Cognism

Crafting the perfect message Nailing the timing Standing out in a crowded inbox It’s all in a day’s work for anyone in outbound. ?? Who can relate to that "will they, won’t they" stage??

Sequels are never as good as the original… But there’s always an exception to every rule. And this is the exception. Presenting… ?? Alice’s Diary of a first-time CMO, volume 2! Next week, on 27th November, we’re releasing the second in a series of Alice’s unique storytelling, documenting her tenure as a first-time CMO. Diary 1 was all about Alice’s first 4 years in-seat as CMO at Cognism, how she scaled the team and importantly, led the shift from lead gen to demand gen. This time, the diary follows: ? What it’s like being a CMO on the way to breaking the 100M mark ? The acquisition of Kaspr in 2022, and subsequently 2x-ing their revenue ? Cognism’s expansion into new European markets ? And much more And just like last time, you’ll be able to get the diary as: ?? An audiobook? ?? A digital book ?? A paperback copy via Amazon If you want to be one of the first to get your hands on The Diary of a first-time CMO Vol.2 and prove that sequels can be as good as the original -? add your name to the waitlist link in the comments. ?? The first 100 on the waitlist will be sent a free paperback copy! (For another chance to win yourself a free paperback copy of volume 2, share a photo of your Diary of a first-time CMO volume 1, tagging Alice and Cognism - telling us why you loved the first diary, and why you are excited for the second one. Alice will pick her favourite 5 posts to win!) We can’t wait for you to get your hands on it.

Exciting news at Cognism! We’re thrilled to announce that Ahmad Raza Khan, a globally recognised leader in AI/ML strategy and cloud infrastructure, has joined the Cognism board as an AI Advisor. Ahmad brings a wealth of experience from his time in leadership roles at Snowflake and AWS, where he played a pivotal role in advancing machine learning and cloud technologies. His expertise will be instrumental in guiding Cognism’s AI strategy as we push the boundaries of what’s possible in sales intelligence. Our CEO, James Isilay, shares: "Ahmad’s knowledge and experience are pivotal as we advance our AI capabilities. With his guidance, Cognism will set new standards for data quality and insights in sales intelligence." Welcome aboard, Ahmad! Read the full article via the link in the comments ???

Navigating the future of Revenue Operations means balancing cutting-edge technology with a human touch. In the latest episode of The RevOps Review, Jeff Ignacio and Lonny Sternberg, VP of RevOps at Vestwell, explore what’s next for RevOps and why the people aspect is here to stay—even as AI and data-driven tools shape the landscape. Here’s a sneak peek at what’s covered: ? How crafting a strong ICP can supercharge product-market fit ? The importance of early RevOps integration in organisational planning ? How to leverage AI in RevOps while keeping human connection at the forefront ?? To hear all of their insights, catch the full episode linked in the comments!

Expanding in new markets can feel like stepping into the unknown. In the latest episode of The Loop podcast, Archita Fritz shares her insights on how businesses can strategically scale across EMEA. Some key takeaways from Archita’s approach: ? Engage every team involved in the customer journey—from operations to customer service—to surface hidden gems that accelerate growth. ? Adapt your strategies to each market. Playbooks from one region don't automatically work in another. ? Establish local expertise early. A regionally-tailored approach can be the difference between thriving and missing the mark. ?? Want to hear more insights on international expansion? Catch the full episode linked in the comments.

Our marketing strategy doubled Kaspr's growth in EU markets. But how did we do it? In our latest blog, we break down the journey of scaling up Kaspr over the last two years and the strategies that made it happen, including: ? Building a traditional SEO foundation, overlaid with a high-intent, money keywords strategy. ? Building a network of affiliate content creators to generate demand. ? Expanding internationally and localising in an agile way. Read the full story for more insights and find out how you can apply these strategies to your own growth journey. Linked in the comments ??

When it comes to RevOps, time to insights is everything. In this episode of The RevOps Review, host Jeff Ignacio sits down with Madhu Puranik, Founder of Revlitix, to dive into the importance of getting real-time, actionable insights—when they matter most. Madhu explains how traditional data processes can keep teams waiting far too long for answers, creating missed opportunities and losing momentum. They also discuss how streamlining tech stacks can allow CMOs and CROs to see what’s driving real results, and what’s just adding costs. ?? To hear all of their insights, check out the full episode linked below!

Join us for our latest live training session with outbound experts Morgan J Ingram, Aaron Reeves and Darren McKee on 21st November! If you use your LinkedIn profile to sell (or you haven't, but reckon it's a good idea!) this session is not one to miss! See you there ??

How do you get started with a revenue focussed SEO strategy? In the latest episode of The Loop podcast, Cognism’s SEO whizz Joe Barron sits downs with Sam Dunning, Founder of Breaking B2B, to dive into the revenue focussed side of SEO. Tune into the full episode to learn: ?? How to target dream clients through SEO ?? How to get started with a TOFU or BOFU SEO framework ?? How revenue focused SEO differs from most SEO strategies Linked in the comments!

?? Cognism is hiring a Senior Data Scientist to join the team! Here are the key responsibilities of the role: ? Advanced data modeling and innovative solution development ? Project leadership and management of end-to-end data projects ? Cross functional collaboration on complex projects that drive strategic business decisions The role requires expertise in NLP, Python, SQL and Spark. Think you'd be a good fit? Apply via the link in the comments ?? James Corfield