"Simplicity connects. Complexity distracts." Simply put by Craig Elimeliah at Code and Theory. Thanks, Amy Corr and David Gianatasio at Muse by Clios, for sharing. https://lnkd.in/eH9M4bjX
Code and Theory
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New York，NY 133,387 位关注者
Code and Theory is a technology-first creative agency.
关于我们
Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. The technology-first group within Stagwell Group is built to partner with businesses to navigate the complexity of changing consumer behaviors, emerging technologies and AI. With a global footprint and the capabilities to work across the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, Mediacurrent, Rhythm and Truelogic. Code and Theory clients include Amazon, JPMorgan Chase, Microsoft, MSNBC, NFL, Pfizer and Zappos. For more, visit codeandtheory.com.
- 网站
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https://www.codeandtheory.com
Code and Theory的外部链接
- 所属行业
- 商务咨询服务
- 规模
- 1,001-5,000 人
- 总部
- New York，NY
- 类型
- 上市公司
- 创立
- 2001
- 领域
- User Experience Design、Brand Experience、Branding、Design、Business Strategy、Product Strategy、Rapid Design and Prototyping、Technology、Social、Native Apps、Data Science、Analytics、Content Strategy、Quality Assurance、Customer Experience、Advertising、Consulting、Strategy和Digital Transformation
地点
Code and Theory员工
动态
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"Digital is all about consumption and information. If you're a news publisher that has figured it out, you have a superpower that every brand in the world wants," says Co-founder Dan Gardner. He joined Stagwell's Future of News Summit London to discuss why news works for brands and how?publishers can reposition themselves to think more like influencers. View the full clip:?https://lnkd.in/ghyNa3kr Featuring: Energy Networks Association (ENA)'s Ross Easton, The Marketing Society's Mark Evans, Conscious Advertising Network's Tina Fegent (FCIPS) and Ad Fontes Media's Lou Paskalis.
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OpenAI's Operator is bringing the spirit of a human operator into a new era with an AI twist. Chief Creative Officer Craig Elimeliah says it could be an incredible tool for creatives and marketers. "Operator combined with creativity could make connections with customers more human, straightforward and reassuring—just the way we like it," says Elimeliah. Read about it in Ad Age https://lnkd.in/gaNUEvWh
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"Generative AI is not just augmenting human capabilities. It’s fundamentally redefining the creative process. What happens when we combine the best of human intuition with machine-powered analysis? It’s limitless," says Left Field Labs founder and CEO Sarah Mehler. She shares some of her favorite tech-infused projects, strengths and inspirations with Muse by Clios. Read the Q&A: https://lnkd.in/gKxG7Qxp The Clios
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“We don’t know where the puck is going with AI. This makes it an incredible moment of true creativity," says Co-founder?Dan Gardner. He joins The Drum's Gordon Young to speak about the trends he noticed at Web Summit and the opportunities brands and businesses should lean into as they utilize new technologies. View it now????
Code and Theory’s Dan Gardner on Why AI’s Unknown Future Is the Perfect Time for Big Ideas
thedrum.com
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?? The latest DECODE has landed. In this week's edition: tips for getting out of creative ruts and how to benchmark powerful strategic work. Plus, creatives weigh-in on Coke’s AI ads. Get up to speed????
DECODE - November 21, 2024
Code and Theory，发布于领英
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In the relentless race to break news, Code and Theory and Vercel have transformed news websites into digital platforms that withstand massive traffic surges, deliver instant loading time and provide a highly functional experience. Here's how we used Vercel's Contentful platform and Next.js framework to impact RealClearPolitics and The Minnesota Star Tribune. ???? https://lnkd.in/gq7E9wwK
How Code and Theory and Vercel ensure speed and reliability for news organizations and publishers - Vercel
vercel.com
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Football fans have the Super Bowl, movie buffs have the Oscars and B2B advertisers have Amazon unBoxed— Amazon Ads' annual flagship product launch event. Here's a behind-the-scenes look at our second year designing and executing a visual ecosystem for the announcement of its suite of products that lived on the big screens and beyond. ?? ?? Feat. Code and Theory's Riley Walker and Caro Trewet
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New Yorkers— block your calendars and head on over to MXV Capital's Annual Summit: GTM Unlocked. Code and Theory CTO Dave DiCamillo joins the bright minds in the NYC tech ecosystem today at 2:40 PM EST to discuss how enterprises are leveraging AI. Check it out now: https://lnkd.in/gBjBic-z
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Coca-Cola's GenAI-created ads have certainly caught the industry's attention. Chief Creative Officer Craig Elimeliah shares why Coca-Cola's revamped 1995 holiday commercial "shows us that AI is not replacing anything … It’s about the creative process having more room to breathe and evolve.” Read the Ad Age article: https://lnkd.in/gyS9is6F
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