Cline Group Advertising, Marketing, Research | Publishers of Scuba Diving Industry Magazine

The Liability Release – Protection for the Dive Industry and Its Participants - Al Hornsby https://lnkd.in/gGa6uu_C "For our sport to continue to be inherently safe, we must all take an active role in accepting responsibility for our own safety." #AlHornsby #August2024 #ScubaDivingIndustryMagazine #ScubaDiving #Scuba

The Normalization of Deviance: The Danger of Taking Shortcuts - Dan Orr https://lnkd.in/gXRgHc3g "From my review of the circumstances surrounding diving fatalities, I believe that “Equipment Problems” is more likely to be “Problems with Equipment.” In other words, user error rather than a flaw in the equipment design." #April2024 #DanOrr #DivingSafety #ScubaDivingIndustryMagazine #ScubaDiving #Scuba

The Relationship Business: How to Cultivate Lasting Customer Relationships - Cathryn Castle Garcia https://lnkd.in/gSMKZvTx "In order to start and grow – and keep – relationships with your customers, it’s important to have a solid means of collecting, storing and utilizing information about them." #CathrynCastleGarcia #March2024 #ScubaDivingIndustryMagazine #ScubaDiving

How Dive Resorts And Tropical Dive Operators Can Improve Customer Service & Safety - William Cline https://lnkd.in/gx2CvZzh "Our industry has scarce few resources for a tropical dive operator (TDO) which I define as any dive operator that runs boats and offers excursions to tourists and is typically located in the tropics." #CustomerService #Training #WilliamCline #ScubaDivingIndustryMagazine #ScubaDiving #Scuba

Diving into Europe? No Junk Fees or Junk Food - Peter Symes https://lnkd.in/gy7n9TRq "One of the great things about travelling to Europe is transparent pricing. Generally, the price you see is the total price, including all fees and taxes." #July2024 #PeterSymes #ScubaDivingIndustryMagazine #Travel #Europe #ScubaDiving #Scuba

Scuba Diving Safety: Whose Responsibility Is It? - Dan Orr https://lnkd.in/gRhk-ndQ "In determining what circumstances led to a diving accident, it became crystal clear that the majority of these diving accidents were, sadly enough, preventable." #August2024 #DanOrr #ScubaDivingIndustryMagazine #ScubaDiving #Safety #Scuba

Join The Blue Friday Bandwagon! https://lnkd.in/gMakdFJu "Blue Friday, launched in 2021 by diver Ken Carter, offers a sustainable alternative to Black Friday consumerism by encouraging divers to explore underwater destinations..." #BlueFriday #FromThePublisher #GilZeimer #ScubaDivingIndustryMagazine

Selling With Your Wallet: The Secret to Upselling Dive Equipment - Jennetta Adams https://lnkd.in/ebYuMtSv "...We are not salespeople in the sense of pushy sales, but we are educators that happen to be selling products. Instead of feeling pushy for asking if they want a slap strap for their mask or defog, we should feel good knowing we gave them the information needed..." #JennettaAdams #July2024 #Retailing #ScubaDivingIndustryMagazine #ScubaDiving #Scuba

Shark Diving: To Feed or Not to Feed - Alex Brylske https://lnkd.in/gAUM6Ayn "Yet another issue is the food source used in the interaction. The concern is how the practice might incentivize fishing activities to provide food for shark dives, thus potentially contributing to overfishing..." #AlexBrylske #July2024 #ScubaDivingIndustryMagazine #Sharks #ScubaDiving #Scuba

Nordic & European Countries Winter Update - Peter Symes https://lnkd.in/gJigz-Cr "Most dive shows in Europe are held during winter or spring, before the onset of the main season. Most countries, at least the bigger ones, have an annual consumer dive show." #EuropeDiving #NordicDiving #PeterSymes #ScubaDivingIndustryMagazine #ScubaDiving #Scuba