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?? Pro-Tip??? You can improve and shape your brand narrative to better connect with your customers’ needs by approaching audience segments like friend groups. Our Senior Manager of Content, Keara Dowd, spoke with Nicole MacLean from Compose.ly to discuss how a strong brand can drive demand. Just like how we call different friends for different things—one for deep talks, another for spontaneous adventures—our identity doesn’t change; we’re just showing different sides of ourselves. It’s the same with serving multiple audiences. It’s not about creating different narratives, but about highlighting the different aspects of the same story. Stay true to your brand while connecting with each audience’s unique needs. #ContentMatters Link to full episode in the comments! ??

Many businesses today grapple with the challenge of standing out in a crowded market and truly engaging their customers. It’s a real struggle—how do you connect with your audience in a way that resonates and inspires loyalty? That’s where DeSantis Breindel comes in. Based in NYC, they bring together a diverse team of strategists, writers, designers, marketers, filmmakers, and digital engagement experts who understand these challenges. They specialize in brand strategy consulting and experience design, helping companies not just shape perceptions, but also inspire investors and engage their teams in meaningful ways. You can check them out on Clutch! ?? Link in our comments #ClutchReview

Today we honor #IndigenousPeoplesDay!? On this day, we celebrate the vibrant cultures, wisdom, and resilience of Indigenous communities worldwide. Their profound connection to the time-honored traditions continue to enrich our global tapestry and offer valuable lessons for us all. Together let's acknowledge their struggles, celebrate their contributions, and commit to amplifying Indigenous voices.

Our team had an amazing time building bikes for The Boys and Girls Club of Greater Washington! ??♂??? It was an incredible experience coming together for such a great cause, knowing that these bikes will bring joy and adventure to kids in our community. Big shout out to The Leaders Institute for facilitating this event and keeping the energy high! ?? #ClutchLife #Collaborate

This #NationalHispanicHeritageMonth, we've been highlighting Clutch-Certified Hispanic and LatinX-owned businesses on Clutch! Today we're excited to feature?Diego P., CEO and Chief Strategist of?InPulse Digital!?? Diego shared one of the biggest hurdles he jumped as a new business owner and what helped him overcome the challenge.? For Diego, starting a business in a new area comes with its own set of unique?challenges, like not having a large built-in network to lean on for support. How did Diego overcome this to build his clientele and business? By leaning into key strengths like empathy, transparency, and dedication. ??? InPulse Digital is a strategic and creative digital marketing agency focused on US Multicultural, Latin America, and South Florida. With over 15 years of digital experience, the agency helps transform a company's data-driven communication strategy?through social media, content production, and unique paid media opportunities. If you're launching or growing your brand in Latin America or South Florida, check out InPulse Digital on Clutch!?? ? #HispanicOwned #LatinXOwned #ClutchCertified

?? "Hey Alexa, how do I stay visible in the age of AI search?" If you haven't considered this question in your SEO strategy, it's time to! Integrating GEO with traditional SEO isn't just smart—it's essential. Here's why: ??Expands reach across search platforms ??Enhances user experience with precise answers ??Positions your brand as an innovator ??Boosts credibility in AI-driven results ??Provides deeper performance insights Welcome to the wild west of Generative Engine Optimization (GEO) – where AI meets SEO. Plot twist: It's not about choosing sides. It's about mastering both. Here's the secret sauce to success: ? Craft content that speaks to humans AND AI ? Master the art of conversational keywords? ? Optimize your site's architecture to be irresistible to both AI and human visitors Ready to level up your SEO strategy? Learn more in our recent blog post written by?Christina Adame, VP of SEO at?Intero Digital! Link below ?

Every month, we highlight a Clutch team member who has gone above and beyond exemplifying Clutch values— this month we're excited to recognize DJ Fajana, SEO Manager for earning the Empathy Award! ?? "When I started my journey at Clutch, I worked a lot with DJ," said Artem Lashko. "DJ helped me with every issue that I had during that time and I always knew that I could rely on him for any questions that I had." Congratulations DJ, keep up the amazing work! ?? #ClutchLife #ClutchValues #Empathy

The world of app development pricing can feel like a labyrinth of hidden costs and unexpected variables. But in today's digital landscape, understanding these intricacies isn't just helpful—it's critical for your business's evolution. ?? Feeling lost? Our mobile development pricing guide has you covered. Don't let uncertainty about costs prevent you from leveraging mobile technology for your business growth. Check out our pricing guide to learn more about: ? The different services app developers offer ? Average costs of app development services in 2024 ? What app?features are worth the investment based on 2024 trends ? How location impacts the cost of app development services ... and more! Link below?? #MobileAppDevelopment #PricingGuide

For small business and agency owners, fostering a stable work-life balance may seem like a futile effort. ?? For Piboutique Software LLC Founder and CEO Andres Abello, the key to making it all happen consistently is an airtight time management strategy.??? To celebrate #NationalHispanicHeritageMonth, we're highlighting a few Hispanic and Latinx-owned, Clutch-certified agency owners on our platform. Today we're?featuring?Andres Abello, Founder and CEO of Piboutique Software! Andres shared his biggest piece of advice for aspiring entrepreneurs— learn to effectively prioritize your time! Set boundaries and be efficient with your tasks during work hours. Most importantly, set realistic goals and delegate when you can! Piboutique Software is a software development company based in Plantation, Florida. Since 2019, Piboutique Software has been laser focused on helping clients reach their business potential by providing top-notch custom software services! If you're in the market for web development, custom software solutions or mobile app development, learn more about Piboutique Software on Clutch. ?? ? #HispanicHeritageMonth #HispanicOwned #LatinxOwned

One of our favorite ways to wrap up a workweek is by highlighting a 5-star Clutch review!?? Today we're featuring a stellar client review for Clarika Software + Innovation! Clarika is nearshore software development agency based in Argentina. Founded in 2007, Clarika focuses on helping clients to empower their businesses with a digital transformation including Design, Product Engineering, Quality Assurance, Mobile, Web Development, Cloud, and AI! If you're in the market for custom software development services, check out Clarika on Clutch!??? ? #ClutchReviews #ClientReview