CMOScout

#MindfulMonday When Change Comes, Will You Be Ready? As a hurricane bears down on the Gulf Coast, it's striking how quickly the status quo can shift. In marketing, as in life, change is the only constant. The first pillar of CMOScout's marketing philosophy is that the status quo is never good enough. Why? Because complacency is a silent killer of innovation and growth. When a storm comes in business, will you hunker down or adapt and thrive? The companies that question the way it's always been done are the ones that weather any storm and stay on top. This might mean reassessing your target audience, experimenting with new channels, or completely overhauling your messaging. What worked yesterday might not work tomorrow. Are you challenging the status quo in your marketing strategy? #FractionalCMO #StormproofMarketing #BeyondStatusQuo

#MindfulMonday: The Rise of the Fractional CMO Are you noticing a surge in the hiring of and interest in fractional CMOs? It's proof it isn’t just hype. Companies are loving the ability to get high-level strategy without the full-time price tag. Plus, they benefit from gaining experienced leadership exactly when and where it's needed most. Explored this in-depth recently. Read more: https://lnkd.in/gGbKVsBt #FractionalCMO?

Mindful Monday: The Power of Appreciation in Leadership This week's Mindful Monday reflection comes from a recent experience shared by Bonni Kaplan DeWoskin, CMOScout's founder and CMO. Last week, Bonni posted about receiving appreciation from a client CEO. The response was heartwarming, reinforcing a crucial lesson in leadership and motivation. The feeling of being valued is euphoric. Expressing genuine appreciation costs nothing, yet its impact is immeasurable. Leaders' words have the power to inspire, motivate, and elevate those around them. Unfortunately, the opposite is also true. In today's busy world, it's easy to overlook the importance of celebrating wins, no matter how small. A simple "thank you" or "great job" can fuel passion and drive. CMOScout encourages leaders to take a moment this week to appreciate those around them. Your words matter more than you might think. #MindfulMonday #FractionalCMO #Leadership #Appreciation #CelebrateSuccess

Mindful Monday: You aren't a client. It may be Tuesday, but CMOScout took the day off yesterday (hopefully you did too if you could), so it's Mindful Monday today. Last week, a simple email made CMOscout's Founder and CMO, Bonni Kaplan DeWoskin, pause and reflect. She caught herself referring to the companies CMOscout serves as "clients." It didn't sit right. Here's why: Consultants have clients. Fractional CMOs have partners. The distinction is subtle but profound. Not semantics - it's a fundamental shift in mindset and approach: - Partners are embedded; clients are external. - Partners share goals; clients receive advice. - Partners celebrate wins together; clients evaluate deliverables. This realization reinforced why Bonni is passionate about fractional CMO work. It's about being an integral team member, committed to shared success. To the CEOs and other leaders reading this: Are the folks working for you true partners, embedded in your team and working for your goals? If not, consider going fractional. You aren't just another client. Fractional CMOs serve as part of your team. #FractionalCMO #Leadership #Partnerships #MindfulMonday

Resilience. Diversification. Balance. In the startup world, there's always a tightrope walk between immediate results and long-term impact. Every dollar needs to count, fast. Today's Mindful Monday focus: The power of multi-channel marketing. Less than 90 days into a new approach for a client, results show more new deals entering the pipeline PLUS previously stalled accounts re-engaging. Each win ties back to diverse campaign efforts. Key insights: - Quick wins matter, but patience builds pipelines - Diverse touchpoints create resilience - Today's "underperforming" campaign might be tomorrow's catalyst Advice for others in this startup pressure cooker: sustainable growth is about resilience, diversification, and balance. Spread the wealth, maintain consistency, practice patience. When done right, the magic happens. #MindfulMonday #FractionalCMO #StartupGrowth #MarketingStrategy #HealthtechLeadership

Another Monday, another mind-blowing value proposition session in the books! Value proposition canvas exercises are truly amazing and worth the time. Last week, Bonni Kaplan DeWoskin had the privilege of walking another innovative healthtech through it. It was electrifying! We often think we know our business inside and out. But let's face it, it's super easy to get caught up in our own thinking. That's the beauty of this exercise, which is really about radical empathy. We shed our preconceptions and stepped into our target audience's shoes. The results? Pure magic! Everyone emerged energized, with fresh perspectives and insights that you just can't get from a regular strategy meeting. It's amazing what happens when you give yourself permission to see things differently. So here's your Mindful Monday challenge: Take a moment today to objectively and honestly view your product or service as if you were your ideal customer. What do you see? What truly matters to them? You might be surprised by what you discover. Remember, in a world of noise, true differentiation comes from deep understanding. And that understanding starts with empathy. Let's make this week count!

This week's Mindful Monday reflects on energy. Energy is contagious. When leaders bring enthusiasm and positivity to their roles, it can transform entire organizations. - It reignites team passion and innovation - It shifts culture towards optimism and possibility - It enhances customer interactions, organically fueling growth Recently, CMOScout witnessed this profound impact of injecting fresh enthusiasm into a company's marketing and sales efforts first-hand. The result? A 300% increase in pipeline growth in less than 60 days. This proves yet again that our energy as leaders sets the tone for entire organizations. Have your own stories to share? Would love to hear them. #MindfulMonday #EnergizedLeadership #OrganizationalCulture #MarketingImpact #FractionalCMO

Mindful Monday: The Cost of Bait-and-Switch Marketing Integrity is everything in marketing. A recent experience highlighted a classic bait-and-switch from a local car dealership. Their personalized offer reached, resonated, and motivated immediate action - the marketing trifecta! However, at the dealership, the "offer" vanished, replaced by high-pressure tactics. This approach may drive short-term traffic, but it erodes brand trust and customer loyalty. Key points for marketers to ALWAYS consider: - What is the true measure of campaign success? Is traffic enough? - What are the ripple effects of disappointed prospects and customers? - What internal processes are in place to prevent misleading messaging from reaching the market? - How can marketing integrity be ensured? In today's technological age, one deceptive campaign can undo years of brand building. It's crucial - and possible - to create marketing that's compelling AND truthful. Have you encountered similar experiences? How do you balance attractive offers with deliverable promises? #MindfulMonday #MarketingEthics #BrandIntegrity #CustomerTrust #FractionalCMO

Check this out! Bonni Kaplan DeWoskin was honored to have been a guest on Adam Turinas' show. If you’re passionate about healthcare and interested in exploring the unique challenges and opportunities in B2B2C, watch or listen on Spotify. There’s so much potential for innovation and growth in this space. It's fun to be a part of the journey. The status quo is never enough. It’s inspiring to have these discussions and work with amazing people who are pushing boundaries and collaborating to drive meaningful change.

Mindful Monday: Unexpected recognition and the ripple effects of our work Bonni Kaplan DeWoskin, CMOScout's founder, was recently honored as a listee in Marquis Who's Who. The selection considers factors like noteworthy accomplishments and prominence in one's field - a humbling reminder that daily efforts can have far-reaching impacts not always immediately visible. This recognition comes as a surprise, with the nominator unknown. Bonni only works for companies and missions she believes in. While recognition isn't the goal, it's certainly appreciated when it comes. Has your organization or a team member received any recent recognition? Share your proud moments! #MindfulMonday #ProfessionalGrowth #Impact #CommunityContribution #FractionalCMO