You know that the key to developing your marketing and communications strategy is knowing your audience. The key to knowing your audience, though, is speaking their language. ??? Read the February edition of Cobalt's Bolt from the Blue newsletter to learn how. Here's the link: https://lnkd.in/eVBi2w3c And here's a link to the Cobalt Communications website, where you can find past editions of the newsletter: https://lnkd.in/eqrTKJWa You can sign up for later issues on the same page, if you're ever in need of a Bolt from the Blue! #marketing #LifeScience #LifeScienceMarketing #communications
Cobalt Communications, Inc.
营销服务
Harrisonburg，Virginia 575 位关注者
The Art + Science of Understanding
关于我们
Cobalt works at the intersection of science and strategy, helping healthcare, medical, technology and scientific companies communicate more effectively with their internal and external audiences. We work with you to develop a sound communications strategy — a blueprint for change — and then create the materials to make that change happen. We work to make the tangled smooth, the complex clear and the opaque transparent. We take highly complicated information and translate it in a way to resonate with audiences and prompt action, whether into an interactive infographic to educate on a process, a speech that will help leaders connect with their communities, a training program that enables a team to be more productive or a simple ad in a magazine that helps consumers make a decision. We put a lot of thought into what we do. We help people discover and connect with their audiences, then align their communications/marketing efforts with their business strategy and measure the impact. Knowing audiences. Understanding strategy. Making Connections. Measuring Results. Seems simple, right? Our team of strategists, writers and designers is based in the beautiful and historic Shenandoah Valley, but our clients are across the country and even "across the pond." Visit CobaltCommunications.com to learn more and see some of our work.
- 网站
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https://cobaltcommunications.com/
Cobalt Communications, Inc.的外部链接
- 所属行业
- 营销服务
- 规模
- 11-50 人
- 总部
- Harrisonburg，Virginia
- 类型
- 私人持股
- 创立
- 2005
- 领域
- Content Development、Strategic Planning、Strategic Communications、Branding、Data Visualization、Writing、Strategic Meetings、Graphic Design、Digital Strategy、Social Media、Logo Design、Change Management、Marketing Communications、Corporate Communications、Internal Communications、Presentations、Digital Marketing、Infographics、Medical Marketing、Scientific Marketing、Life Science Marketing、Specialty Chemicals Marketing和Food Tech Marketing
地点
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主要
获取路线
370 Neff Ave
Unit C
US，Virginia，Harrisonburg，22801
Cobalt Communications, Inc.员工
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Lisa Harris
Chief of Optimism
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William Harris
Creative Director at Cobalt Communications, Inc
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Mark Miller
Design Director | Elevating Biotech, Pharma, and Life Sciences Brands with Strategic Visual Communication & Digital Design
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Stephen DeLuca
Director of Operations at Cobalt Communications, Inc.
动态
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Cobalt is heading to Pittcon! We're excited to share that our Chief of Optimism, Lisa Harris, will be attending Pittcon 2025 on Monday, March 3rd. Lisa is on a mission to help life science companies bring their innovations to the right audience. As part of Cobalt's business development team, she's eager to connect with companies looking to boost their science marketing strategy—whether through powerful branding, engaging content, or strategic storytelling. ?? Attending Pittcon? Let's meet! Whether you're launching a new product, refining your messaging, or simply looking for fresh ideas, Lisa would love to chat. ?? Reach out or comment below to set up a time to connect! #Pittcon #LifeScienceMarketing #B2BMarketing #ScienceMarketing #BiotechMarketing #LaboratoryScience #ContentMarketing #ScienceCommunication #Pittcon2025 #MarketingStrategy
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February is Black History Month. At Cobalt we'd like to take a moment to remember some of the Black scientists who reshaped our perspectives on science and the world. Alice Ball was a chemist who revolutionized treatments for Hansen's Disease, also known as leprosy, during the early 20th century. Treatments had previously been ineffective for those suffering from symptoms of the disease, encouraging Ball to develop the "Ball method," creating the first injectable treatment that would continue being used until the 1940s. Though unrecognized during her lifetime, historians and scientists have identified her work as a major contribution to biochemistry and medicine. Dorothy Johnson Vaughn, made famous in the book and movie Hidden Figures, was a mathematician and computer scientist who began working at NASA while the agency was still segregated. Eventually, she would become the first Black, female manager at the agency, paving the way for a more diverse workplace. Cobalt wishes you a month of celebration and reflection this February. #blackhistorymonth #lifescience #biochemistry #pharmaceuticals #science #NASA #February #lifescience #lifesciencemarketing
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Sustainability Communications: Companies must embrace sustainability as a core value or risk being accused of greenwashing. Sign up for our Bolt from the Blue e-news to learn more about topics like this: https://lnkd.in/e_Qs5qWZ #cobalt_comm #art #science #understanding #newsletter #BoltFromTheBlue #InboxInspo #sustainability #communications
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Brands Aren't Born — They're Built. All five senses can be used to attract interest and build engagement. Sign up for our Bolt from the Blue e-newsletter to learn more about topics like this: https://lnkd.in/e_Qs5qWZ #art #science #understanding #BoltFromTheBlue
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Sustainability planning is essential… unless a giant space rock has other plans. ???? In life sciences (and beyond), the best strategies account for both opportunities and disruptions. Need help crafting a resilient, impactful marketing approach? We make complex ideas simple—before they go extinct. #LifeSciences #Marketing #Sustainability #StrategicPlanning #Branding #Biotech #Pharma #ScienceHumor
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Gone are the days of slow, trial-and-error methods. AI is transforming drug development into a faster, data-driven process—identifying targets, designing molecules, and predicting outcomes with unprecedented speed and accuracy. This means: ? Faster drug development ? Lower costs ? Higher success rates ? More personalized treatments The future of medicine is here, and AI is leading the way. Read our latest article to learn how this technology is shaping the next era of drug discovery. #AI #DrugDiscovery #Biotech #Pharma #LifeSciences #ArtificialIntelligence #HealthcareInnovation
Understanding AI’s Role in Accelerating Drug Discovery and Development
Cobalt Communications, Inc.，发布于领英
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How to Pimp Your PowerPoint: Practical strategies to create audience-friendly presentations. Sign up for our Bolt from the Blue e-newsletter to learn more about topics like this: https://lnkd.in/e_Qs5qWZ #art #science #understanding #presentations #powerpoint
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Looking for a "bolt from the blue" on how to improve your ESG reports? Subscribe to our aptly-named newsletter for this and so much more! https://lnkd.in/eEp_RtUB #cobalt_comm #art #LifeScience #understanding #newsletter #ScienceMarketing #design #ESG #environmental #social #governance #ReportDesign
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