?? Holiday Replay ?? One of our favorites from this past year with former Procter & Gamble CMO, current host of The CMO Podcast and CEO of the Jim Stengel Company - Jim Stengel. We cover a gambit of high-level strategy: ?? Evolution of Marketing: From focusing solely on "awareness," the shift has been towards capturing "entertainment and attention" in today's marketing landscape. ?? Importance of Innovation and Creativity: Stengel emphasizes the continual need for innovation and creative approaches in marketing strategies to stay relevant and engaging in a competitive market. ?? Consumer-Centric Purpose: The discussion centers on the significance of aligning a brand's purpose with improving consumers' day-to-day lives, highlighting the value of addressing genuine needs and desires. ?? Role of a CMO: Stengel suggests that being a Chief Marketing Officer (CMO) is 90% about leadership and broader management rather than just marketing tactics. ?? Team Measurement and Compensation: Insights are provided into the methods for evaluating team performance and compensation structures within the marketing domain. ?? Brand Purpose vs. Cause Marketing: Stengel differentiates between the purpose of a brand and cause marketing, highlighting their distinct roles and how they contribute to the overall brand strategy. ?? Sampling Strategy Misstep: Stengel shares a scenario where the idea of sampling the entire population of a country had unexpected consequences or did not yield the intended results.
"A Top Marketer Riffs on What It Takes to be a Successful CMO" A CMO Confidential interview with Jim Stengel, the former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company. This episode is brought to you by Props. Content made easy. Jim discusses how marketing has evolved from "awareness" to "entertainment and attention," the need for constant innovation and creativity, and why your purpose should be directed at making consumer's day-to-day lives better. Key topics include why CMO is 90% Chief and 10% Marketing, team measurement and compensation, and the big differences between the purpose of the brand and cause marketing. Listen in to hear how the idea of sampling the entire population of a country went wrong.Jeff Culliton Jim Stengel Kip Knight Carilu Dietrich #cmoconfidential #cmo