CMSWire

Is AI sabotaging your email marketing? CMSWire Contributor Nav Thethi dives into the risks of over-relying on AI, from bland content to misaligned CTAs. A hybrid approach that blends AI efficiency with human creativity can keep your campaigns personal and effective. https://lnkd.in/ehUxgpN6 Hitachi Vantara | #EmailMarketing #AI

Today is the day! Join industry leaders for an insightful discussion on the future of customer experience (CX) in our live executive roundtable, “Future of CX: How AI is Reshaping Customer Experiences,” at 12:30pm PT / 3:30pm PT. Leaders Mika Yamamoto, Marietta Allison, Raj Krishnan, Chris Hood and Christian Mitchell will cover how you can: ?? Empower teams with AI ?? Increase customer loyalty ?? Accelerate productivity Moderated by our Editor in Chief, Dom Nicastro, these executives will share their secrets of success to equip you with actionable strategies to enhance the value of your CX. Secure your spot! → https://bit.ly/4eg2Vhq #AI #CustomerExperience

It's time to ditch hyper-personalization. Instead of trying to predict every customer move, focus on tailored experiences that react in real-time and create genuine connections. Smart tech + empathy = better results. Read more from Duncan Smith on creating customer value: https://lnkd.in/e8ci8bxE Journey Further | #CX

From humble beginnings as a single motorhome manufacturer ??, Winnebago Industries now represents a whole family of premium outdoor brands, spanning RVs, boats and even batteries. On today’s CMO Circle ??, we speak with Amber Holm, the SVP and CMO of Winnebago Industries, to discuss the iconic brand’s evolution. Tune in to learn how her marketing team: ???Balances the emotions of adventure while informing buyers about product innovations ??Defines success metrics across a vast brand portfolio ??Plans to keep up with Winnebago’s ongoing growth plans Watch the whole episode here: https://lnkd.in/ez_j8zRs

The White House is tackling bad CX with the "Time Is Money" initiative, aiming to end long hold times, tricky cancellations, and ineffective chatbots. But can stricter rules truly fix our CX woes, or will companies find new ways around? Dive into the details with CMSWire Editor Michelle Hawley. https://lnkd.in/etUvy4QQ Dave Seybold of TTEC Digital #CX #CustomerExperience

Mastering customer experience (CX) requires a major shift. From culture and tech integration to customer-focused leadership, Contributor Payam Navi outlines the organizational changes needed to elevate CX management and create seamless journeys. https://lnkd.in/eVNmJfPp #CXManagement #CustomerExperience

Get your DX tech stack ready for 2025. CMSWire Contributor Luis Fernandez shares how to stay ahead with strategic planning, embracing AI, and adopting an API-first mindset. Focus on tech that drives value, cut the clutter, and empower your team with low-code/no-code tools. https://lnkd.in/e65mMYb8 VML | #DigitalExperience #TechTrends

Take your customer loyalty game to the next level with tips from Taylor Swift’s Eras Tour. Quality, knowing your audience, and personal touches are key takeaways. CMSWire Contributor Greg Rodarte shares how to master these Swiftie-approved strategies to build lasting connections with your customers. https://lnkd.in/eGJjhGXf Marlin Hawk | #CustomerExperience

The IRS is transforming taxpayer experience with the new "Taxpayer 360" platform, aiming to cut wait times and provide personalized support. Years of underinvestment led to chaos, but new funding and tech upgrades are set to revolutionize service. Read more from Myles Suer: https://lnkd.in/e4f4jj-i #Taxpayer360

Most organizations have their Customer Experience departments completely separate from Sales. But think about it: If a seamless CX is evident before you’re a customer, wouldn’t you be more likely to become one?? On today's episode of The Digital Experience ??, we explore this philosophy with Phil Burrows, MBA, the Head of Digital Sales and Experience at Verizon. Tune in to learn: ?? How Verizon challenges traditional silos and blends the Sales and CX operation ?? The importance of AI and machine learning to this practice ?? Its unique approach to removing friction and maintaining consistency You don’t want to miss this insightful peek into the high-stakes game Verizon is playing–and winning–here. https://lnkd.in/dQ6H2zz5