CMO Huddles

Why is it so hard to get real value out of #ABM? Dive into this #WednesdayWisdom with Scott Stedman on transforming ABM from a tactic to a powerful system: ?? Beyond Leads: Understand the entire buying committee? ?? Data-Driven Approach: Weaponize your account intelligence? ?? Creative Messaging: Make your communication truly resonate Uncover the unexpected alchemy of account-based marketing with Scott Stedman, Founder of The Imaginarium. Wondering how top CMOs are rethinking ABM? Our CMO Huddles community breaks down these strategies every day! ?? If you’re looking for insider insights, check out cmohuddles.com or reach out to [email protected] for more details.

Before we head off on Thanksgiving Break, #HuddleUp with these lessons from the CMO #SuperHuddle! The TL;DR: ??Lead Like a Business Leader, Not “Just a Marketer” ???? Focused Creativity Wins ?? PR Outreach ?? Collaboration is Key ?? Measure What Matters ?? Get into GenAI Without Getting Overwhelmed

The way you talk about marketing budgets can make or break your CFO relationship. Hear how B2B CMOs are mastering the conversation in today's #TuesdayTips: ?? Keep ROI convos focused on simple business math ?? Break down multi-touch attribution into clear value ?? Build in space for experimentation ?? Align on metrics that matter to finance ?? Bridge the gap between marketing and CFO priorities ?? Focus on business-critical outcomes Get budget-savvy with these tips from marketing leaders Heidi Bullock of Tealium, Michael Callahan of Salt Security, Charles Groome of Biz2Credit, Grant Johnson of Chief Outsiders, Greg G. of Xome, John McKinney of Cornerstone Licensing, and Lakshmi Randall of Informatica. How are you approaching budget conversations with your CFO? Drop a comment below! ??

What does it take to turn marketing into a true driver of business success? In this episode, I dive deep into this question with three expert CMOs—Shirley Macbeth of Forrester, Dan Lowden of BLACKBIRD.AI, and Ali McCarthy, Ph.D. of Amplify Your Voice Studio—who reveal how they keep marketing aligned with business objectives while pushing the boundaries of creativity and strategy. In this episode:? ?? Shirley Macbeth explains how Forrester’s “Plan on a Page” framework keeps marketing focused on top business objectives and the importance of prioritization in achieving meaningful results.? ?? Dan Lowden shares his proven “Marketing Playbook” that drives brand and revenue impact, detailing the role of compelling content in engaging target audiences and supporting sales.? ?? Ali McCarthy discusses the importance of a clear growth plan to align marketing with financial goals and maintain focus across the entire team. You’ll also learn:? ? How to prioritize effectively in a resource-constrained environment? ? Ways to foster creativity within the structure of a strategic plan? ? The role of AI in scaling personalized content and enhancing team productivity Tune in to discover actionable insights on aligning marketing with business goals and making a measurable impact on revenue. Listen via the link in the comments.

Funny picture! I got a lot from the CMO Super Huddle event a few weeks ago, including fun. Paige O'Neill and Ajay Manglani - not sure what we were discussing at that moment but, well, thank you for making me laugh ?? Once again - great effort putting it together Drew Neisser and team. ??

Look at that punim! I know I just posted our interview for The Imaginarium's State of the CMO Report, 2024 – but I also interviewed Noah Brier for a fun and hysterical look at #genai at Drew Neisser's fantastic Super Huddle, one of the most vibrant and exciting communities of #B2Bmarketing leaders. While we didn't have time to touch upon Brier's Hierarchy of Needs – we did get to some good stuff: - The importance of fingerspritzenfuhl in developing your own ability to use AI (basically how your fingers feel as you do the work). - The way this technology, Gen AI, works is counter-intuitive so you need to relearn how to build on it (hence the importance of fingersritzenfuhl) - The reality that the ability to confidently predict the impact of AI is inversely proportional to using is... aka. the more you understand the less you understand about where it's going. - The best way to get started is to take the things you do best, and use AI to make those things easier and faster. Amazing meeting some great new folks: Marni Puente Kathie Johnson Michelle Killebrew Lorie Coulombe Michelle Puleio and seeing friends like Amanda Kahlow who's doing such amazing things in AI right now, too! To read more of Noah's insights about the state of B2B marketing, check out our State of the B2B CMO Report, 2024 (link below): https://lnkd.in/g2Z9vf5y

Fresh off our #SuperHuddle, there couldn’t be a better time to explore B2B event strategy and ROI! Tune in to #CMOHuddlesStudio as we explore what winning event strategy looks like, how to define success, and how to drive meaningful engagement before, during, and after. Featuring expert Huddlers: ?? Ellina (Gurvits) Shinnick | CMO | HUB International ?? Kevin Ruane | CMO | Precisely ?? Isabelle Papoulias | Global Marketing & Operations Executive ? Set your reminder below! ↓ #CMOHuddlesStudio #CHS

What a Super Huddle! Reflecting on a great gathering one week ago, we learned, laughed & leaned in: a few of many insights and ideas from the day: ?? Drive cross-functional alignment across the entire C-Suite – be One Team ?? Gather, track, improve metrics - above all, know your numbers cold! ?? Wear the businessperson hat first, and CMO second and become CMO+ ?? Uplevel talent, recruit impact players and avoid diminishers ??Ask more questions, get more insights - and be interested, not interesting ?? Be bold, take risks, try new things, fail fast, and continually improve Liza Adams Omar Akhtar Kate Bullis Heidi Bullock Marni Carmichael Bindu Chellappan Elay Cohen Lorie Coulombe James (JD) Dillon Narine Galstian Shankar Ganapathy Anjai "AJ" Gandhi Mohit Garg Jamie Gier Adriana Gil Miner Mohan Giridharadas Matt Hogan Jason I. Kathie Johnson Michelle Killebrew Shannon Knuth Sara Ramlo Larsen Bryan Law Dan Lowden Shirley Macbeth Kathy Chin Makranyi Ajay Manglani Deepak Mehta Drew Neisser Patti Newcomer Paige O'Neill Jeff Otto Sahil Patel Chandar Pattabhiram Marni Puente David Rich Ryan Rieches Chip Rodgers Scott Stedman Danielle Talbot