CMO Huddles

The career mistake that haunts CMOs most? Waiting until they're laid off to build their personal brand. Career transition expert?Catherine Altman Morgan?reveals the three career management mistakes even seasoned CMOs make—and they might be sabotaging your future opportunities. In this quick-hitting conversation, Catherine delivers straight talk on building your personal brand, maintaining critical relationships, and positioning yourself for success whether you're job hunting or not. From market disruptions to political shifts, CMOs are feeling the pressure. CFOs are tightening budgets, customers are hesitating, and entire industries are being forced to adapt. So, what’s a savvy marketing leader to do? Tune in ???? https://bit.ly/4c9Ixib

This week’s #WednesdayWisdom is a bit of a flashback from the CMO Super Huddle last November. Here’s what was on two of our partners minds at the end of the day: ?? PR isn't about press release spam - it's about storytelling that moves the needle ?? CMOs must constantly pivot and reinvent their approach ?? Generative AI is reshaping marketing leadership Shoutout to Curtis Sparrer of Bospar and Ryan Rieches of BrandingBusiness for their ongoing wisdom. Want to join the next one? You’re in luck, as early-bird tickets to the CMO Super Huddle 2025 are now live! ???? We’ll be convening on November 7th in Palo Alto, CA with an exclusive strategy lab on the 6th just for CMOs. If you’re interested, go to https://lnkd.in/eMpe3BUc. Hope to see you there!

Live from the Big Apple! ?? Here's what Huddlers are saying in today's #TuesdayTips on #Leadership: ?? Listen deeply and stay open-minded ?? “Don’t be a dreamer, don’t be a doer, be a dreamer who does.” ?? Come in with a ?strategic marketing playbook ?? Continue to learn, develop, & grow in your role ?? Speak the language of business, not marketing jargon ?? Build partnerships across finance, sales, and product ?? Connect your work directly to the bottom line Huge thanks to these amazing leaders who came together in person and shared their wisdom: Angela Earl, Sangeeta Prasad, Dan Lowden, Lorie Coulombe, Jon Russo, Ellie Ahmadi, Laura Breslaw, Joseph LaSala, and Celia Fleischaker! ?? Darrow AI, Slalom, BLACKBIRD.AI, Equity Shift, B2B Fusion, Human Made Machine, MMA (Marketing Management Analytics), isolved

In a perfect world, every marketing dollar would be easy to track and justify. In reality, proving impact is a constant battle. In this episode, Julie Kaplan, Michael Callahan, and Bindu Chellappan come together to explore the metrics that matter—and how to make sure they resonate in the boardroom. Key Takeaways: ?? The #1 metric that makes marketing’s impact undeniable.? ?? Marketing-influenced revenue deserves more credit (+ how to sell it) ?? Brand awareness is more measurable than you think (+ how to track it) Marketing’s value isn’t simple to prove—but the right numbers get the C-suite’s attention. Tune in to learn which ones matter most. Listen via the link in the comments.

How are today’s top B2B CMOs using positioning to sharpen differentiation, align teams, and fuel business growth? Tune into this #CMOHuddlesStudio with Sara Ramlo Larsen of Wolters Kluwer Health and Marni Puente of SAIC as we break it down with two of the best. We’ll be covering: ? The biggest mistakes companies make in positioning—and how to fix them ? Aligning sales, marketing, and CX around a unified market position ? How AI is shaping positioning and differentiation in today’s market ? Adjusting positioning when political and economic shifts disrupt the market ? Set your reminder below! ↓ #CMOHuddlesStudio #CHS #CMO #B2BMarketing

Are you making these classic ABX mistakes? Hear from Jon Russo, Founder of B2B Fusion, for this eye-opening #WednesdayWisdom on common pitfalls many fall into and what you should avoid: ? Failing to align on a cross-functional definition of ABX ? Letting sales dictate account lists? ? Skipping crucial account planning? ? Relying on "random acts of tactics" ? Missing critical persona and whitespace data that lives "in someone's head" If you like what you hear, Jon is offering all Huddlers a complimentary AMA session on how they optimize their ABX strategy. Check out cmohuddles.com to learn more!

Simple math. More marketing investment = more growth???? Don’t just take it from me, tune into today’s #TuesdayTips with John Arnold from Forrester! Did you know... ?? The average B2B enterprise spends 8% of revenue on marketing ?? Companies with 8% marketing investment see roughly 8% growth ?? Those investing 15% in marketing see nearly 15% growth? So why is it still so hard to convince CEOs and CFOs to increase budgets? ?? 70% of CMOs lack evidence that marketing drives revenue growth! It’s a vicious cycle. We’re stuck justifying spend based on short-term metrics (leads, conversions), while the real impact—brand awareness, influencing the full buying group—gets overlooked. So, what’s the move? Shift the conversation. Instead of just talking MQLs, talk about building trust, reaching key influencers, and playing the long game. If you want to dig into this more, John and I will both be at Forrester’s B2B Summit in Phoenix. ??? https://bit.ly/3EFF8el (Huddler discount available!) And if you’re a CMO looking for a crew that gets it, check out @CMO Huddles.

Every ten episodes, I turn the mic on myself to tackle the biggest challenges facing B2B CMOs. This time, it’s all about navigating uncertainty. From market disruptions to political shifts, CMOs are feeling the pressure. CFOs are tightening budgets, customers are hesitating, and entire industries are being forced to adapt. So, what’s a savvy marketing leader to do? Key Takeaways: ?? Go Micro: Control the controllables—starting with yourself. Build personal resilience and create a strong microculture within your team. ?? Lead with Empathy: Uncertainty breeds anxiety. CMOs don’t need all the answers, but they do need to listen, reassure, and check in with employees, customers, and partners. ??? Protect the Brand: The political landscape is shifting fast. Word choices on your website could impact contracts and reputation. CMOs need to guide these conversations at the C-suite level. ?? Build a Marketing Engine That’s an Asset: In a downturn, marketing is often the first to be cut—but not if it’s seen as a growth driver that increases company valuation. Listen now and keep your renegade thinking caps on—and strong! ???? https://bit.ly/41w2FGy For more, read: “The Political Tightrope: A CMO’s Guide to Navigating DEI & ESG in Polarized Times” ?? https://lnkd.in/eSByamuQ

How are today’s top B2B CMOs using positioning to sharpen differentiation, align teams, and fuel business growth? Tune into this #CMOHuddlesStudio with Sara Ramlo Larsen of Wolters Kluwer Health and Marni Puente of SAIC as we break it down with two of the best. We’ll be covering: ? The biggest mistakes companies make in positioning—and how to fix them ? Aligning sales, marketing, and CX around a unified market position ? How AI is shaping positioning and differentiation in today’s market ? Adjusting positioning when political and economic shifts disrupt the market ? Set your reminder below! ↓ #CMOHuddlesStudio #CHS #CMO #B2BMarketing