CMO Room

Justin, Brad, and I are back with Mark Cuban on Shark Tank this Friday for a really BIG update! BeatBox Shark Tank ABC

What an incredible time at our first-ever?CMO Room #SXSW #Brand #Brunch?in Austin! All thanks to YOU! Whether you stopped by before a session, came straight from the airport, or made room for us in your busy SXSW activation schedule, your presence made this event so special. It was amazing to connect with so many talented folks from awesome #brands and #agencies— not just from Austin, but from all over the world. The conversations, the laughs, and the real friendships that started over brunch reminded us why this community is so unique. We didn’t just network—we made real connections (and maybe even a few inside jokes along the way). Thank you for showing up, sharing your ideas, and bringing your energy. This was our first time in Austin, and you made it one to remember. Here’s to more connections, more ideas, and more good times ahead. And a big thank you to Andy Cotten and AdMedia for making this all possible! Until next time! ?? #CMORoom #SXSW2025 #BrandBrunch #MarketingCommunity #Gratitude #Austin

SXSW 2025 Activation Highlights This year’s #SXSW brings the world to #Austin, showcasing #innovation, #culture, and #creativity. From?Casa S?o Paolo?(#Brazil) highlighting business and innovation to?Redbreast Irish Whiskey?celebrating centuries of craftsmanship, the festival bridges #tradition and the #future. SeedAI House?explores the transformative potential of #AI, bringing together #leaders to shape what’s next. Meanwhile, #Texas pride shines at?Whataburger’s #WMOA Gallery, where #art meets iconic #brand storytelling. Don’t miss?UK/BME House?for #networking,?Costa Rica House?for pure energy, or?Australia House,?German Haus, and?Ireland House?for #global insights. #SXSW2025 #Innovation #Culture

#SXSW 2025 is just around the corner, and we’ve got your guide to the must-see #activations – Part 1! From immersive #brand experiences to cutting-edge #innovation, SXSW 2025 is shaping up to be one of the most exciting festivals yet. For #marketers and #advertisers, it’s the ultimate opportunity to explore the future of storytelling, technology, and brand-building. And join us for the?CMO Room Brand Brunch at Moonshine?on Monday! It’s the perfect way to connect with fellow marketers, share insights, and kick off your SXSW experience in style. Stay tuned for Part 2 of our guide, and make SXSW 2025 the most unforgettable year yet! Vox Media Podcast Stage presented by Smartsheet JBL Professional’s Austin-inspired corner store experience Rivian’s Electric Roadhouse IBM’s AI-powered future of business MIONETTO S.P.A.’s Italian Orange Soul DUBAI FUTURE FOUNDATION’s Museum of the Future Paramount+’s The Lodge Billboard’s The Stage at SXSW #Tennessee #House’s hub for startups and innovation Epidemic Sound’s world-class music and sound tools #SXSW2025 #BrandMarketing #Innovation #CMORoom #MarketingTrends #FutureOfMedia #AI #Creativity #SXSW #advertising #media #digital

#RIPDuo ?? ??? With #Duo's apparent demise following #KendrickLamar's Super Bowl #HalftimeShow jab at #Drake's OVO owl, the avian world is taking quite a hit in #PopCulture this week.? Duolingo declared Duo "dead," and the announcement sparked a #Viral reaction, with fans and #Brands alike stunned and confused.? The beloved, brazen bird, orchestrated by Zaria Parvez, Duolingo's Senior Global Social Media Manager, showcases the company's #Mastery of a social-first #Strategy. Duolingo's unhinged #Owl has sparked conversations and user-generated content across platforms and continents.? Now, the mystery surrounding Duo's fate has gripped #Audiences #Globally, leaving everyone wondering: what's next for the delightfully diabolical Duo?? Join us at the #CMORoom Brunch during #SXSW2025 to discuss the latest in #MarketingTrends, #BrandEngagement, and #DigitalMarketing.? #SocialMediaMarketing #ViralMarketing #Advertising #MarketingStrategy #BrandStrategy #ContentMarketing #TikTokMarketing #AdTech #MediaBuying #ProgrammaticAdvertising #OTTAdvertising #MarketingLeadership #CMOInsights #BrandBuilding #MarketingInnovation #AdvertisingExecutives #AustinEvents #SXSWBrunch #NetworkingEvent #MarketingCommunity??

#RIPDuo ?? ???? With #Duo's apparent demise following #KendrickLamar's Super Bowl #HalftimeShow jab at #Drake's OVO owl, the avian world is taking quite a hit in #PopCulture this week.? Duolingo declared Duo "dead," and the announcement sparked a #Viral reaction, with fans and #Brands alike stunned and confused.? The beloved, brazen bird, orchestrated by Zaria Parvez, Duolingo's Senior Global Social Media Manager, showcases the company's #Mastery of a social-first #Strategy. Duolingo's unhinged #Owl has sparked conversations and user-generated content across platforms and continents.? Now, the mystery surrounding Duo's fate has gripped #Audiences #Globally, leaving everyone wondering: what's next for the delightfully diabolical Duo?? Join me at the CMO Room Brand Brunch during #SXSW2025 to discuss the latest in #MarketingTrends, #BrandEngagement, and #DigitalMarketing.? #SocialMediaMarketing #ViralMarketing #Advertising #MarketingStrategy #BrandStrategy #ContentMarketing #TikTokMarketing #AdTech #MediaBuying #ProgrammaticAdvertising #OTTAdvertising #MarketingLeadership #CMOInsights #BrandBuilding #MarketingInnovation #AdvertisingExecutives #AustinEvents #SXSWBrunch #NetworkingEvent #MarketingCommunity??

The OLIPOP PBC marketing team should be truly ashamed of themselves. This is disgusting behavior. If you haven't seen it, their competitor poppi sent out custom vending machines as an influencer marketing play. Pretty standard stuff, tbh. Interestingly, though, there's been a ton of backlash, mainly suggesting Poppi shouldn't have used influencers, but instead given Poppi machines to fans or everyday workers. There are manyyy viral TikToks right now ripping Poppi to shreds over it (all of which seem silly to me, but hey, the people have spoken). Here's the thing: OLIPOP PBC is quite literally spreading misinformation about Poppi across TikTok comments. They’re dropping totally false accusations into TikTok comments to disparage their competitor. The worst: "also for the record, those machines cost $25k each, lol" That's straight up not true. A custom vending machine doesn't cost more than a damn car. And even if, there's no way Olipop could know that, and it's absolutelyyyy libel that they'd intentionally try to defame a competitor by publicly making a false statement about how Poppi spends their money. (I really don't want to be the cops constantly on my LinkedIn, but good god, this is grotesque and I refuse to let our industry champion what's both ethically wrong and totally illegal behavior because ~we want smoke~). Pouring a little salt in the wound when competitors are down? Sure! Go for it. It's not my cup of tea, and not a strategy I'd ever advise to any of my clients (the potential for backlash is too great). But to make up facts to disparage your competitor? To quite literally spread lies, for the sole intention of hurting your competitor? That's just a straight up false accusation made by a community manager. That's wayyyy too far, and it's veryyyy not legal, and it's doing tonsss of publicity damage to their competitors, when it's not true and has been confirmed not true by Poppi. I need our industry to stop loving controversy so much that we encourage awful behavior.

?? The Cola Wars are BACK PepsiCo’s social-first strategy is rewriting the beverage playbook in 2025: hijacking TikTok trends, launching Metaverse nightclubs, and partnering with Gen Z icons like Olivia Rodrigo. This latest deep dive breaks down how Pepsi’s #cultural velocity, meme-jacking agility, and #UGC-driven #campaigns are stealing the spotlight. Want to debate the future of #marketing over mimosas? ?? Join CMO Room for an exclusive Brunch during #SXSW. We’ll dissect these strategies, share 2025 forecasts, and swap insights on turning cultural chaos into #brand wins. RSVP now—seats are limited, and the fizz won’t last! #pepsi #cocacola #superbowl #social #content #genz #ColaWars #CMORoom #SXSW2025

Kraft Heinz just dropped the hottest collab of 2025 with DJ #Mustard, ahead of the Super Bowl, proving that great marketing is all about perfect timing and authentic partnerships. From #Kendrick's viral "MUSTAAAARD!" moment to a full-fledged #product #launch, this #campaign is a masterclass in understanding your #audience and the pulse of pop #culture. Want to dive deeper into how top #brands are leveraging cultural moments? Join us at the CMO Room #SXSW #Brunch on March 10th. RSVP and please pass the #Mustard! #HeinzxMustard #CMORoom #SXSW2025"

?? MUSTAAAAAARD!!!!?? Last night Kendrick Lamar and his award-winning producer MUSTARD took home 5 Grammy's - including Song of the Year and Record of the Year. As that was happening, we dropped our new teaser on the Grammy's announcing that HEINZ has officially teamed up with MUSTARD to create a new limited edition mustard - HEINZ’s first-ever co-created new sauce in the U.S.! After months of fan demand and social banter, this collaboration is shaping up to be one of this summer’s most anticipated remixes! Check out the teaser below (and make sure to play with ??SOUND ON! ??) And we are just getting started...as there is lots more surprises in store for how we will take this epic partnership to the next level! ?? ?? Huge congrats to the team that pulled this partnership together in record time, working seamlessly with MUSTARD and his team to create impactful work that we will only continue to build upon!?Big thanks to our team at Kraft Heinz led by Kaitlin Roe, Jamie Mack, Keenan White, Angie Madigan, Danielle Spikener, Dominique Lyric Robinson, Jenna Thornton, Alexandra Lieberman, Kaitlyn Murphy, Molly Kelsey, Nick Jezarian, Joomi Lee, Rich Misutka, Kyra Selner, Sarah Arlotto, Grace Gallic, Todd Grauel JD, MBA, Dalton Ulm, Jonathon P., Youssef Elayyadi, Tom Evans, Simon Au, Kathleen Bokar, Julie Benevides, Karin C., Kristi DePaul, Dylan Thompson, Daniel Szczepanek, Bayly Shelley, Camille Suknovich, Nina Patel and our incredible agency partners at Cashmere, Carat USA, Mayflower Entertainment, The Kitchen North America, Zeno Group, and more. And an extra special thanks to Ryan Ford and the one and only Meko Yohannes - excited for where we can take this partnership! ? Click here to learn more about our HEINZ partnership with MUSTARD and sign up for updates: MustardXMustard.com To see some of the media coverage and learn even more about this partnership, see links in comments below ?? #Marketing #Culture #Creativity #Music #Grammys #Mustaaaaaard