Cogwheel Marketing & Analytics

Stephanie Smith, CHDM, CEO & Digital Matriarch, in her recent article talks about #hotel digital marketing's need to work more closely with #sales and #revenue teams to focus on long-term planning and true property differentiation, not just acronyms and short-term booking windows. Read the full article here: https://lnkd.in/dGC5iUcS #digitalmarketing #digitalmarketingagency #strategy

Jessica Bernhardt, DMCA, our Director of Partnership & Development, attended the Burlington Travel and Tourism Summit and she definitely has something to share! Here are some of the learnings from this event: "Last week, I had the opportunity to attend the Burlington Travel and Tourism Summit, and one key takeaway left a lasting impression: The power and positive impact of community marketing. It reminded me of when I attended a Governors Conference on Tourism a year or two after 9/11 and learned how the hotel and tourism industry in Philadelphia came together, aligned on a value proposition, took action, launched a campaign and became one of the only destinations in the country to increase occupancy during an awful time. All because of the power of strategy and working together as one destination and not competitors during a need time for all. The message was clear—bringing tourism to a destination isn’t only about your individual hotel, It’s about your destination story to attract visitors. For example: The town I live in is currently in the process of conceptualizing becoming a Christmas Village Destination, all because, keyword research results showed THAT is what comes up as one of the most searched long tail terms for Vermont... over 20 merchants have been asked to participate and they are all-in. The future benefits of local business, hotels, restaurants etc.. Exciting! One of the standout ideas was the importance of collaboration on social media and encouraging local audiences to share local hotel posts and their experiences at your hotel and destination. Individual hotel ads don't just promote the hotel, they attract more visitors, enrich experiences, and ultimately grow the local economy for everyone. For anyone in the travel and tourism industry, I encourage you to think about how you can work together. What strategic partnerships or joint value proposition in your community can you build ad campaigns around to promote your hotel/destination? Collaboration is key, and when a community thrives, all thrive.?" About the event: https://lnkd.in/eQEqvGPU #Travel #Tourism #CommunityMarketing #helloburlington

The Ohio Hotel & Lodging Association Annual Conference & Gala starts today! -Join Stephanie Smith, CHDM, CEO and Digital Matriarch for an engaging and insightful educational session! -Meet Holly Hollingsworth, Senior Strategist and OHLA Leadership team member who has been instrumental in the planning of the conference! (Great job Holly! Thank you for all your hard work!) -Visit Carri Lyons, CHDM, Senior Strategist at our booth and enter to win a 30-Point Online Presence Audit. Are you attending? Let us know! #hospitality #hospitalityconference #networking #digitalmarketing

Meet the Cogwheel team ?? ?What’s your favorite part of being a member of Cogwheel Marketing & Analytics? Madison Allen: "My favorite part is the continuous focus to learning something new. I feel like every day everyone is sharing new learnings, industry trends or something cool that they found out. " ?What is the one song that best describes your vibe/soul? "Days Like This - Van Morrison" Listen on YouTube here: https://lnkd.in/dp-zVFP #digitalmarketingagency #digitalamarketing #hotels #hotelmarketing #hospitalityindustry #meettheteam

Carri Lyons, CHDM, Senior Digital Marketing Manager, in her recent article explores how tracking Share of Voice (SOV) helps #hotels improve brand visibility and increase direct bookings by refining marketing strategies. Read the full article here: https://lnkd.in/e8w9h4db #shareofvoice #brandvisibility #digitalmarketing #marketingstrategy

Cogwheel Marketing & Analytics is coming to Ohio Hotel & Lodging Association Annual Conference & Gala! Drop your business card at our booth, and enter to win a 30-Point Online Presence Audit?? And come to see the "Making the Case for Marketing" session, where Stephanie Smith, CHDM will be presenting! Are you planning to attend? Let's connect! About the event: https://lnkd.in/ewGKAnGM Carri Lyons, CHDM, Holly Hollingsworth #hospitality #hospitalityconference #networking #digitalmarketing

#Collaboration Call is TODAY! #AlwaysBeLearning TOGETHER Join us for a productive discussion with #hotel #digitalmarketers, colleagues and friends Today, November 14 @ 2:00 pm EST! This will be last collaboration call this year, so don't miss out ?? If you want an #invite comment below! #networking #alwaysbelearning #peertopeer

Our internal #BookClub just finished the first book - "Unreasonable Hospitality" by Will Guidara! It was definitely a transformative experience for our team, giving us great opportunity to discuss new ideas and insights together and we're already looking for the next book ?? Here are some quotes our team liked: ? "If you have corrected a guest because you don't want them to think you've made a mistake, you've made a much bigger mistake." ? "True hospitality means understanding people so deeply that you anticipate their needs before they know them themselves." ? "No one knows what they are doing before they do it." ? "As you grow, you can’t lose the very thing that gave you the opportunity to grow." ? "Stop changing things frequently. Slow down to speed up. do less, and do it well." ? "Often, the perfect moment to give someone more responsibility is before they’re ready." ? "Sometimes magic is just someone spending more time on something than anyone else might responsibly expect." ? "What would you attempt to do if you knew you could not fail?" ? "The way you do one thing is the way you do everything." ? "What criticism offers you, then, is an invitation to have your perspective challenged - or at least grow by truly considering it." #hospitality #alwaysbelearning #teamdevelopment #hospitalityindustry

Semrush published an article about some of Google Ads (Google Partner) Statistics. Although they are not specific to #hotels, we think they are important trends as you plan for the 2025 budget. Here are some highlights: ?? In 2024, the Average CTR for Google Ads Was 6.42% However, it’s important to appreciate that the top organic search result alone has a 39.8% CTR. ?? In 2024, the Average Cost Per Click (CPC) for Google Ads Was $4.66. ?? In 2024, the Average Conversion Rate for Google Ads Was 6.96%. However, average conversion rates were higher in 2023 at 7.04%.?This could be because Google’s search ads often appear for keywords with low commercial intent. In other words, users who click on them may not be ready to convert. ?? In 2021, 73% of Google Search Ad Clicks in the US Happened on Mobile. ?? 68.2% of UK Consumers Don’t Know Which Google Results Are Paid Ads.?This suggests that Google Ads effectively blend into surrounding organic results—potentially leading to more paid clicks.?It’s worth noting that 25% of survey respondents did recognize the difference between paid and organic results and chose not to click the ads. ?? 86% of Industries Saw a CPC Increase in 2024 Read the full article here: https://lnkd.in/ehV2WuxU #googleads #paidmedia #trends #digitalmarketing #digitalmarketingagency #budgeting

Newsletter alert! Read our Latest Articles: 4 Ways to Maximize the Agency – Hotel Relationship and Case Study on Breaking Free from OTAs with Paid Search. Learn more about the Cogwheel Analytics, Collaboration Call, Our Team, and get a Tip of the Month! Subscribe to our Newsletter on LinkedIn: https://lnkd.in/ey8D-rGd #hotel #hotels #hotelmarketing #hotelsandresorts #hotelindustry #hospitality #hospitalityindustry #digitalamarketing #digitaladvertising #digitalmarketingagency