We humans are walking contradictions—brilliantly intelligent yet predictably irrational.?Could we take learnings from behavioral economics and apply it to climate change?
关于我们
- 网站
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www.climatekaren.com
Climate Karen的外部链接
- 所属行业
- 社交网络平台
- 规模
- 11-50 人
- 类型
- 私人持股
- 领域
- Snarkiness、CO2 removal和Brand building
Climate Karen员工
动态
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Nish just dropped “c*nts” “F*ck” and “Waitrose civil war” All in the name of climate translation. Why? Because climate science might have the world’s #1 R&D department. → Mountains of data. → Oodles of scientists. → Scarily accurate predictions. BUT one department is MASSIVELY underfunded. Marketing and comms. Climate science’s comms dept. is the equivalent of a spotty teenage intern using an iPhone 3GS to post videos on MySpace. And the other side? They spend BILLIONS on advertising. Proof: → The sports industry is receiving $5.6 billion from fossil fuel companies (New Weather Industry) → 80% of Chevron’s ads contain terms like “renewable, sustainable, environment and clean” → But in 2021, 98.2% of Chevron’s expenditure was on fossil fuels. What can you do? If you’re a creative, ask if your employer has taken the ‘Clean Creatives pledge’ (Link in comments) If you’re a business that cares about climate, ask if your marketing/comms agency has taken the pledge. ?? Follow to learn how we can unf*ck our climate ?? Repost to inform your network Video credit: The awesome folks at Climate Science Breakthrough
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Proud to call Silicate one of our partners!
?? How many CEOs can drive a tractor—let alone operate a variable rate spreader? Maurice Bryson certainly can. ?? What's a variable rate spreader, and why does it matter for enhanced weathering? ?? Precision Application: Delivers precise amounts of crushed minerals exactly where needed. ?? Maximizes Impact: Ensures optimal weathering rates, capturing CO? more efficiently. ?? Reduces Waste: Minimizes excess application, saving costs and improving environmental outcomes. Precision is everything at Silicate—whether it's the meticulous science behind measuring weathering rates, the careful selection of mineral composition and particle sizes, or the precise application to farm fields for maximum carbon removal. That's how we farm carbon—precisely. ???
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Why your measly bank account is worse for the planet than your SUV. https://lnkd.in/e45hQYXJ
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I spent 10 years living and working in East Africa, and one thing is clear—the future is there. ?? Climate-tech is set to leapfrog in Africa, thanks to its incredible resources, young talent, and abundant green energy. And no one is proving this faster than Octavia Carbon, Kenya’s first Direct Air Capture company. Led by Duncan Kariuki and Martin Freimüller, Octavia isn’t just pulling CO? from the air—they’re building a community-driven, Kenyan-led climate-tech industry. From leveraging local engineering talent to investing in their community, they’re showing what the future of carbon removal should look like. Read the full story on why Climate Karen is betting on Kenya and Octavia ??
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?? Direct Air Capture (DAC) is cool. Doing it right? Even cooler. Octavia Carbon just dropped their Community Engagement Strategy, and honestly? This should be the gold standard for how to bring cutting-edge climate tech to the world—ethically, transparently, and with real community buy-in. ?? Kenya isn’t just a great place for DAC because of its renewables, geology, and skilled workforce (though, wow, what a lineup). Octavia Carbon is making sure the people who make this possible actually benefit—with jobs, education, and a seat at the table. Their approach? Local leadership. Real relationships. Informed consent. Actual value creation. Zero corruption. That’s how you build a future that works for everyone.
??Big News! We're incredibly excited to share our Community Engagement Strategy, with input from Carbonfuture, Klimate.co, Terraset, Agendi, & Tomorrow's Air.?? ? ?? As the Global South’s first DAC company, we are dedicated to setting the highest standard for responsible carbon removal.?? DAC is complex, novel, and has few inherent co-benefits, so this Community Engagement Strategy is our blueprint for fostering trust, strengthening relationships, and creating lasting impact. ?? ? ?? With abundant renewable energy?, ideal geology for CO? storage??, and a highly skilled workforce??, Kenya is the world’s best place to scale DAC responsibly. Our commitment is to ensure that the benefits of this technology uplift the very people and communities that make it possible. ?? ? ??Our approach is guided by five key principles: local leadership ????, relationship building ??, informed consent ???, local value creation ??, and zero corruption ??. These principles shape every decision we make, ensuring transparency, inclusivity, and a genuine partnership with communities.? ? ?? From educational programs ?? to gender equity initiatives ♀?, we are dedicated to empowering the communities we serve. This is just the beginning of our journey as we continue to learn, evolve, and grow alongside our communities every step of the way. ?? ? ?? A huge thank you to Carbonfuture, Klimate.co, Terraset, Agendi, & Tomorrow's Air for helping shape this strategy!?And of course, thanks to our community stakeholders, notably Deputy County Commissioner (DCC) Willy Cheboi, Chief Anne Njoroge, and Sub-Chief Boniface Bagi. Asanteni sana! ?? Ready to learn more? Access the full Community Engagement Strategy here: https://lnkd.in/ducfmW3c #DAC #CDR #CommunityEngagement #CarbonRemoval #Sustainability ?
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?? From $1M to $10 BILLION. ?? Yep, you read that right. The carbon dioxide removal (CDR) industry has gone from “scrappy underdog” to “hockey stick growth” realness. Back in 2017, the market was barely breaking $1M. In 2024, we’re hitting $1.6 BILLION. And by the end of the decade? Big players like Microsoft are leading the charge with projections of $10 BILLION in purchases. (Shoutout to the New York Times for spotlighting this massive shift.) Why does this matter? Because CO2 removal tech is like climate’s secret weapon—it’s getting faster, cheaper, and more scalable by the day. And let’s be clear: this isn’t about giving fossil fuels a free pass. CDR is a both/and strategy: we need to slash emissions AND pull legacy carbon out of the air. Think of it as cleaning up the mess we already made, while making less mess going forward. Here’s where you come in. Consumer demand is a key piece of this puzzle. By supporting brands and initiatives investing in CDR, you’re helping scale the market even faster. That’s why Climate Karen is out here hyped to build awareness, launch products, and inspire action to turbocharge this movement. The takeaway? The world’s ready to step up, and we all have a role to play. Let’s keep that hockey stick curve climbing—for the planet, for future generations, and yeah, for the vibe. ???? https://lnkd.in/eXVjwNuB
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?? Engineering the Ocean to Tackle Climate Change? Let’s Talk. ?? Preventing catastrophic climate change isn’t an “either/or” situation. We must decarbonize, AND we need to remove legacy carbon already clogging up our atmosphere. That’s why cutting-edge approaches like marine carbon dioxide removal (mCDR)—featured in this compelling article from Scientific American—are sparking some serious debate and cautious optimism. Here’s the truth: ?? The science must be rock-solid. Every approach needs to be safe, scalable, and effective. ?? It’s no silver bullet—this works only if we also tackle emissions head-on. ?? Some bold companies are diving in: Planetary and Equatic.tech are pushing the boundaries with ocean alkalinity enhancement and seawater chemistry adjustments. The author of the article, Jaime B. Palter says, "Not emitting the gas in the first place is a far simpler, cheaper and more reliable solution than finding a technology to pull this trace gas out of the atmosphere. But even if we could halve emissions within the coming decade, we will still face roughly 50–50 odds of overshooting 1.5 degrees C of global warming." Yes, we’re walking it's a fine line between innovation and ecological responsibility, but sitting on our hands isn’t an option. ?? What’s your take on mCDR? #ClimateAction #CarbonRemoval #Innovation #mCDR #Decarbonization https://lnkd.in/e2XNRqBy
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What's going on with CO2 in the atmosphere? Hint: it's going up and to the right.
?? The average carbon dioxide (CO2) concentration in the atmosphere was 4??2??1??.2?? ppm (parts per million) in 2023, up by 3??.0?? ppm from 2022. ?? For the last 100 years the ppm of CO2 has been increasing every year. In the last ten years the average annual increase has been 2??.5?? ppm. Comment below with what you think the average CO2 ppm atmospheric concentration will be for 2024 and read on to learn more about annual CO2 trends. ?? Similar to recent years prior, in 2023, the atmospheric concentrations of CO2 naturally increased between the months of January through May and then decreased between May through August due to the plants in the northern hemisphere growing and absorbing CO2 from the atmosphere. Once those plants started to decay in September, they released the CO2 they absorbed back into the atmosphere so the concentration started to rise again. ?? While there are annual increases and decreases naturally, it is important to address and take action on the rapid increase of CO2 being emitted into the atmosphere by industrial activity and consumption processes. Currently more CO2 is being emitted into the atmosphere than the natural processes can regulate so the atmospheric concentration of CO2 continues to increase each year. ? But like, what is ppm and why is it important?! Goooooood question! Let’s dig in! ?? Concentration of CO2 in the atmosphere has been under 3??0??0?? ppm for the last 800,000 years, until the 1900’s that is! ?? With the industrial revolution and burning of oils and fossil fuels for energy, CO2 ppm and concentration in the atmosphere has increased steadily. With more CO2 particles and other greenhouse gases in the atmosphere, heat is trapped and our planet warms! ?? Experts say if we surpass 4??5??0?? ppm, the average global temperature will rise more than 1.5 degrees Celsius (2.7 degrees Fahrenheit) above pre-industrial averages, which is not ideal for the planet and all inhabitants. ?? We need to reach 3??5??0?? ppm or below (waaaaay below actually…) in order for our planet to thrive. ?? Reducing emissions is key, removing carbon from the atmosphere is imperative! So…knowing CO2 concentration should be as important as knowing the weather. Don’t ya think?! Check back next month for our report and check daily CO2 levels here: https://lnkd.in/eKRt5bh ?? Give this post a like and share to help get the word out! #carbonfootprint #ppm #co2concentration #themoreyouknow #climatedata #climate #climateaction #learnsomethingnew #data