?? The latest DECODE has landed. In this week's edition: tips for getting out of creative ruts and how to benchmark powerful strategic work. Plus, creatives weigh-in on Coke’s AI ads. Get up to speed????
Code and Theory
商务咨询服务
New York，NY 133,327 位关注者
Code and Theory is a technology-first creative agency.
关于我们
Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. The technology-first group within Stagwell Group is built to partner with businesses to navigate the complexity of changing consumer behaviors, emerging technologies and AI. With a global footprint and the capabilities to work across the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, Mediacurrent, Rhythm and Truelogic. Code and Theory clients include Amazon, JPMorgan Chase, Microsoft, MSNBC, NFL, Pfizer and Zappos. For more, visit codeandtheory.com.
- 网站
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https://www.codeandtheory.com
Code and Theory的外部链接
- 所属行业
- 商务咨询服务
- 规模
- 1,001-5,000 人
- 总部
- New York，NY
- 类型
- 上市公司
- 创立
- 2001
- 领域
- User Experience Design、Brand Experience、Branding、Design、Business Strategy、Product Strategy、Rapid Design and Prototyping、Technology、Social、Native Apps、Data Science、Analytics、Content Strategy、Quality Assurance、Customer Experience、Advertising、Consulting、Strategy和Digital Transformation
地点
Code and Theory员工
动态
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In the relentless race to break news, Code and Theory and Vercel have transformed news websites into digital platforms that withstand massive traffic surges, deliver instant loading time and provide a highly functional experience. Here's how we used Vercel's Contentful platform and Next.js framework to impact RealClearPolitics and The Minnesota Star Tribune. ???? https://lnkd.in/gq7E9wwK
How Code and Theory and Vercel ensure speed and reliability for news organizations and publishers - Vercel
vercel.com
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Football fans have the Super Bowl, movie buffs have the Oscars and B2B advertisers have Amazon unBoxed— Amazon Ads' annual flagship product launch event. Here's a behind-the-scenes look at our second year designing and executing a visual ecosystem for the announcement of its suite of products that lived on the big screens and beyond. ?? ?? Feat. Code and Theory's Riley Walker and Caro Trewet
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New Yorkers— block your calendars and head on over to MXV Capital's Annual Summit: GTM Unlocked. Code and Theory CTO Dave DiCamillo joins the bright minds in the NYC tech ecosystem today at 2:40 PM EST to discuss how enterprises are leveraging AI. Check it out now: https://lnkd.in/gBjBic-z
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Coca-Cola's GenAI-created ads have certainly caught the industry's attention. Chief Creative Officer Craig Elimeliah shares why Coca-Cola's revamped 1995 holiday commercial "shows us that AI is not replacing anything … It’s about the creative process having more room to breathe and evolve.” Read the Ad Age article: https://lnkd.in/gyS9is6F
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??In this week's edition of DECODE: How AI can make travel more human, 9 takeaways from CIS at Web Summit and ... Dwight Schrute stunned he wasn't selected as People's Sexiest Man Alive (fake fact, or fiction?) Find out now ??
DECODE - November 14, 2024
Code and Theory，发布于领英
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How does the Code and Theory Network achieve creative excellence? Nishat Akhtar at Instrument says, “Foster collaboration, connection, and continuous learning.” While?Code and Theory’s Nina Mourin says, “allows be in the flow with creative, technology and culture.”?Read all about it in The Drum. Thanks Richard Draycott
Thanks to everyone who contributed to this week's Agency Advice column in The Drum on quality controlling creative and strategic work before it goes out the door. Really interesting to see the different approaches to this essential stage of the process. Have a read: https://lnkd.in/eQ2EziaD Jason Xenopoulos at VML, Katie McCambley at MullenLowe Global, Nina Mourin at Code and Theory, Al Mackie at RAPP, Wesley Richardson at Imagination, Kimi Peterson at the Alt League, Abi Mellor at MOREVER, Michael Ellery at Sparks Global, Django Weisz Blanchetta at SUPERHEROES, Maor Ofek at SIDE ST, Annie Malik at Kepler, Cedric Devitt at SPCSHP, Nishat Akhtar at Instrument, Stephanie Spicer at luquire, Nick Valenti(a) at Mādin Agency, Alvar Su?ol at Alma and Gabor Schreier at Saffron Brand Consultants. #advertising #marketing #benchmarking
How can agencies benchmark the quality of all their creative and strategic work?
thedrum.com
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We are honored to receive Gold from The Drum for our work on NBCU's Big Board. Launched before the primaries this year, the Big Board has been Kornacki's right hand for telling the story of this year's elections accurately. The Big Board performed big time on election night, with 6 million people tuning in to see it. It marked the first time MSNBC surpassed CNN in viewership. We are so proud of our team and appreciative of our clients. https://lnkd.in/eh_NHXDP Gordon Young Lynn Lester Tiffany Reichenbacher Molly Voska Kendra Barnett Audrey Kemp Stagwell
Why NBCU redesigned election coverage as a rich interactive experience
thedrum.com
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Keys for selling in AI implementation: clarity of business strategy, KPIS for how you will measure it, and use cases for what the software will solve - Code and Theory CEO Michael Treff laying down the future of AI at WebSummit LLC with Qualcomm CMO Don McGuire. Stagwell Dan Gardner Brent Buntin Marcelo Tribuj
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"We are in the imagination phase of how technology will impact sports. It’s not inconceivable that we will soon have an experience that feels like we are sitting courtside with Melo." - Code and Theory co-founder Dan Gardner Centre Stage Web Summit with The Hollywood Reporter's Nekesa Mumbi Moody and NBA legend Carmelo Anthony. Stagwell Brent Buntin Michael Treff
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