Codeword

We’ve been partnering with Google for over a decade to bring big ideas to life, from Workspace to Chrome and nearly every product in between. It’s true—the years fly by when you’re making cool things. To celebrate our collaboration, we’ve gathered a few highlights of our biggest, Googliest moments. Check them out here: https://bit.ly/44TItzq

Our parents redecorated the house and we love it—congrats to WE Communications on the refreshed and reimagined brand. Check out the new look: https://lnkd.in/e8DDqprv

In Austin for #SXSW2025? Be sure to fly by Wing’s panel on Wednesday to catch the CEO Adam Woodworth and industry leaders from Walmart, TechCrunch, and University of North Texas chat about what drone delivery means for urban and rural communities and the retailers who serve them: https://lnkd.in/eXYVzwPP

We love seeing our clients drive the conversation on the hottest industry topics—this weekend, Lowe's Companies, Inc. will be at Axios House at #SXSW2025 to discuss how AI and VR are ushering in? the future of retail. Check out the details:

This year, brands should embrace meeting their target audiences where they’re at — in indie outlets, trade pubs, and niche media. Not only do they enable brands to make deep connections, but … they’re actually more likely to drive leads than national press placements. It’s a hot take, but it’s true. More from Liv Allen in PRovoke Media:

As Natalie Kozma told Ragan Communications and PR Daily, good PR isn’t just about newsjacking and chasing every trending topic—it’s filtering for the most applicable moments to latch onto for results that actually move the needle. PR pros: are you over traditional newsjacking, too?

On the heels of his promotion to our Head of Editorial, Theodore Brown spoke to Three Point Four Media about the journalist-to-marketer pipeline, the important difference between a bad sentence and a sentence you just don’t like, and his journey into brand editorial.

DEI rollbacks suck, but they don’t have to stop employees from creating inclusive cultures. Dominique Middleton argues that DEI is more about people than policies, anyway. Read her tips for building a workplace that puts people first—and drives business: https://lnkd.in/gNGBfYgW

No one should have to write a defense of DEI in 2025 (or ever), but alas, here we are. Kyle Monson has some suggestions for pushing back on and resisting DEI rollbacks, both at work and in your daily life: https://lnkd.in/gqaaDdzr

Trend report season is over, but we’re still thinking about it. In fact, we’re *always* thinking about it, which is why we created the Report on Trend Reports. Take a look to see how to make your trend reports stand out: