CMI

?? Today, on International Women's Day, let's celebrate the strength, resilience, and achievements of women everywhere. Let's continue to fight for gender equality and empower each other to reach new heights. At CMI, we start the celebration right at home as we recognize the women in our organization who are making strides today for our future.?Follow along with us throughout Women’s History Month as we showcase the many inspiring women of CMI. #IWD #AccelerateAction #womenshistorymonth #marketingresearch

March marks a historic event: Women’s History Month, which is important because it highlights the achievement of women both past and present who have helped build and mold this country. Join us today as we celebrate one of our own here at CMI, @Alex Ornelas, Project Coordinator. #whm #womenshistorymonth #marketingresearch https://lnkd.in/dh2_fpE3

This Women's History Month, we’re shining a spotlight on our inspiring CEO, Brooke Shafer. As a thriving woman leader, Brooke has played a pivotal role in shaping our industry, breaking barriers and challenging the status quo. Today we honor this incredible woman and leader who has shaped the marketing research space. From the the challenges she’s faced, her passion for empowering women in the business world and her thoughts on balancing innovation with growth, Brooke embodies the essence of Women's History Month. Join us today as we celebrate, Brooke Shafer, CEO of CMI. #whm #womenleaders #marketingresearch https://lnkd.in/e9gTQ-pH

Women's History Month recognizes women from all backgrounds, cultures, and fields of expertise, not just the most well-known.? Today we celebrate Serap Bilis Alvarez, SVP of Information Sciences at CMI. #whm #WomensLeadership #marketingresearch https://lnkd.in/dcwHbwn9

Women’s History Month is more than just a celebration of women empowerment. It is an opportunity to recognize and express gratitude for all those who have contributed to the advancement of women in the workplace. Today we celebrate Priya Shanmugam, Developer - Information Sciences, at CMI. #whm #womenshistorymonth #marketingresearch https://lnkd.in/gSD7axaS

#DaylightSavingTime hits this weekend! Don't forget to move your clock forward for one hour before going to bed on Saturday evening. Here are some fun and surprising facts about Day Light Saving Time: 1. It’s daylight saving time, not daylight savings time. There’s a grammatical reason for keeping “saving” singular, but you can also think of it this way: What are you doing during this time? Saving daylight. Thus, daylight saving time. 2. It wasn’t implemented for farmers, either In fact, the agricultural industry lobbied against daylight saving time after it was introduced in the United States. Dairy cows expect to be milked at the same hour each day —?regardless of what the clock says. 3. The time frame used to be different In the United States, daylight saving time starts on the second Sunday of March and ends the first Sunday in November. But that wasn’t always the case. Prior to the Energy Policy Act of 2005, which went into effect in 2007, daylight saving time was observed from early April until late October. We hope you enjoy your extra sunlight for the next 6 months! #marketingresearch #funfacts

CMI's #segmentation model creation?approach is best-in-class?and iterative allowing you to: ?? Maximize your #channel performance and avoid the one-size-fits-all trap. ?? Use your customer data for targeting and maximizing the impact of your campaign by tailoring the content you show to different audiences. ?? Create a loyal audience base with relevant experiences that remove obstacles from their #purchasingjourney. Using CCEA?(Convergent Cluster Ensemble?Analysis),?Latent Class Multinomial?Logit Model, Two Step Cluster?Analysis, and Random Forest?Analysis, take a look at an overview and comparison across segments using Personas. https://lnkd.in/evyzFMXq #marketingresearch

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Today is National #Productivity Day! We are here to provide you with some tips and tricks to get your productivity ON! ? 2-Minute Rule If a task takes less than 2 minutes to complete, do it right away. ?5-second Rule Count backwards 5-4-3-2-1 and just force yourself to take action. Overcome the initial resistance in starting. ?1-3-5 rule At the start of each day, identify: 1 big task to accomplish, 3 medium tasks, and 5 small tasks. ? 80/20 Rule 20% of your efforts give you 80% of the results. By focusing on the 20% of high-impact tasks first, you can achieve more with less effort. Now go be #productive! #NationalProductivityDay #marketingresearch