Cogent Growth Partners, LLC

Ever been part of a deal that just worked—smooth, fair, and exactly what everyone wanted? That’s what M&A should feel like. ?? Sellers should walk away knowing they got the right value for the business they built—without second-guessing the terms. ?? Buyers should feel confident they’re investing in a business that’s ready to grow, not one that needs a rescue mission. ? The process should feel efficient and clear, where everyone knows what’s happening and why. That’s where we come in. We bring buyers and sellers together to make sure every step of the deal is handled with clarity, fairness, and a little bit of fun. No unnecessary drama, no endless back-and-forth—just a straightforward, well-executed process that leads to a deal you’ll feel good about, long after the ink dries. Thinking about buying or selling? Let’s make it happen—and make it a great experience. ??

If your MSP would immediately catch fire without you running the show, we have a problem. Buyers don’t want to acquire a hostage situation where you have to stick around forever just to keep things from imploding. They want a business that actually functions without the owner duct-taping everything together at 2 AM. If your answer to “Can your business run without you?” is “Uh… define ‘run’”, it’s time to fix that.

Jim and Lisa both built successful MSPs from the ground up. After years of hard work, they were ready to sell. Both got solid offers. Both were excited for the next chapter. But their stories ended very differently. ?? Jim took the highest offer without much thought. The numbers looked great, so he signed the papers and moved on. A few months later, he started hearing from former employees—things weren’t going well. His team was unhappy, customers were leaving, and the company he’d built didn’t feel like his anymore. ?? Lisa took a different approach. She met with potential buyers, asked the tough questions, and made sure they valued what she’d built. When she finally signed, she knew she’d found the right fit. A year later, her former employees were thriving, customers were happy, and her MSP was growing stronger than ever. The difference? Lisa didn’t just sell her business—she chose the right buyer. If you’re thinking about selling, make sure you find a buyer who gets it. We put together some tips to help you make the best choice. Check them out here: https://lnkd.in/eimdDzBx.

Spring is officially in the air, and there’s no better time to hit refresh—not just on your home, but on your business, too. Whether you’re thinking about selling your MSP or just want to run a tighter, more efficient operation, a little “spring cleaning” can go a long way. ? Polish your financials so they’re clear and organized ? Streamline your service offerings to focus on what you do best ? Lock in strong customer agreements for predictable revenue ? Refresh your tech stack for better efficiency ? Strengthen operations so your business can thrive—even without you at the wheel The best part? A clean, well-run MSP isn’t just easier to sell—it’s easier to love running. Let’s dust off the details and set your business up for success. We break it all down in our latest blog: https://lnkd.in/eAmZ_d5R

What’s the fastest way to sink a deal? It’s not bad financials or a low offer—it’s a team that didn’t see it coming. M&A success isn’t just about spreadsheets and multiples—it’s about people. And people, as it turns out, don’t love surprises. Deals fall apart all the time, not because of financials, but because of culture clashes, poor communication, or teams feeling left in the dark. A buyer might love your numbers, but if your team isn’t on board, that transition could get messy fast. The MSPs that get this right? They keep their people informed, develop leadership beyond themselves, and build a culture that thrives beyond the sale. They don’t just close better deals—they create a future for their team and their business. If you were gone tomorrow, would your team be set up for success—or setting up their LinkedIn profiles?

You know what buyers love as much as we love Saturdays? A business that runs so smoothly, they can step in and hit the ground running. You know what they don’t love? Well, anything that causes doubt or stress. The MSPs getting the best offers right now aren’t just profitable—they’re organized, scalable, and a dream to take over. Strong contracts, happy clients, and a leadership team that isn’t buried in daily chaos? That’s what makes a business irresistible. Buyers aren’t looking for a project; they’re looking for an opportunity. If someone took a peek under the hood of your business today, would they see momentum, opportunity, and growth? If not, what’s one thing you can improve this week to change that?

The best M&A deals happen when preparation meets opportunity. Markets shift, interest rates fluctuate, and businesses evolve—but the MSPs that thrive are the ones that stay ready. Smart sellers don’t wait for the “perfect time”; they build strong operations, keep their options open, and position themselves to take advantage of the right deal when it comes. If the perfect buyer showed up six months from now, would you be ready to say yes?

If you want to increase your business's value, now is the time to refine your story. Here’s where to start: ?? Own Your Niche – The MSPs attracting top buyers specialize in high-growth, high-demand sectors like compliance-driven IT, AI security, or vertical-specific solutions. ?? Lock in Recurring Revenue – The stronger your contracts, the stronger your valuation. Long-term agreements create predictable income buyers simply love. ?? Prove You Can Scale – The best MSPs run efficiently, with systems and leadership that make growth seamless, even through the struggles. What makes your MSP stand out—or better yet, how are you making sure it does?

As the week winds down, here’s something to think about: What would make your business truly stand out to a buyer? The best MSPs aren’t just profitable—they’re built to last. The strongest deals go to businesses with scalability, stability, and a leadership team that isn’t buried in day-to-day firefighting. So as you head into next week, take a step back. What could you refine, improve, or delegate to make your business stronger—whether you’re thinking about selling or not? The MSPs that win are the ones always operating like they’re worth buying. #MergersAndAcquisitions #MSPGrowth #MSPValuation