our in-depth, exhaustive consumer survey found that 67% of consumers are more likely to buy from a brand featuring real people in their content, compared to only 3% for AI-generated content. Find more actionable insights by downloading the whitepaper via the link in the comments!