Reflecting on my insightful conversation with Jack Thomas of The Fit Guide and the correlation between the member experience and club/studio staff.
With an industry-wide shortage of qualified coaches and a surplus of coach/trainer jobs, Clubs and Studios must highlight their unique value proposition to the coach community in order to attract and retain talent.
Over the years, job boards and recruiting companies in the fitness industry have not evolved to reflect the current industry landscape.
Problems:
??They allow employers to post job ads for free but make little effort to actively recruit coaches to view these listings, create profiles, or apply for roles.
??They do not support coaches in identifying roles and career paths that best align with their individual skills, needs, and aspirations.
??They overlook that certified coaches quickly discover that nearly all employers are hiring, making it difficult to assess where they truly fit.
??They provide no meaningful comparison of employers in terms of benefits, role expectations, training, development, or long-term career opportunities.
??When offering placement services, they often rely on purchased lists of certified or uncertified coaches who haven’t expressed interest in a new role, effectively selling contacts without coaches’ knowledge or understanding of their job needs. We connect the dots between qualified coaches and clubs and studios.
Coach360 created Marketplace to address these gaps with a clear understanding of what’s been missing in coach recruiting, placement, onboarding, and retention.
Here’s how we stand apart:
?? We prioritize coach engagement and trust by building an active network of coaches who regularly turn to Coach360 for industry news, guidance, and resources. We never buy or sell coach lists, ensuring that those in our network are genuinely engaged.
?We recognize that employers aren’t all the same and provide employers with tools to “showcase” themselves to potential hires. Many coaches are unaware of the diverse benefits and growth opportunities employers offer, leading to mismatched roles and high turnover. We have a media platform to highlight these benefits and differentiate these facilities and their unique benefits.
?? Coaches who apply through Coach360 are genuinely interested and meet qualifications. This eliminates the need for employers to sift through unqualified applications from people who happen upon a generic job board.
? We spotlight successful coaches from across the industry, offering mentorship and insight to help guide our network of coaches toward roles and employers that support their long-term success.
Drop your thoughts in the comments!
