Cloud Communications Alliance

??? #RCS Is Here — and It’s Changing the Game for Enterprise Messaging ?? Live from Enterprise Connect 2025 | Interview with Christopher Radanovic, Infobip “We saw a 90% higher click-through rate—and 280% more conversions—using branded RCS vs SMS.” That was the standout takeaway from our conversation with Christopher Radanovic, Product GTM Marketing Director at Infobip, as we explored how RCS (Rich Communication Services) is redefining customer messaging. ?? What Is RCS? Unlike SMS, RCS offers verified sender branding, rich media (images, video, carousels), and interactive elements—all natively in your phone’s messaging app. No spammy short codes. No untrusted numbers. Just direct, trusted engagement from the brand to the user. ? Real Results In a head-to-head Black Friday campaign, one retail client saw: ?? +90% in click-through rate ?? +280% in conversions (with video added to RCS) ??? Low Barrier to Entry Already running SMS? You’re halfway there. Same opt-ins apply. Infobip helps brands A/B test RCS vs SMS without major dev lift—making it easy to prove the ROI. ?? Carriers Are Onboard With Verizon and T-Mobile already supporting RCS—and AT&T joining soon—Infobip is now enabling nationwide RCS rollout. Apple’s support opens the door for full device coverage. ?? “Brands are realizing that customers don’t just want rich messaging—they expect it,” said Chris. “RCS builds trust, drives action, and modernizes CX.” ?? Ready to see what RCS can do? Learn more at infobip.com #EnterpriseConnect #RCS #Infobip #MobileMessaging #CustomerExperience #CPaaS #BusinessMessaging #OmnichannelCX #DigitalEngagement #MarketingROI #TechnologyResellerNews #SMSvsRCS

??? Enterprise Connect 2025: Inside the AI-Driven Meeting Room with HP | Poly ?? Podcast with Doug Green, Technology Reseller News “We're not just focused on seeing and hearing — it's about being clearly seen and clearly heard,” said Brian Phillips, Head of Room Solutions & Software Product Marketing at HP | Poly, during our latest Enterprise Connect podcast. As hybrid work becomes the norm, HP | Poly is transforming what’s possible inside the meeting room — combining HP’s computing power with Poly’s decades of collaboration expertise. ? Smarter Meetings with Poly Director #AI Poly has been ahead of the AI curve for years. Their Director AI technology powers intelligent framing and dynamic camera decisions that go beyond simple automation — it’s what Brian calls "the art and the science" of video. ? Multi-Camera Innovation Gone are the days of “bowling alley” views. HP | Poly’s multi-camera approach — including new center-of-table cameras — ensures participants are seen naturally from every angle. Their partnership with Zoom on Zoom Intelligent Director is setting a new standard for hybrid visibility. ? Next-Level Audio with NoiseBlock AI With open offices and glass walls on the rise, reverb is the new enemy. Poly’s updated NoiseBlock AI v2 adds de-reverb to cut through the clutter and make remote voices clearer than ever. Even mobile workers benefit, with AI-powered clarity on Poly headsets from the road. ? Real-Time IT Insights With tools like Voice Score AI, IT managers can remotely assess audio quality and get actionable insights — turning what used to be guesswork into a science. The result? Meetings that are more inclusive, productive, and efficient — whether you’re in the room or calling in from anywhere in the world. ?? Learn more: hp.com #EnterpriseConnect #HybridWork #SmartMeetings #AIinCollaboration #HPPoly #PolyDirectorAI #VoiceScoreAI #NoiseBlockAI #ZoomIntelligentDirector #VideoConferencing #MeetingRoomTech #UCaaS Joe Marion Billy Marion Cloud Communications Alliance Amy Bailey Clark Peterson Jeff Pulver Kevin L. Mark A. Daley Charlene Ignacio Chief Problem Solver David Jooste The Managed Service Providers Association of America?

Delete, Delete, Delete: FCC Announces Deregulatory Initiative https://hubs.la/Q03c-Lrq0

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Cisco to Deliver Secure AI Infrastructure with NVIDIA https://hubs.la/Q03c-w060

Zoom Named to Fast Company’s Annual List of the World’s Most Innovative Companies of 2025 https://hubs.la/Q03c-w4y0

Crexendo Delivers Next-Gen Communications For The 2025 NABC Convention https://hubs.la/Q03c-w4v0

Brownstein Attorneys Selected to 2025 Colorado Super Lawyers List https://hubs.la/Q03c-q4F0

Increasing Customer Adoption of AI-powered Self-Service Drives Momentum in 8x8 CPaaS APIs https://hubs.la/Q03c-jZ70

Intermedia Expands Partner-First Strategy with AI-Driven UCaaS and CCaaS Enhancements, Podcast https://hubs.la/Q03cWGFv0