Your packaging has seconds to sell—catching the eye, engaging the heart, and convincing the mind. That’s why Twinings partnered with CloudArmy to evaluate and optimize the packaging for its new ready-to-drink tea innovation. Download our new case study here:?https://lnkd.in/eBQHf7iU If you want to learn more, listen to our podcast with Iain Amos on using online neuro research for creating great pack designs:?https://lnkd.in/d5RprhcJ #PackagingDesign #ConsumerInsights #Twinings #CloudArmy
CloudArmy
软件开发
Vancouver，BC 2,358 位关注者
CloudArmy: specialists in online, platform-based, neuro-powered marketing research.
关于我们
Uncover critical insights to better understand and predict your customers' perceptions, attitudes and behaviours. CloudArmy's Reactor online neuro-powered research platform combines into one solution, a powerful range of very latest science-led methodologies. It's an ideal solution for those eagerly seeking a competitive edge via richer, deeper, insights to deliver more compelling creativity and more effective strategies. Whether for ad-hoc or iterative test-n-learn projects; templated, automated or customized studies; white-label, self-service or fully-managed services, CloudArmy Reactor re-pivots consumer neuroscience / behavioural research out of the lab and into online as a faster, affordable, day-to-day reality! CloudArmy's Reactor Platform presently offers a growing array of leading consumer neuroscience & behavioural tools including Implicit Association, Fast Explicit, Findability, Eye Tracking, Visual Saliency, Facial Analysis. We blend System 1 + System 2 (traditional survey tools) to deliver a fuller picture to customers- be they Brand Owners, Research businesses, Creative / Marketing/ Social Media agencies, Entertainment /Leisure corporations, Financial services, Governments /Policy-makers etc. With operational centres in Europe and North America, we operate globally and have already been hand-picked as partners by a growing number of the world's best known consumer-led multinationals.
- 网站
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https://cloud.army/
CloudArmy 的外部链接
- 所属行业
- 软件开发
- 规模
- 11-50 人
- 总部
- Vancouver，BC
- 类型
- 私人持股
地点
CloudArmy 员工
动态
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Why do people say they want to be sustainable but don’t always act on it? At CloudArmy, we uncover the hidden drivers behind eco-friendly choices using implicit research and behavioral science. Our focus: - Revealing subconscious attitudes with Implicit Testing - Designing behavioral nudges for effortless green choices - Crafting messaging that truly resonates - Helping brands make sustainability intuitive Learn more:?https://lnkd.in/eF4HTgbs #Sustainability #Neuromarketing #BehavioralScience #ImplicitResearch #CloudArmy
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Sustainability isn’t just about what people say—it’s about what they truly feel at a nonconscious level. That’s why, in a key WWF Behavior Change initiative,?Behaven needed to go deeper to uncover the implicit biases, emotions, and hidden barriers shaping consumer choices. As Fred Dorsimont in our podcast episode put it: "We used implicit research... to confirm or refute whether the barriers and enablers that we had identified were present at an unconscious level, but perhaps also to discover unconsciously expressed ones." To achieve this, Behaven partnered with CloudArmy,?leveraging our expertise in implicit research and neuromarketing to reveal the unseen drivers of consumer behavior. Our collaboration helped shape more effective messaging, interventions, and behavioral strategies to close the say do gap for sustainable choices. Join the conversation TODAY at Behaven’s panel, where they’ll explore behavioural interventions for sustainable food choices. Register here:?https://lu.ma/2h2zzrbd #behaviouralscience #behavioralscience #food #sustainability #nudges #SustainableDiets #Innovation #WWFUK
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Response time testing - a direct line to what people really think? Professor Bart F. Norré explains how response time testing can strip away bias and hesitation—revealing what people actually think about brands, beliefs, and even conspiracy theories. Want to know how? Tune in to our newest podcast episode to find out. https://lnkd.in/dFYiaWhA
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CloudArmy helped?SilverSpoon, one of Britain’s top sugar brands, ensure its refreshed pack design resonated with consumers. Using unique research tools and pack design expertise, we enhanced shelf standout and product appeal. Read the case study:?https://lnkd.in/dN_yJ7i8
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We’re Hiring! CloudArmy is growing, and we’re looking for talented minds to join our team! If you're passionate about neuromarketing, behavioral science, and cutting-edge research, check out our open positions: Sales Support Specialist - Apply here:? https://lnkd.in/djVcx5_t Consumer Insights & Neuromarketing Research Associate - Apply here:? https://lnkd.in/d335QvND Apply now and be part of a team that’s redefining how brands connect with the human mind!
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This month's CloudArmy newsletter is packed with insights just in time for Valentine's Day! Check out the Science of Giving Flowers with Bloemenbureau Holland, our Chocolate & Brand Equity webinar, the new Podcast with Prof. Bart F. Norré and our Top Picks from Our Archives
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What’s stopping organizations from becoming more sustainable? CloudArmy partnered with?Accenture & World Economic Forum?to uncover implicit barriers?among corporate leaders, identifying both headwinds and tailwinds for the shift to sustainable business practices. Read the full case study here:?https://lnkd.in/di9MyhPM
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CloudArmy teamed up with?WWF & Behaven?to uncover the?unconscious drivers?behind young adults' eating habits in the UK. Using?implicit research, we explored how nonconscious influences shape food choices—helping to create smarter strategies for sustainable eating. Here is the full the case study:?https://lnkd.in/dfJfP4iC
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At CloudArmy, we don’t just theorize about System 1 and System 2 —we measure their impact. Our online neuroscience platform measures both instinctive gut reactions and deliberate thought processes, helping brands engage with their customers at every cognitive level. #Neuroscience #BehavioralEconomics #ImplicitTesting #MarketingScience #CloudArmy #WednesdayWisdom
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