CMO Confidential

?? It's Friday, so let's get smarter ?? ?? Top 5 Insights from our show with Scrunch AI CEO Chris Andrew ?? A look at how Jaguar's brand refresh almost stopped the marketing world (The Associated Press) ?? Walmart beats earnings again (MarketWatch) ?? Elon Musk's love of naming once again surfaces in the Department of Government Efficiency D.O.G.E (CNBC) ?? A look at our holiday re-run next week - our show with former Procter & Gamble CMO Jim Stengel CMO Confidential is brought to you by Props. Visit them at www.props.co Joseph Perello

There is a lot ambiguity around how the meteoric rise of #AI tools will effect the consumers response to the concept of "brand". Will it make a strong brand all the more important or will it help to devalue it because of the deluge of content that's able to be minted? Mike Linton and Scrunch AI CEO Chris Andrew discuss the topic on this week's episode of CMO Confidential Jonathan Mildenhall Marc S. Pritchard Syl Saller CBE

For the last 20 years #search strategies have been catered to the consumer. Now search strategies, while still vital need to be catered to a bot. How does one cater a search strategy to a bot? Mike and Chris Andrew, Scrunch AI CEO discuss on this week's episode of CMO Confidential Club CMO The CMO Whisperer Podcast The CMO Suite Uncensored CMO Rand Fishkin Mayfield Fund

Is it possible that 50% of organic search volume could disappear in the next 2 years because of # AI? Gartner seems to think so. Mike Linton and Chris Andrew, CEO of Scrunch AI discuss on this week's episode of CMO Confidential CMO Confidential is sponsored by Props. Visit them at www.props.co AI Search Revolution: What CMOs Need to Know #shorts #AISearch #MarketingTrends #CMOStrategy #SearchEvolution #OrganicTraffic #ConsumerBehavior #GoogleAI #SearchDisruption #DigitalMarketing #AIImpact #BusinessAdaptation #TechTransformation Mayfield Fund

When we say AI is changing the customer journey, many things come to mind. I spent 30 minutes discussing the impact with Mike Linton on his podcast CMO Confidential a few surprising themes from our episode titled, "Is Your New Best Customer an AI BOT - Welcome to the New Frontier". 1. Why customers no longer visit websites - their AI Agents/Bots are browsing on their behalf. 2. Why Bing will surpass Google in search traffic - ChatGPT uses search results from Bing to power their answers. AI Agents will soon represent the vast majority of web searches, Bing is about to become very relevant. 3. The collapse of consideration - If we outsource search, research, and purchasing to AI models, companies need to consider how they relate and connect with AI to stay in front of customers and prospects. Helping the enterprise navigate this shift is our entire focus Scrunch AI. Thank you to Mike Linton and Jeff Culliton for having me on the show. Mike's background as the ex-CMO of Farmers Insurance, Best Buy, eBay & Ancestry makes for an incredible discussion. Subscribe to CMO Confidential for incredible insights into the responsibility of a Fortune 500 CMO. https://lnkd.in/ggrSE8Ja

?? New Episode ?? "Is Your New Best Customer and AI Bot?" This week's show is a fascinating look at the tectonic shift in the search/SEO landscape being caused by AI. Joining us is Chris Andrew, CEO of Scrunch AI. Scrunch is a startup helping brands to visualize, monitor and optimize how they show up in searches across Google ChatGPT Perplexity, etc. The fracturing of search in the era of #AI has made it so that brands need to rethink how they approach the search practices that they've built over the last 20 years. It brings up an interesting point - what happens to the traditional website if the primary audience is an AI bot....... Rand Fishkin Brian Dean Matt Diggity Danny Sullivan Neil Patel Search Engine Land Barry Schwartz Craig Campbell Cyrus S. Joost de Valk Anil Agarwal Paul Roetzer Marketing AI Institute Loren Baker Vanessa Fox Aaron Wall Mayfield Fund

?? It's Friday, so let's get smarter ?? ?? Top 5 insights from our show with Stein IAS Chairman Tom Stein ?? Vogue Business article with Greg Schwartz (Lucy Maguire) ?? Einride CEO Robert Falck talks with TIME ?? Harvard Business Review takes a fascinating look at DEI under the new Presidential administration ?? Next week's show features a look at the highly volatile search landscape with Scrunch AI founder and CEO Chris Andrew Have a great Fall weekend.

Join Mike Linton for the AI For Agencies Summit

Agency leaders, Are You Having Real Talk With The C-Suite? Or Are You Being Swayed By The Easy Answer? We've all done it at some point or another, but the agency/brand relationships that last the longest are the ones where transparency is the everyday currency. Tom Stein (Chairman and Chief Brand Officer of Stein IAS) and Mike Linton dig into it on this week's episode of CMO Confidential MSQ #b2bmarketing

Are we entering the Golden Age of #B2B marketing? Tom Stein, Chairman and Chief Brand Officer for Stein IAS thinks so.....and who are we to argue? MSQ Fluent, Inc adMarketplace Madhive Ingage Lob Centerfield NextRoll Customer.io Bombora Merkle 6sense Semrush The Trade Desk