Cogent Collective

My friend Randy L. and the team at Zembula are hosting this…

?? eCommerce App OR? Mobile Optimized Website??? In this clip from our latest episode of The MarTech Matrix Podcast, Sean Simon delved into the topic of apps vs mobile websites with Abhijeet Singh, CEO of Appbrew. Here are some key takeaways from our conversation: Why Mobile Apps Trump Mobile Web: 1. Speed and Efficiency: ? Load Time Matters: Mobile websites can take 8-12 seconds to load, while apps load in less than 3 seconds thanks to cached data. This optimization directly enhances user experience and conversion rates. 2. Data Leverage: ? Higher Engagement: On mobile web, less than 1% of users sign in. In contrast, apps see a 20-40% login rate, with some brands experiencing up to 55%. This means more users share their data, offering a treasure trove for marketing. How Brands Can Maximize Their App Experience: ? Utilize Rich Data: With higher login rates, brands can collect valuable email IDs and phone numbers. This data is gold for email marketing, custom audiences on Meta, and lookalike campaigns. ? Focus on User Experience: Ensuring a smooth, fast, and engaging app experience can significantly boost customer loyalty and sales. Real-World Impact: Imagine 100 users download your app, and 50 of them share their data. Even if only 5 make a purchase, you have the contact information of 45 other potential customers. This data can fuel your marketing strategies and drive further conversions. Abhijeet’s insights highlight the need for ecommerce leaders to prioritize app development and optimization. With the right strategy, a mobile app can be a powerful tool to engage users, gather data, and ultimately drive growth. ?? Listen to the full episode and additional clips via the links in the comments for more valuable insights and tips! #ecommerce #mobileapps #brandmarketing #martech #podcast #TheMarTechMatrix #Appbrew Tune in to The MarTech Matrix Podcast for more expert insights and practical tips to elevate your marketing game! ???? Cogent Collective Tom Barbaro Nihad Jamadar Nihal Goyal

Brands are Acticg Desperate and it's Backfiring! Transforming Bounce Rates into Business ?? Struggling with high website bounce rates? Metrical's AI-driven approach can predict and transform potential bouncers into buyers, optimizing your conversion rate like never before. Learn how we helped JCPenney turn browsing into buying, skyrocketing their revenue! #CustomerExperience #AI #ConversionOptimization Cogent Collective Metrical, Inc. Sean Simon Tom Barbaro ??Aurangzeb Agha Rameet Kohli Links are in the comments.

The C-Suite should care about the users website experience. This is where loyalty is created and without a good experience, shoppers won't spend more, if anything at all. If you are paying to bring people to your website, why wouldn't you give them the best experience possible so they stay and buy, helping you lower your CAC and increasing their LTV?

The C-Suite should care about the users website experience. This is where loyalty is created and without a good experience, shoppers won't spend more, if anything at all. If you are paying to bring people to your website, why wouldn't you give them the best experience possible so they stay and buy, helping you lower your CAC and increasing their LTV?

https://lnkd.in/e_4QM6YF Brands must accelerate their first party data ownership now if they want to compete in a cookieless, data privacy centric marketing world! Listen to this cogent podcast to learn how to accelerate now... Sean Simon Tom Barbaro Clay S. Dana Sharman Douglas Smith The MarTech Matrix Podcast #firstpartydata #marketingandadvertising

A Cogent Podcast!

Increasing you addressable sales funnel is step one. Understanding who they are and how they behave is a real advantage. Read this post and then tune into the Martech Matrix Podcast on Wednesday January 24th to learn how you can easily execute such a strategy. The MarTech Matrix Podcast Sean Simon Tom Barbaro Krateo.ai Clay S. Dana Sharman Douglas Smith I Hear Everything #martech #brandmarketing #performancemarketing

This article well positions AI as a tool to help marketers in 2024. Brands won't be able to connect with users personally without AI so early adoption will be critical. I'd love to hear thoughts from Marketers. Sean Simon Tom Barbaro Clay S. #marketingandadvertising