climateXchange

?? What a fantastic fews days at the Africa Media Festival! Thank you to?Christine Mungai?for inviting us,?and everyone?who made the festival so engaging and thought provoking. ?? We met so many inspirational media leaders who are deeply passionate about changing the climate narrative and really making a meaningful difference. The concept of climate culture was felt deeply as was our push for creating products and services that are needed and relevant to the audience. ?? With our regional partner?Wits Centre for Journalism, the content series?'climate: in my culture' was loved. People were calling family members to ask what this phrase was in local language and then shared their relationship with nature. It continues to be a great journey into language and ethnology that we will take across the world. ?? We also loved seeing our local friend and member Lady E Ejiro Umukoro take to the radio and student classroom training to?talk about climate and its cultural relevancy. ??? Thanks to?Kenya Editors' Guild (KEG)?for inviting us to a panel?- it was really insightful to hear issues and challenges journalism is facing first hand and also see the global parallels. Thanks also to Baraza Media Lab! The momentum and energy is real. Missed us at AMF? Get in touch today to learn more - reply below or via www.climatexc.org/contact Shereen Daver Mili Semlani Dr Carmen Nicoara #cXc #climateculture #inmyculture #africamediafestival2025

???Webinar Recap: How climate affects what audiences care about??? ?? Our brilliant panel: Khalil A. Cassimally (The Conversation), Elsie Roderiques (Common Cause), Rishad Patel (Splice), Mattia Peretti (News Alchemists) and moderated by Shereen Daver (cXc) Discussed: How reframing climate as part of people’s daily lives can make conversations less polarising, more relevant and even a little exciting. ?? Key Takeaways: ? Understanding what intrinsically motivates audiences can reshape climate services and products ? News organisations can inspire discourse?and?positive?action for climate mitigation?by making climate issues personal and easy to connect to ? Journalism has a huge mission, vision and purpose to play in the climate conversation ? Journalists must stand to account, seeing?that audiences aren't "news avoidant" it's that the news doesn't serve their needs, wants or even turn up where they are ? Climate news needs to be human and be in service of peoples needs and intrinsic values. Missed the discussion? Catch the full recording here:??? https://lnkd.in/etG8cXUW Let’s rethink how we tell climate stories. Let us know you?thoughts? ?? or if you want to get involved in reshaping the climate narrative check us out:?https://lnkd.in/dVY9ueeN #cXc #ClimateCulture #ClimateJournalism #Storytelling #MediaInnovation Report for the World Wits Centre for Journalism WAN-IFRA, the World Association of News Publishers

?? Sneak peek: our friends at Planet Plate are returning with some brand new episodes of their podcast, and we have some behind the scenes photos to share with you! ?? Planet Plate, brought to you by KBR Media and Citra Dyah Prastuti's team in Indonesia and supported by cXc, are a groundbreaking culture-first initiative. Through podcasts and videos, they explore the intersections of climate and food in a local context. Each episode celebrates a traditional Indonesian dish. The hosts invite a local chef to cook the dish while discussing how the climate crisis is affecting access to, and cultivation of, these important ingredients. The upcoming season will feature: ?? Moringa - prepared by Harian Eko Nurseto aka Chef Seto, a food anthropologist and finalist in Masterchef Indonesia season 8 in 2021. Chef Seto's career is a celebration of the intersection between food and culture - he teaches Food and Culture in the Anthropology department at Padjadjaran University Bandung, he is part of 'Parti Gastronomi' a?multidisciplinary food collective which explores Indonesian gastronomic heritage, and he has released a book and a documentary film about fermented food in Indonesia called 'Delicious Rot'. ?? Tempeh - the favourite ingredient of Chef?Tamtam, chef at the Jakarta Vegan Guide known for his exploration and celebration of local ingredients. He was drawn to vegetarianism when living in Garut, West Java, researching local food - and now his signature is a plant-based menu. Tamtam has a vision of making Indonesia the global leader of food diversity and sustainability. ?? Coffee and banana - prepared by Chef Aziz Amri, a returning chef for Planet Plate. He is passionate about using local ingredients with both traditional and modern cooking techniques, and travels around to remote parts of Indonesia to find unique and scarce ingredients, experiment with local foods, and introduce Indonesian cuisine to the international stage. Aziz was part of the #ChefUntukBumi (#ChefForEarth) movement and competed in Masterchef Indonesia season 7. We can't wait to see this new season come to life!?Look out for new episodes of Planet Plate coming very soon:?https://lnkd.in/dVHRuTTZ #climateculture #climateaction #planetplate

?Don't miss out - last chance to register to join us for the first cXc Fireside Chat of the year, taking place Tuesday March 4! ?? Climate change isn’t just about rising seas and melting ice caps, it’s shaping the way we eat, the music we listen to, and the stories we tell. This session will explore how we can reframe climate as part of people’s daily lives. ??? Our brilliant panel of speakers includes Khalil A. Cassimally from The Conversation, Rishad Patel from Splice, Mattia Peretti from News Alchemists and Elsie Roderiques from Common Cause. ?? Register here to join the conversation?https://lnkd.in/eqtZzwPG

???Exciting news!?climateXchange?is partnering with the?Centre for Economic Performance?at the?The London School of Economics and Political Science (LSE)?to contribute to a critical yet underexplored research question:? Can culturally framed climate journalism drive climate engagement and action? Led by?Dr Ekaterina (Katya) Oparina?and?Dr Christian Krekel, this pilot study will test how climate stories framed through cultural themes (such as food and local traditions) affect audience engagement and climate-related intentions. Using a randomised online experiment in South Africa, participants will be exposed to different storytelling approaches to measure: ? Behavioural intentions (likelihood to engage with climate content) ? Psychological closeness (how connected people feel to the issue) ? Emotional resonance (hope, pride, inspiration) This pilot lays the foundation for a larger, longitudinal study on how culturally adaptive storytelling can be a tool for climate action. Shoutout to?LSE Consulting?for their support in bringing this project to life. We look forward to sharing insights from this research. Stay tuned! #cXc #climateculture #climateaction #audienceengagement #research

A fantastic climate culture product prototyping session with journalists from across the continent, hosted by climateXchange and Wits Centre for Journalism in Nairobi this afternoon. I look forward to seeing some of the fantastic ideas realised over the course of the year. #JournalismMatters #ClimateistheStory

?? Our very first knowledgeXchange of 2025 took place this week in Nairobi! ???? Bringing together diverse and inspiring media professionals from across Africa to spark ideas for innovative new products and content to change the climate narrative. We welcomed our fantastic cohort to the kXc with a screening and thought-provoking discussions about "what makes a climate story?" and "what does 'climate' mean in my culture?". Then we launched into our workshops, collaborating and brainstorming ideas to inspire change the media landscape when it comes to climate storytelling. Stay tuned with cXc and the team Shereen Daver, Mili Semlani & Dr Carmen Nicoara and our partners at?Wits Centre for Journalism?to find out more about how we're using knowledgeXchange to re-shape the climate media ecosystem. Sophie Mbugua, Zeynab Wandati, Njanga Ndekere, Vera Chisvo, Kiri Rupiah, Lady E Ejiro Umukoro, Mulindwa Jamila, Jackline Nganga, Brian Obara, Onke Ngcuka, Luke Feltham

In a world where climate communication can make or break our collective future, we're taking a bold step forward.?Introducing Maai by climateXchange. ?? The data is clear: Media shapes public discourse on climate mitigation, but we're not yet hitting the mark. Our research reveals a critical gap between information and action. ?? The Challenge: Climate reporting often fails to drive meaningful behavior change. Information alone isn't enough. ?? Our Solution: Maai A strategic thinking partner and impact assessment tool for a new media climate narrative. Academically supported, Maai isn't only a next-gen tool, it's a movement to redistribute power in climate communication, ensuring that verified, resonant content drives real-world impact. We've started the research phase, with a world class academic partner?Wits Centre for Journalism, to find insights and determine impact scales of the Climate Reporting Landscape Stay tuned for more details. The future of climate journalism is here. With thanks to the fantastic team of researchers led by Henri-Count Evans (PhD): Samuel Olaniran PhD, Temalangeni Minenhle Dlamini, Lucky Nhlanhla Sithole, Johnson Sikhumbuzo Dlamini, and Sobantu Dlamini. #cXc #MediaInnovation #ClimateAction #Maai

?? Just published: our?Making Climate Pay (4th edition): Southeast Asia?report https://lnkd.in/eAuCNHj7 ?? In response to the challenges facing the SEA landscape, some of our brilliant kXc attendees and cXc members have developed revenue-generating ideas for sustainable climate journalism editorial products. Our report explores the cXc approach to?developing?local revenue-generating news products designed to inform and inspire on climate action and re-write climate narratives,?whilst also paying their way. We present 3 innovate solutions: ?? ClimUp: a hyperlocal app that gamifies learning about the intersection of climate and everyday life. It develops climate reporting skills by asking questions in your language, and expanding your knowledge about how climate affects every aspect of life, giving it meaning and understanding all from a verified news standpoint. The app app that assists news storytellers in flipping the disengaging climate news narrative by upskilling and learning. ?? Flipper: a climate journalism-run cultural festival incubator that facilitates, collaborates, coordinates and co-creates annual climate festivals with and for communities that are most affected by climate change. Each festival brings together artists, journalists, and community members to share their climate oriented stories that increase awareness about climate mitigation. The festival extends the life of a climate story as it is embedded into culture, making it relatable and part of things people love in life. ?? PLANTpup: think tamagotchi (veg plant) meets Duolingo (climate education)! This is a vegetable growing challenge that encourages users to look after and nurture a living plant. This gamified platform is informed by collaborations with scientists and academics where journalists fill the climate information gap. Players also receive science-based tips and are rewarded as they hit the milestones that indicate good health of their vegetables. People share their progress with a supportive community. The impact is to show a collective groundswell galvanising sustainability. Read more about these?innovate products and the?solutions they?offer to re-shape climate narratives??? Making Climate Pay (4th edition) Southeast Asia?https://lnkd.in/eAuCNHj7 Have questions about monetising your climate products or need further insights into revenue strategies? Get in touch with cXc! #climateculture #cXc #kXc #innovation

?? Just published: our?Global Climate Journalism Insights (4th edition): Southeast Asia?report https://lnkd.in/eCRn-yiJ Following our 2024 knowledgeXchange?in Chiang Mai, the climateXchange team presents a consolidated assessment of the landscape of climate reporting in the SEA region, and an introduction to 3 innovate product ideas to re-shape the climate media ecosystem. ?? Southeast Asia is one of the most vulnerable regions impacted by climate change. In this critical moment, journalists and credible content creators play a transformative role in providing information to the public and embedding climate consciousness into cultural narrative to mitigate climate impact. Our report distills the key findings from the 2024 SEA kXc into five core challenges, each presented with practical solutions and actionable insights for media organisations. We explore the challenges of relatability in climate storytelling, timeliness of climate story development, the intersectionality gap, financial and safety risks, and business model constraints. Take a deep dive into our pragmatic steps to address these challenges here ?? Global Climate Journalism Insights (4th edition): Southeast Asia?https://lnkd.in/eCRn-yiJ #climatexchange #kxc #climateculture