CMO2Go,Inc.

A marketing blueprint gives your law firm direction—but who’s actually implementing the plan? We’ve seen firms take three different approaches after strategic planning: ?? DIY – Your in-house team has the skills and bandwidth to execute the plan independently. ?? Extra Hands – You need some additional support to get key marketing projects over the finish line. ?? Custom Build – Larger-scale projects like a rebrand or website refresh require strategic oversight and specialized expertise. Not sure where your firm falls? Let’s chat and figure out the best path forward. Book a call today: ?? https://lnkd.in/egbh9g4u #LegalMarketing #LawFirmGrowth #MarketingSupport? #MarketingBlueprint

If there’s ONE thing I’ve learned from years in law firm marketing, it’s this: ? You only need ONE side of ONE piece of paper to map out your firm’s marketing plan. Yes, really. Keep it simple, and you’re far more likely to take action on your marketing goals. At CMO2Go, we believe in a pragmatic, no-fluff approach—because when you have a clear ONE-page blueprint, you’ll know exactly what support you need (or if your team can run with it). ?? Want to see just how easy it can be? Download our FREE marketing blueprint here: ?? https://lnkd.in/eYhyqTXW #LawFirmMarketing #LegalMarketing #MarketingStrategy?

Strong law firm marketing isn’t just about execution—it’s about strategy, growth, and mentorship. One law firm sought our help to refresh their website and streamline content creation. But they gained so much more. By expanding the capacity of their one-person marketing team, we didn’t just complete tasks—we became their strategic partner, offering guidance, leadership, and mentorship that helped their marketing manager grow and succeed. At CMO2Go, we believe in strengthening teams from the inside out. We don’t just do the work—we help you build the skills, strategy, and confidence to take your marketing to the next level. #LawFirmMarketing #FractionalCMO #MarketingLeadership #ProfessionalGrowth #MentorshipMatters #LegalMarketing

There’s a big difference between a client who needs your services and one who values them. I was reminded of this recently when I connected with a law firm that, at first, didn’t seem like the right fit. But after an insightful conversation, it became clear that they not only needed our content marketing expertise but also understood the power of investing in their visibility. That’s the kind of collaboration that leads to long-term success—when both parties recognize and appreciate the value being exchanged. Have you worked with a client who genuinely valued what you do? How did it impact your work? #ValueYourWork #BusinessSuccess #MarketingStrategy #ClientPartnerships #LawFirmMarketing

A mid-sized law firm had big dreams—expanding beyond their local market and elevating their brand to match their high level of service. But rebranding isn’t just about a new logo or website. It’s about strategy, positioning, and execution. That’s where we came in. Our team: ?? Conducted competitive market analyses ?? Built ideal client profiles & psychographics ?? Developed compelling messaging for the firm & practice areas ?? Defined their brand voice & visual identity ?? Provided website UX/UI recommendations & content By the end of our work together, they had everything they needed to launch a rebrand that reflected their firm’s vision for the future. ?? CMO2Go doesn’t just create strategy—we execute it. Need an extra set of expert hands? Let’s talk: https://lnkd.in/egbh9g4u #LawFirmBranding #MarketingStrategy #LawFirmGrowth #LegalMarketing #RebrandingSuccess

A mid-sized law firm recently reached out in a panic. They had an urgent RFP from a key client—one they couldn't afford to lose. Instead of rushing through it internally, they called us. Our RFP whisperer jumped into action, leveraging 30 years of Am Law 50 experience to: ? Research the company & decision-makers ? Pinpoint key client priorities ? Gather relevant matter data ? Craft a compelling, strategic response The result? A winning submission and a place on the client’s panel. Too often, mid-sized firms tackle RFPs with overextended in-house teams who lack the bandwidth or specialized expertise. The difference? This firm asked for help. Need an expert in your corner? CMO2Go delivers instant marketing with lasting results. ?? Let’s talk: https://lnkd.in/egbh9g4u #LawFirmMarketing #RFPWinningStrategies #LegalBusinessDevelopment #MarketingOnDemand

If you’re a law firm looking to hire a CMO or other senior team members this year, get ready to wait. A CMO search can take as little as three months or up to a year when you take all of these factors into account: ? Vetting timeframes ? Scheduling multiple office visits ? Waiting for them to give up to 30 days’ notice to their former employer And, if your firm needs their new CMO to have a specific skill set, like business development experience in specific practices or sectors, just add more time. But don’t hurry the process - it’s important to thoroughly vet your candidates and ensure a good mutual fit. You know it’s going to take time to find a new CMO or other senior marketing team members. So, how will you bridge the gap while you wait? Those big marketing projects aren’t going to complete themselves - and a junior team of marketers tasked with senior level work isn’t going to cut it when your partners have exacting standards. Our veteran team of legal marketers can come in and bridge the gap until you find the perfect candidate. And, once they’ve joined your firm, we can stay on to train the new person for as long as you need. ?? For more insights on legal marketing recruiting in 2025, read the rest of our latest blog post below - https://lnkd.in/eBVJ2amt -------- At CMO2Go, we speak fluent lawyer. We are veteran professional legal marketers who can step into your firm’s senior-level roles and handle the work for as long as you need, then step aside once you find the key marketing talent you’ve been seeking. Schedule a call with Erika to learn more about how we can bridge the gap at your firm.

Since the pandemic, law firm marketing recruiting has been on a rollercoaster ride with even more activity and movement than usual. Law firms have increasingly turned to executive recruiters to hire the marketing talent they need in order to differentiate themselves from the competition. CMO2Go founder Erika Steinberg recently spoke with three leaders in the executive recruiting field to hear their insights and predictions for 2025, and here’s what they had to say as we start this year. Eva Wisnik of Wisnik Career Enterprises noted that about a third of law firm marketers who responded to her 2024 survey changed jobs twice in the last two years. But now, recruiters are hoping that 2025 will be a robust hiring year as long as the economy doesn't go south. And about 90% of her survey respondents reported that they expect to still be in legal marketing two years from now, which is good news for firms worried that talent will be scarce. Jason Caramanico, Senior Managing Director of Celeritas Recruiting, wants the Fed to lower interest rates so the economy will get a boost, which may lead to increased M&A activity. “The countercyclical practices, such as litigation and bankruptcy, did well in 2024, but everyone seems to be looking for the transactional side to pick up so firms can relax a bit more.” Hadleigh Henderson Katz, Director of Executive Search at Calibrate, predicts that the trend of professional services candidates moving into legal services will continue. She also predicts more movement at the C-level, “influenced by broader industry trends, firm strategy and market shifts. Firms may be undergoing digital transformations or broader strategic shifts that require new leadership with different skills. As the legal sector continues to become more competitive, there is a greater need for senior leaders who can drive marketing initiatives that not only attract clients and drive revenue but elevate the firm’s brand and visibility.” ?? Read the rest of the blog post below and tell us - which of these predictions ring true for you right now? https://lnkd.in/eBVJ2amt -------- At CMO2Go, we speak fluent lawyer. We are veteran professional legal marketers who can step into your firm’s senior-level roles and handle the work for as long as you need, then step aside once you find the key marketing talent you’ve been seeking. Schedule a call with Erika to learn more about how we can bridge the gap at your firm.

In 2024, we intentionally decided to share our law firm marketing knowledge as widely as possible so we could be of service to law firms before they decided to work with us. And as a result of this strategy, we grew! We expanded geographically, adding law firm clients in Florida, Louisiana, Ohio and Oregon to our roster due to the “marketing snowball effect.” Referral partners sent us potential clients, who read our content to ensure we understood their problems and needs and made the choice to work with us. As we expanded geographically, we added Elizabeth Kennedy to our team of veteran legal marketers. Elizabeth is an RFP whisperer who’s been driving business development initiatives and revenue growth in Am Law 50 firms for over three decades, and we’re very fortunate to have her as part of our team. Our founder Erika Steinberg published articles in New York Law Journal and ABA Law Practice Today and was quoted in additional pieces in The American Lawyer. Subjects included how midsize law firms can benefit from big law marketing expertise by working with fractional executives, the state of women’s business development initiatives in law firms, what it takes to move into legal marketing from another sector, and law firms’ cautious but growing relationship with TikTok. We started a blog and regularly contributed towards it, adding a total of 36 blog posts over the course of the year. Erika guested on some new podcasts, creating video content about the marketing snowball effect, the COPE (Create Once, Publish Everywhere) method of content creation, what it takes to handle the exacting needs of law firm partners, and how lawyers are giving back to their communities. 2024 was also a time of adjustment. We went on an extensive client listening tour to learn more about how our ideal clients and prospects hire fractional marketing support, and through those conversations gained a tremendous amount of value and insight about what we should increase our focus on in the future. As a result of that work, we’ll be upgrading our messaging and branding in 2025 to better represent the people we wish to serve. We want to thank Tracy Freedenberg, Cortney Nathanson, MBA, Elizabeth Kennedy, Alejandra Ramirez Wells and Erin Alli for contributing towards CMO2Go’s expansion and continued success. Without you, it would not have been possible. What did you learn from 2024 that you’ll bring with you into 2025?

How is it this time of year again? Did 2024 go by as quickly for you as it did for us? It’s been another year of learning and growing over here. We worked with law firms in the New York area, as usual, and also firms in Oregon, Louisiana, Ohio and Florida. We are grateful for your trust in us. Part of the CMO2Go mission is to give back, as many of you know. We have worked with some of the same organizations as in years past, and also added a new one. We have made contributions to each of them in your honor, both now and throughout the year. ? Feeding Westchester - Erika loves that this organization is right in her backyard. They do so much to reduce food insecurity and hunger.? ?St. Jude Children's Research Hospital - There is no end to the good St. Jude does for kids and their families; what a wonderful organization. ?Music Will - Too many arts programs have been cut or reduced, making their work even more valuable. Music Will brings some of that back to the classroom.? ?American Friends of NATAL - NATAL is the go-to organization for trauma treatment in Israel. They provide assistance to individuals and training to professionals, all needed even more since October 7th. ?Veteran Advocacy Project (VAP) Advocacy Project - VAP’s? mission is to provide free legal services to low-income veterans and their families, with a focus on those living with post-traumatic stress, brain injury and substance dependency. They also do a ton of work to restore honor (and life saving benefits) to veterans who were unjustly discharged. Wishing you a wonderful holiday season and year to come!