Klarna’s IPO is proving a fascinating case study on the changing fintech media. Payments commentators on Substack have a distinctive take compared to big media. Welcome back to Andrew’s Angle, with a longer read on Andrew Marshall's analysis coming to his own Substack soon.
Cognito
公共关系和沟通服务
The specialist global agency for finance, technology and the climate transition.
关于我们
Cognito is the global communications agency for finance, technology?and the climate transition. We advise organizations, from established leaders to startup challengers, on how to manage reputation, handle threats and build value in competitive and disrupted markets.? This purpose has been at the core of what we do since we started, in the aftermath of the dot-com boom in 2000. With creative content and an understanding of channel complexity, we protect and grow our clients’ businesses?through purpose-driven communications and stakeholder engagement. Our team of 80+ Cognitians around the world bring together 20 languages from 15 countries.?With big agency and in-house expertise, we?work across corporate communications, PR, digital marketing, social, branding and creative design. You can find us on the ground in key financial markets - London, Amsterdam, DACH, New York, Singapore, Hong Kong and Sydney. From the start, Cognito has been built on the assumption that finance is different. That’s why since 2000 we've consistently hired people with varied careers as financial journalists, bankers, FS marketing executives, advertising planners and social media strategists. Our clients are varied, and our role can include outsourced marketing support, media relations, branding, social strategy or strategic advice and issues management. Whatever their differing needs, most clients would agree that part of what makes Cognito an effective partner for them is our specialization and our recognition that finance is different. With offices in London, Amsterdam, Düsseldorf, New York, Singapore, Sydney and Hong Kong, we help firms improve their performance and manage their business' reputation. We provide planning, marketing, design, PR and social campaigns, together with proprietary software that delivers measurability and intelligence. Sign up to our news, insights and exclusive events here: https://www.cognitomedia.com/news/
- 网站
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https://www.cognitomedia.com
Cognito的外部链接
- 所属行业
- 公共关系和沟通服务
- 规模
- 51-200 人
- 总部
- London
- 类型
- 私人持股
- 创立
- 2000
- 领域
- Financial PR、Marketing & Design、Digital & Social Media、Communications、Technology PR、Public Relations和Media Relations
地点
Cognito员工
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Tom Coombes
CEO, Cognito
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Jan Jaap Omvlee
Senior Editor at Banking & Finance - Senior Writer at Financial Investigator - Strategy Director/ Partner Cognito Media Amsterdam - Podcast Host -…
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Martin Mosbacher
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Yvonne Maher
Chief Growth Officer, EMEA - Chair of the Women's Irish Network - Communications & Marketing for Financial Services, Technology and Professional…
动态
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Tomorrow at Gramercy Institute’s Forum NYC, Jade Bestley will be sharing her best insights on financial media strategies that work alongside Lou Cohen, Craig Cooperman, Adam Klareich, Allison Knightly, MBA and Bill Wreaks. If you’re attending, make sure to say hi. Can’t make it this time? Drop a comment or DM us and we’ll fill you in on the highlights.
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Holly Edwards says increasing scrutiny isn’t an excuse for greenhushing. Companies still need to engage with the media. “A quote isn’t always the right option but building relationships usually is,” she writes. ? Read all five ways to handle ESG communications in turbulent times. https://lnkd.in/gN8A3CMF
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In a world full of content, your brand has to stand out or it’s just more noise. Bryan Verhage has a simple three step process for nailing your brand voice. Here’s how he does it: https://bit.ly/4hQWLG5
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Do you think you can match the headline to the publication? Can you tell the difference between something that would appear in the Financial Times vs. the Wall Street Journal? Elia Levitin in New York is putting his colleagues to the test. On the first Headlines with Elia, watch and play along with Rochelle Kelly.
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Our Amsterdam office is partnering with the European Women Payments Network (EWPN) to champion diversity in fintech. EWPN unites leaders and innovators in payments who are dedicated to creating real change through meaningful conversations and impactful progress. Their community brings professionals together to share knowledge, learn from each other, and work toward an industry that truly reflects the diverse people it serves. Together, we'll strengthen diverse voices, share insights, and create opportunities for underrepresented professionals in this impactful community. Interested in joining this transformative community? Reach out to Esma Güzel. And check out their upcoming events: https://lnkd.in/dTWAPTU
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March marks Women’s History month. Cognito offices all over the globe hosted local events to have discussions on creating inclusive workplaces, sharing personal experiences, and strategies on how we can continue to close gender gaps. To all our clients, friends and colleagues who joined us, thank you for contributing your thoughts and time. Yvonne Maher has led our IWD efforts for years. In this adapted version of the speech she gave at our London breakfast, she reflects on importance of continuing this work, even in the face of new headwinds. https://bit.ly/4259hwQ Colleagues pictured: Hannah Daly,Jessica Bromham, Katie Moxom, Daisy Serff, Hannah Porritt, Angela Byrne, Jade Bestley, Gionna Fanti, Michaela Morales, Lucy Morrison, Sarah Anderson, Jasmine Hwang, and Holly Edwards
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Senior Account Manager Dina Akhmetova discussed why a “data driven” approach to PR and measurement is easier to implement than ever on a panel at Meltwater's Business Breakfast in Amsterdam last week. AI-powered tools enable measurement beyond traditional vanity metrics, facilitating quicker responses to crises and precise campaign development. Communications teams must adopt these tools to maintain credibility. For more insights on AI in communications, visit our blog: https://bit.ly/3FmWOvS
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