Club Solutions Magazine

In 2024, Orangetheory Fitness and Self Esteem Brands joined forces to create Purpose Brands, LLC — a powerhouse with 7,000-plus locations and 6 million members across 50 countries. Now, a new leader is at the helm. Tom Leverton, former CEO of Chuck E. Cheese and Topgolf, has taken over with a bold vision: 1. Unite two fitness giants 2. Drive global expansion. 3. Leverage tech for franchisee success. His secret? A member-first mindset and a mission to change lives. How will he shape the future of fitness? Read the story to find out: https://hubs.la/Q03cQv9K0

From Our Partners: Discover the future of campaign management, designed specifically for mid-market and regional operators. ROR’s Core Performance Product offers a streamlined, cost-effective solution that leverages ROR and its industry-leading marketing expertise. By utilizing our proprietary geospatial technology and custom audiences, you’ll reduce marketing costs while optimizing campaign performance in real time. Learn more: https://hubs.la/Q03cHLVH0

Missed The HFA Show? We’ve got you covered! ?? Couldn’t make it to Vegas or just want to hear what industry leaders took away from the event? Don’t worry—we’re bringing the biggest insights straight to you! Join us for this month’s Thought Leaders Panel, where experts will break down: ? Key moments from the keynote presentations. ? The most impactful sessions and why they stood out. ? Game-changing innovations from the tradeshow floor. ? Actionable takeaways to apply in your business now. ?? March 26 at 2 p.m. ET Register now: https://hubs.la/Q03cHndS0

In today’s fast-paced fitness industry, quality education for operators and staff is key to long-term success. That’s why Club Solutions Institute is launching a new online education platform to bridge the knowledge gap! On the latest Club Solutions Magazine Podcast episode, Ralph Rajs, the VP of education, shares how this platform will provide certifications and continuing education to help clubs develop future leaders, retain top talent and boost operations. ?? Don’t miss this must-listen conversation! Listen now: https://hubs.la/Q03cHH710

Gold's Gym SoCal Group announced the appointment of Tiffany H. as VP of fitness. A seasoned fitness executive with two decades of industry experience, Hamlin brings a passion for transforming lives through fitness and a wealth of expertise in gym operations, fitness programming and strategic business development. Learn more: https://hubs.la/Q03cwSnb0

There are so many supplements on the market these days that it is hard to know which ones are beneficial or even safe. The Houstonian Hotel, Club & Spa, one of the nation’s premiere fitness facilities, and its registered dietitian, Elayna Nunley, explains the benefits of creatine, one of the most talked about supplements in the fitness industry. Learn more: https://hubs.la/Q03cvzPP0

Recovery and wellness are reshaping the fitness industry, and cold plunges are the latest amenity to surge in popularity. At EōS Fitness, the decision to pilot an in-ground cold plunge was about more than just trend-chasing — it was a strategic move for both function and design. In our latest Q&A, Shilpi Sullivan, the chief marketing officer of EōS Fitness, breaks down: - The biggest challenges with installation and maintenance. - How they handle safety, liability, and member education. - The response from members and whether it’s included in membership. - Key advice for clubs considering the investment. Is a cold plunge the right move for your gym? Read the full story here: https://hubs.ly/Q03chv1C0

From our Partners: The SportsArt G660 ECO-POWR Treadmill achieved an industry first: Certified Carbon Negative! Over its life cycle, the G660 Treadmill can produce enough energy to offset more carbon than its certified footprint. Learn more: https://hubs.la/Q038-K5v0

HireBOB.ai is making waves in the fitness industry with game-changing developments that redefine AI-driven solutions for health clubs and fitness facilities. Here’s what you need to know: ?? $20M investment secured. Backed by top-tier investors — including former Google execs — this funding will drive innovation, pushing the boundaries of agentic AI to optimize operations and elevate member experiences. ???? Terry Woods joins as CEO, North America. With 30+ years of fitness industry leadership, he brings unmatched expertise to lead the company's growth and impact. ?? New look, bold mission. The rebrand reflects the company's evolution — bridging technology with active living to create the ultimate AI-powered employee for fitness businesses. The next best hire isn’t human — it’s AI. Learn more: https://hubs.ly/Q03chpSR0

We're gathering insights for our Thought Leaders Panel on March 26 at 2 p.m. and want to hear from you. What were your biggest takeaways from The HFA Show 2025? Share your thoughts and help us highlight the best moments! - Keynote Takeaways: What insights resonated the most? - Tradeshow Discoveries: Which products or services are you excited to follow up on? - Second Looks: Anything you reconsidered after seeing it at the show? - Educational Sessions: What were your favorites and what major lessons did you take away? Your feedback will help shape the discussion. Take the quick survey now: https://hubs.la/Q03chnKP0