CMO Room

#Chicago CMO Room Soirée: Prelude to Shoptalk Request your invitation to join us immediately following the AMA Chicago #CMO Forum and meet industry peers before Shoptalk kicks off. Event Details: Date: Tuesday, October 15 Time: 8:00 PM Location: LuLu's Speakeasy, Chicago Interested senior #brand-side #marketing and #advertising executives are encouraged to request an invitation promptly, as space is limited. See you in Chicago! #Marketing #Advertising #Retail #Networking #CMOs #PaidMedia #Digital #Shoptalk #AMA #CMOForum #CMORoom

?? AdFest 2024's third fireside chat, "Time to Shine Retail and E-commerce," features moderator?Emma Quist and speakers Jennifer Peters, Brett Geeser, Anthony So, and Mitchell Cross! Learn more about AdFest @ www.islandadfest.com and follow our socials for updates! #AdFest #AdFest2024 #AdMedia #AdvertiserSummit #AdvertiserEvent #MarketerSummit #MarketerEvent #SpeakingEngagement #SpeakingOpportunity

Everyone loved the Nike CEO's career trajectory post but the one I (still) love more is Sarah Thomas's who went from Social Media Manager to CMO. And I predict this will start to (or should) happen more and more as the majority of paid media dollars shift to paid social, influencer marketing grows to be a $36B industry in 2024, affiliate marketing takes over digital commerce, and more and more brands realize that social media is marketing and marketing is social media. This isn't for every company and every company shouldn't follow this process but if your brand is relying heavily on social to drive its future relevancy, there's not a better senior-level candidate on marketing teams to steward this.

Inclusion at concerts is more important than ever. Artists like Coldplay are leading the way with innovations like SubPac vests, sensory refuge stations, and touch tours, ensuring fans who are deaf, hard-of-hearing, blind, or low vision can fully enjoy live shows. Discover how thoughtful brand partnerships can break down barriers and enhance inclusivity at events. https://bit.ly/471KQ4x #InclusiveExperiences #ConcertsForEveryone

2024 Political #Ad #Spend to Hit $16 Billion As we approach the 2024 election, #political ad spend will reach a staggering $15.9 billion, with $5.6 billion allocated to #digital #media. This unprecedented surge will significantly disrupt the #advertising landscape, particularly in the crucial weeks leading up to the election. With #CPMs expected to rise 20-45% and inventory scarcity looming, #brands must adapt swiftly. Key #strategies include diversifying media mix, exploring political-ad-free platforms, implementing full-funnel approaches, and elevating creative to cut through the noise. How is your brand preparing to navigate this challenging yet opportunity-rich environment? Share your insights and let's learn from each other. #advertising #marketing #adspend #ad #media #mediabuying #digitalstrategy #digital #social #tiktok #harris #trump #Election2024 #DigitalAdvertising #CMOStrategy?

?? AdFest 2024 welcomes its newest speaker, Anthony So the SVP, Head of Search Marketing at Starcom! Anthony is a Digital Marketing Executive with 20+ years of experience specializing in Performance Media. In the course of his career, he has formulated global search strategies for fortune 500 clients and was responsible for managing annual media billings exceeding $100MM. His experience spans across many verticals including Auto, Telecom, Travel, Retail, QSR, Pharma, Finance, and CPG. In his current role, Anthony serves as the Senior Vice President, Head of Search Marketing at Starcom. He leads a team of 40+ Paid Search & SEO Practitioners across 4 offices in the US. About AdFest 2024 ??Dorado Beach, Ritz-Carlton , PR ?? October 6 - 9, 2024 Interested in speaking at AdFest 2024? https://lnkd.in/eTikMKcD Request your invitation to this immersive experience for executive marketers: https://lnkd.in/ek_8nU3c #AdFest #AdFest2024 #AdMedia #AdvertiserSummit #AdvertiserEvent #MarketerSummit #MarketerEvent #SpeakingEngagement #SpeakingOpportunity

Michaels Stores Becomes Official Partner of the Dallas Cowboys The #Michaels Companies has signed a three-year deal to serve as a one-stop game day shop for "America’s Team." As part of its national partnership with the National Football League (NFL), the specialty arts and crafts #retailer (headquartered in the Dallas-Fort Worth) is selling supplies for customers to create Cowboys-themed party items, treats, crafts and #home #décor products, as well as custom framing services for jerseys. Special offerings of the #partnership include: "Fan Art Friday": Starting Friday, Aug. 30, customers can submit photos online of their Dallas Cowboys #fan art for the chance to be featured on the Dallas Cowboys official #social #media channels throughout the season. #MakerPlace x Market at the Star:?On Saturday, Sept. 28, local sellers from?MakerPlace by Michaels, the retailer’s new #online #marketplace for handmade goods,?will participate in the Cowboys’ bi-annual flea market event?at The Star in Frisco. “Football fans have always been inherently creative in how they express their team spirit, and we’re thrilled to join forces with our home team in Dallas to help fuel the joy of that creativity for Cowboys Nation,” said?Mandy Rassi,?SVP and Chief Marketing Officer at Michaels. “The Dallas Cowboys truly value the passion and creativity of their fans, and we’re excited to support them by offering everything they need to elevate their game day experience—this season and beyond.”

UGG? is turning up the heat this Autumn/Winter 2024 with their vibrant "Feels Like UGG" #campaign, a celebration of #diversity, #innovation, and self-expression. Set against the dynamic backdrop of Seoul, this campaign features a star-studded cast including HANNI, Alex Consani, and Young Mazino, each embodying the brand's ethos of confidence and creativity. #Innovation Meets #Diversity The "Feels Like UGG" campaign is a testament to UGG's commitment to #inclusivity and innovation. By bringing together a diverse group of creatives, the campaign highlights how individual #expression can inspire and connect communities worldwide. This initiative not only showcases UGG's iconic products but also celebrates the unique #stories and talents of its cast members, from Alex Consani's trailblazing modeling career to Young Mazino's breakout role in Netflix's "BEEF." Check out UGG's journey of #creativity and connection, and see how the "Feels Like UGG" campaign is setting a new standard for #brand #engagement and community building. #FeelsLikeUGG #UGGSeason #AutumnWinter2024

As the back-to-school shopping season kicks off, EDO's latest report reveals the power players in Department Store #advertising on #Convergent #TV. Key Highlights: --Top Performers: Walmart, Target, and Old Navy are the most effective advertisers, with Walmart's ads driving 144% more #consumer #engagement than the category average. --Engagement Hotspots: Nebraska, Utah, and Ohio lead in viewer engagement, while Wyoming, New Mexico, and North Dakota show room for growth. --Demographic Insights: #Women aged 55-64 and #Men aged 18-24 are most responsive to these #ads. In a world where #streaming reigns supreme, understanding where and how your ads resonate is crucial. EDO's insights empower #advertisers to fine-tune their #strategies for maximum ROI. Dive into the highlights of the #report to elevate your Convergent TV ad #campaigns and connect with consumers when it matters most. #Advertising #MarketingInsights #ConvergentTV #BackToSchool #CMORoom #insights #Ads #Campaigns

Mars Inc., the beloved maker of M&M's and Snickers, is in advanced talks to acquire Kellanova, the powerhouse behind Cheez-It and Pringles, in a potential $27 billion deal. This could be one of the largest transactions in the #packaged #food sector, signaling a seismic shift in the industry landscape. In this article, we cover: --What does Mars' potential #acquisition of Kellanova mean for both companies? --How could this deal impact the broader #snack industry? --What are the potential #regulatory challenges and industry-wide implications? As Shaziah Singh, Counsel at Nixon Peabody LLP, aptly puts it, "This acquisition would not only bolster Mars' portfolio but also signal a #rebound in M&A activity within the #food and #beverage sector." Stay tuned as we watch this potential game-changer unfold! #Mars #Kellanova #MergersAndAcquisitions #FoodIndustry #SnackIndustry #BusinessNews #MarketTrends