Co-pilot Communications

"Clarity comes from action, not thought." – Marie Forleo Founders, this one’s for you. The fastest way to crush fear, uncertainty, or procrastination? Do something. Test, iterate, adjust. The learning happens in motion—not in overthinking. Last week, I put that into practice: > I joined a call with Portland’s new mayor, because understanding local leadership matters when you’re building a business in this city. > I experimented with Napkin, an AI tool that turns your words into graphics in under a minute. I’m no graphic designer, but I play one on TV. ?? ?> Experimenting with my eye makeup when I record videos, because on-camera presence isn’t just about what you say, it’s how you feel. What can I say, still working on this one! #ProTip: Waiting until you feel “ready” is a trap. Take action, learn, refine, repeat. That’s how you grow. I used to get embarrassed when I made mistakes, now it's a reminder that I'm not done yet! What's ? tiny experiment you can run today? #Founders #Growth #Leadership #LifelongLearning #AI #Innovation Keith Wilson Oregon Entrepreneurs Network Co-pilot Communications

Digital communications ≠ social media. For many years of my career, I was categorized as “the social girl,” and during this same era, social media wasn’t taken very seriously. It was where kids spent time. Not adult consumers with wallets. This was back in the days when social media ad spending comprised less than 10% of digital ad spend and digital comprised only 30% of overall ad spend. I was on the farm team trying to get the pros to notice my ideas. Years past, and social media grew up, blew up and has reinvented itself many times over. It’s like the Beyonce of marketing. ?? Today, we?have a new issue. Many reading use the terms social with digital media interchangeably. They equate them as one in the same. It's just not true. Yes, social is a huge part of digital media. But… so is video, email, blogging (yep, still a thing), and one of my favorites... Podcasting. I’ve spent years helping executives refine their digital presence, and if there’s one thing I emphasize, it’s this: Executive comms isn’t one-size-fits-all. The best leaders show up across multiple formats in ways that feel germane to them: ?? Written (LinkedIn, blogs, newsletters) ?? Auditory (Podcasts, panels, keynotes) ?? Visual (Video content, live streams, serialized interviews) And, as they say in the tech industry, I have to eat my own dog food. If I want digital communications to mean more than social, I need to lead by example. I lean into podcasting. I was a creator back in 2018 and now have opportunities to occasionally make guest appearances. I love it. Auditory is so personal and a fantastic complement to short form visual content. Sharing a couple of stills from recent recordings. ???? Whether it’s a 60-second video, a thoughtful email to employees, or a 20 minute podcast, how you communicate as a leader matters. And it’s not just about where you show up, but how you connect across multiple modalities. PS: You could be doing this too. Yes, you could ????. #ExecutiveCommunications #Podcasting #DigitalPresence #SocialMedia Mary Czarnecki Ned Hayes Oregon Entrepreneurs Network

Leaders, it’s time to rethink how you approach communication. In the latest Speak with People Podcast, Jess Jensen, founder of Co-pilot Communications, explains why digital media is essential for leadership success. Jess shares valuable insights on how senior leaders can use digital tools to humanize their leadership, praise employees publicly, and gather real-time feedback to amplify their influence. If you’re ready to elevate your leadership, don’t miss this insightful conversation. Listen now [https://lnkd.in/eHhqZDBZ] ------------------- #LeadershipCommunication #DigitalLeadership #EmployeeEngagement #LeadershipImpact #AuthenticLeadership #SocialMediaForLeaders #LeadershipStrategy #LeadershipDevelopment #SpeakWithPeople #LeadershipSuccess

Authentic Leadership in the Digital Age #publicrelations #marketing #prpodcast #publicrelationspodcast #storiesandstrategies

Kristina wore big glasses—green, I think. She had a high-pitched voice, wild blonde hair, and a knack for ideas that I didn’t immediately recognize as brilliant. We were peers at Microsoft back then—Kristina in PR and me in Marketing, working for sister teams inside Building 37. One day, she popped into my office and asked if I’d heard of “mommy bloggers.” I hadn’t. She suggested that my work on the Windows social media program might resonate with these growing voices of influence. I shrugged her off. Looking back, I should have known she was different. Going back to 2011, Kristina was already a bridge-builder, unafraid to straddle worlds and experiment with new ideas. Kristina isn’t just multi-talented; she’s fearless. She defies molds and doesn’t apologize for it—a rarity, especially for women. A few examples of what she’s done of late: ?? Founder of the #floralheartproject: A tribute to lives lost to COVID, this movement filled NYC with heart-shaped floral arrangements and was featured in major publications. ?? TV creator: She’s filming her pilot, Penny Starts a Cult, as we speak. ?? Author and professor: Her work’s been featured in The Boston Globe, Elle, and The New Yorker. ?? Award-winning storyteller: Last month, she won the Moth Grand Slam. (Yes, even the holidays can’t slow her down!) ?? Day job? Fractional Chief Communications Officer for startups that need her magic. I’m lucky Kristina gave me a second chance after my bull-headed days in Redmond. (I blame the Seattle gray for my lack of vision back then.) Today, I’m inspired by her courage and reminded that there’s so much more to accomplish in this short life- don’t let anyone put you in a box. If you want to kick off 2025 with someone who will push you to think big—whether on art, books, film, communications, or business—find Kristina Libby. You won’t regret it. ??

In an earlier video, I mentioned that I was going to run a social media experiment. (Great holiday break activity ??) With all the hype around Bluesky Social and the evolution of X over the past few years, it’s time to put on our white lab coats and run a good ole A/B test. ?? The Plan: - Create fresh, brand-new profiles on X and Bluesky. - Open the accounts on the same browser and device. - Input the exact same demographic information (gender, location, etc.). - Follow no one. - Engage with no posts. - Ensure privacy settings are the same on both platforms. ?? The Measurement: - What types of posts am I being served (images, videos, memes)? - What themes am I seeing (politics, health, celebrity, business)? - What is the tone of the posts (negative, positive, neutral)? - How do I feel after 15 minutes on each platform? My Question for YOU: ?? How long should I run this experiment? 1. One week 2. Two weeks 3. One month Thoughts? ??

In my latest TEQ episode, I had the pleasure of speaking with Jess Jensen, founder of Co-pilot Communications, about how emotional intelligence shapes leadership in today’s fast-paced work environment. We discussed how self-aware and empathetic leadership can build trust, foster a growth mindset, and create space for new ideas. Catch our full conversation to learn how leaders can inspire and empower their teams with empathy and impact. #TEQ #Leadership #EmotionalIntelligence