Cognitiv

Have you read Eric Danetz’s article in ADWEEK yet? ?? He breaks down why traditional performance strategies are no longer enough—and how deep learning is helping brands unlock new audiences, optimize in real-time, and drive real incremental lift. Do not get stuck in the plateau. Read it here: https://lnkd.in/e77MaxzR #AdTech #DeepLearning #AdvancedPerformance #DLAP

At Cognitiv, innovation is driven by the people behind the technology. ?? This month’s Brains Behind Our Brand employee spotlight features Prateek Tripathi, Manager of Data Science on the ML Automation team. For the last five years, he has been a driving force behind our machine learning automation, tackling complex challenges and helping Cognitiv scale seamlessly. Learn more about Prateek’s journey, insights, and impact. ?? ?? https://lnkd.in/e4Hib8j6 #TeamCognitiv #EmployeeSpotlight #Leadership #Innovation

We are hiring across different roles, from Data Analysts and Client Success Leaders to Senior Staff Accountants ready to make an impact. If you have a thirst for solving complex problems and are excited to work in an inclusive, forward-thinking environment, we want to hear from you. ?? Work with groundbreaking AI and deep learning technology ?? Be part of a collaborative, dynamic team ?? Competitive benefits, hybrid works setting, and endless growth opportunities ?? Ready to make your mark? Apply today: https://lnkd.in/eJWdxpRa #NowHiring #Adtech #AIJobs #DeepLearning #CareerGrowth #JoinOurTeam #CognitivCareers

Some companies are stepping back from DEI. At Cognitiv, we know it is essential to build the best products and deliver the best results. The world’s biggest brands rely on our Deep Learning Advertising Platform (DLAP) to reach every type of consumer. That is why we invest in a workplace where diverse perspectives drive innovation and ensure our technology remains unbiased, effective, and built for today’s dynamic market. Read more about our approach from our VP of Human Resources, Jason Pellegrino Pelligrino: https://lnkd.in/eEC6ZjBd #TeamCognitiv #AI #DiversityAndInclusion #DeepLearning #Innovation

POSSIBLE is next month! ?? #TeamCognitiv will be there with a refreshing take on advanced performance. Stop by our juice cart for a break—and a fresh perspective on how deep learning powers smarter decisions, stronger campaigns, and better outcomes. We look forward to seeing you there! Request a meeting with our team ?? https://lnkd.in/e6aeyEtY #POSSIBLE2025 #DeepLearning #AdvancedPerformance

At the March 2025 Digiday Media Buying Summit, Cognitiv took the Main Stage with a dynamic discussion on how deep learning and real-time optimizations are enhancing CPG advertising—revealing how brands can actively improve transparency, targeting, and performance. #TeamCognitiv Sales Director Ben Shear recaps the event, sharing key insights and unique takeaways. ?? Dive into the full blog post here: https://lnkd.in/e2ctd4Kv #DeepLearning #AdvancedPerformance #DLAP #DigidayMBS

Cognitiv has expanded our collaboration with OpenAI to meet the surging demand for ContextGPT. With advertiser adoption growing 10x in the last year, ContextGPT delivers privacy-safe, precise targeting by comprehending content beyond keywords. Now, with enhanced scale, we are classifying more content in real time—unlocking smarter, more effective ad placements for brands and agencies. In this Q&A deep dive, our SVP of Partnerships,?Jana Jakovljevic,?breaks down what this means for advertisers, how AI-driven context beats outdated keyword methods, and what is next for ContextGPT in 2025. ?? Read the full deep dive: https://lnkd.in/equ7p2mb #AI #ContextualAdvertising #Cognitiv #OpenAI

Advertisers are hitting a performance plateau—but they do not have to remain stuck. In his latest article for ADWEEK, Cognitiv President Eric Danetz explains why traditional performance strategies are no longer enough and how our deep learning solutions are helping brands unlock new audiences, optimize in real-time, and drive real incremental lift. Read the full article to see how brands leverage deep learning to drive advanced performance. ?? https://lnkd.in/eNict_Nc #AdTech #DeepLearning #AdvancedPerformance #DLAP

Curated PMPs are key to reaching the right audience and driving results—but the process can be tedious and time-consuming. AI is changing that. GroupM is leveraging Cognitiv’s ContextGPT to streamline site selection, making PMP creation more efficient while keeping agency teams in control. The impact: ?? 83% lower CPUR in an entertainment campaign ?? 34% reduction in cost per lead for an auto brand With Cognitiv’s expanded collaboration with OpenAI, these tools are becoming even more powerful. AdExchanger’s Anthony Vargas spoke to Alexandra (Ally) Zingarelli at GroupM and Cognitiv’s Chief Science Officer & Co-Founder Aaron Andalman to explore? how AI is reshaping curation: https://lnkd.in/eeCmUNqZ #AdTech #DeepLearning #AdvancedPerformance #DLAP

We are expanding our collaboration with OpenAI to supercharge Cognitiv’s ContextGPT, bringing even more powerful AI-driven solutions to our clients. Over the past year, advertiser adoption has surged 10x, proving that brands are embracing AI to achieve more precise, impactful outcomes. Dive into the press release to learn more about how we are driving advanced performance for brands with OpenAI: https://lnkd.in/etebXAEE #AdTech #DeepLearning #AdvancedPerformance #DLAP