CMI Media Group

In honor of March being Women's History Month, we wanted to highlight that we were named to the Most Loved Workplaces for Women list last year. This list recognizes exceptional organizations around the globe who champion initiatives that empower women. We celebrate our commitment to creating a workplace culture where women feel not only respected and valued, but can thrive and achieve a health work-life balance. https://lnkd.in/gkqRWmuS

CMI Media Group Compas Product Development team celebrated the retirement of one of the founders of the group, Diane Reale! Diane is a true company legend leaving an amazing legacy we will continue to build on to make her proud! ??

Join us in celebrating the HBA's 2025 Rising Stars and Luminaries. ?? These leaders have consistently demonstrated their commitment to the HBA’s mission to further the advancement and impact of the women in the business of healthcare. Congratulations to Carla Daily, Bristol Myers Squibb; Lynn Kubinski, Bristol Myers Squibb; Tamara McCulloch, Bristol Myers Squibb; Meera Patturajan, Bristol Myers Squibb; Alissa Sklaver, Calcium+Company; Celeste Stephany, Capsida Biotherapeutics; Dani Kramer, CMI Media Group; Jessie Sommers, Compas. The celebration continues! ?? Stay tuned today and throughout the week as we continue to highlight this year's incredible honorees. #HBAimpact ?? Rising Stars: https://lnkd.in/eXZZjtVy ?? Luminaries: https://lnkd.in/e3HkTJSr

Parte 8 - Cobertura Point of Care NOW 2025 Insights com o palestrante Jacob Harrison, da CMI Media Group/ WPP, após seu painel no evento da Point of Care Marketing Association, em Nova Iorque B?NUS: mini glossário de Point of Care?? ?? Campanha omnichannel: estratégia de marketing que integra diferentes canais (digitais e físicos) para oferecer uma experiência unificada. No Point of Care, isso pode incluir telas em clínicas, amostras grátis (sampling) e redes sociais, por exemplo. ?? Mídia programática: compra automatizada de anúncios digitais via softwares especializados. ?? ROAS: métrica que mostra o retorno sobre o investimento em publicidade.? ?? Buy-in: apoio ou aceita??o de uma ideia, de um plano ou investimento por públicos importantes. ?? Back end: parte n?o visível das opera??es de uma campanha. ?? Sampling: estratégia de distribui??o gratuita de amostras de um produto ou servi?o para consumidores, com o objetivo de gerar experimenta??o e convers?o em vendas. ???? Insights with CMI Media Group/WPP speaker Jacob Harrison after his panel at the Point of Care Marketing Association event in New York BONUS: mini Point of Care glossary?? ?? Omnichannel campaign: marketing strategy that integrates different channels (digital and physical) to offer a unified experience. At the Point of Care, this may include screens in clinics, free samples (sampling) and social networks, for example. ?? Programmatic media: automated purchase of digital ads via specialized software.? ?? ROAS: metric that shows the return on investment in advertising.? ?? Buy-in: support or acceptance of an idea, plan or investment by important audiences. ?? Back end: non-visible part of a campaign’s operations. ?? Sampling: strategy of free distribution of samples of a product or service to consumers, with the aim of generating experimentation and conversion into sales.

CMI Media Group prioritizes diverse and inclusive media because it engages audiences, helps brands reach and exceed their goals, and makes good business sense. At their Beyond Representation Day, they brought together clients with leading diverse media partners to showcase what’s possible. Calvin L Butts Jr. represented InterVid Media Solutions on a panel focused on: Is there a Health Equity Crisis? The Diagnosis and the Prescription. We appreciate?our supplier?partnership?with CMI Media.

Transform did it again, exceeded my expectations of connecting, innovating, and elevating all things people experience. From meeting other global ambassadors in real life to impactful conversations about what's next in advancing how people succeed in their businesses, I continue to be amazed at the smart people that I was able to spend the week with. Thank you to CMI Media Group for continuing to support me in innovating for our people and prioritizing development opportunities like these. If you'd like to learn more about what happens next, and join our Philadelphia Transform community for other events throughout the year, you can find more information here: https://lnkd.in/eezTCtc4 #Transform2025 ?

Thank you to all the speakers and attendees who joined us for our morning sessions at AdLab Healthcare Marketing Summit! ?? Leading Through Innovation: Healthcare Marketing Trends in 2025 + Beyond ? Moderator: Larry Dobrow (Kinara, D4 Content Group) ? Mark Pappas (CMI Media Group) ? Melissa Gordon-Ring (IPG Mediabrands Health) ? Matt McNally (Publicis Health) ? Christopher Paquette (DeepIntent) ?? Unlocking Health Intelligence: Bridging Data, AI and Real-World Outcomes ? Moderator: John Mangano (DeepIntent) ? William Veltre (Deerfield Group) ? Kate Gattuso Duffy, MBA (Pfizer) ? Michael Caruso (SSCG & Omnicom Health Group) ? Mike Bregman (Havas Media Network) ?? From Data to Action: Solving the Latency Challenge in Optimization ? Moderator: Aaron Fulmer (DeepIntent) ? Bob Whiting (IQVIA Digital) ?? Future of Endemic Publishers and Programmatic ? Moderator: Carrie Craigmyle (DeepIntent) ? Francis D'Hondt (KINESSO) ? Tom Carr (Everyday Health Group) ? Damon Basch (Veradigm?) ? Ray Rosti (Klick)

Grateful for the opportunity to join the CMI Media Group Compas Partner Spotlight Series! Our leaders are always excited to discuss the Formedics platform and how we're bringing brands into the peer-driven discussions that drive HCP engagement.

Closing out the afternoon at AdLab with our final three panels. Thanks to all for sharing your insights! ?? AI in Health Marketing: Real-World Strategies, Use Cases and Ethics ? Moderator: Anton Yazovskiy (DeepIntent) ? Oleg Korenfeld (CMI Media Group & Compas) ? Parvati Vaish (CSA Consulting) ? Alfred Whitehead (Klick) ?? State of CTV Within Pharma Advertising ? Moderator: Jeff Collins (Fox Corporation) ? Kevin Kammeyer (Gilead Sciences) ? Alice Harmon (Lundbeck) ? Erin (Monaco) Nocito (Amgen) ?? Empowered Voices: Women Driving Innovation in Healthcare Marketing ? Moderator: Lisa Kopp Johnson (DeepIntent) ? Nicole Hamlin (Butler/Till) ? Andrea Palmer (Publicis Health Media) ? Tricia Savio (EVERSANA INTOUCH)

In this new Digital Health Coalition Group episode of Disruptive Dose, DHCG’s Mark Bard interviews Josh Simon, CMI Media Group’s head of Centered, our influencer marketing specialty division on how to do influencer marketing right in healthcare.?Check out the new episode here: https://lnkd.in/edEiZfPD