Clif Bar

We’re thrilled to share that Clif Athlete and Olympic Gold Medalist, Sophia Smith, recently spoke with Forbes about her inspiring journey as a professional athlete and her advocacy for expanding access to the outdoors in partnership with our long-standing partner, Outdoor Afro. Outdoor Afro is a not-for-profit organization dedicated to fostering Black connections and leadership in nature. Together, we’re committed to making the outdoors more inclusive and accessible for all. Check out her Forbes article here: https://lnkd.in/gxw3SUYZ

We are immensely proud of our CLIF Athlete, Daniel Romanchuk! Daniel is not only a champion in his sport but also a beacon of hope for young athletes nationwide who dream of becoming the next generation of para-athletes. His commitment to promoting access and equity in wheelchair racing is truly inspiring and we are honored to support the launch of Wheels for Change, a nonprofit that will loan racing wheelchairs to young athletes in communities across the country. Learn more about this incredible launch below, and be sure to cheer him on: https://lnkd.in/gzwcMW2i

Frances Tiafoe, we’re rooting for you this week as you give your best at the US Open! We’re incredibly proud of your dedication both on and off the court, uplifting fans and encouraging the next generation of tennis players. We are honored to support your efforts in promoting access and equity in tennis! Read more about our partnership and Tiafoe in his recent interview with Sports Illustrated:? https://lnkd.in/gCfH7sRu

As a leader in organic and the first kid's snack bar brand to be Climate Neutral Certified, Zbar has proudly joined forces with nonprofit KABOOM! by committing a $1M partnership to help communities nationwide build nature-based playspaces for kids, focusing on areas that are lacking access to green space or opportunities for outdoor recreation. On average, children in the U.S. spend only 7 minutes each day engaged in unstructured outdoor play and nearly 30 million kids live farther than a 10-minute walk from the nearest park. Additionally, traditional playgrounds and schoolyards can often act as "heat islands'' making kids’ outdoor playtime dangerously warm. The multi-year contribution will support KABOOM!'s goals to increase play equity for children across the U.S, and create more sustainable playspaces by investing in research and new programming focused on climate-forward playground design. We loved hosting the first outdoor play Design Jam Day in partnership with KABOOM! where we turned rocks and sticks into endless possibilities with the help of our imaginations and reimagined outdoor playspaces. Learn more about our partnership with KABOOM! here: https://lnkd.in/gZz6RKZf

?? Happy (early) Birthday to our incredible partner, Sophia Smith! Your dedication and hard work inspire us all. We'll be cheering you on from the sidelines tomorrow!??? #USA?

Honored to support these young athletes on their tennis journeys with Frances Tiafoe and USTA Foundation! Here's to serving up dreams and building a brighter future together. ?? ?

Since 1999, CLIF BAR has been supporting the work of Breast Cancer Prevention Partners (BCPP) whose mission is to identify and eliminate our exposure to toxic chemicals and radiation linked to breast cancer and other cancers. One of the ways that we have supported them over the years is through their Climb Against the Odds in beautiful Mount Shasta, CA, by sending two CLIF BAR volunteer climbers each year to raise money and reach the summit in honor of breast cancer prevention. Each climb is an amazing and empowering experience where participants get to challenge themselves to reach new heights on Mount Shasta, a 14,179 foot peak in the Cascade Mountain Range, while raising funds to continue Breast Cancer Prevention Partners' great research and work being done. We’re incredibly proud of our 2024 climbers, Leah Iocco and Natasha Fernandez, for their commitment, fundraising efforts and support of the cause!

This week we welcomed Kevin Murphy as the new Clif Bar and King Arthur Baking Company Endowed Chair in Organic Grain Breeding and Innovation at the Washington State Breadlab. Dr. Murphy’s extensive background collaborating with farmers and organizations in western Washington, establishing WSU’s organic wheat breeding program, and personal love of breeding grains, is just a glimpse at why we’re so proud to have him on board. Kevin will be taking over the role from his mentor and our previous endowed chair, Dr. Stephen Jones who launched the Breadlab in 2011. Dr. Jones will continue to work in research, germplasm commercialization, and policy at the Burlington, Washington lab. We thank Stephen for his incredible partnership and inspiring vision, and welcome Kevin as he leads us in our continuous pursuit of our mission. Learn more at https://lnkd.in/gYm5aYu4

To honor Juneteenth 2024, on June 19, with our partner Outdoor Afro, we encourage local communities, partners, and supporters to spend time in nature - whether a nearby public beach, pool, or lake - and to reflect on Outdoor Afro’s 2024 campaign "Freedom to Access Water." We invite you to join us in commemorating freedom, asking: “What does freedom in the outdoors mean to me?” As a main topic of reflection for Juneteenth 2024, we join Outdoor Afro in remembering the 2.5 years of delayed freedom enslaved Black people in Galveston, Texas experienced after the signing of the Emancipation Proclamation on January 1, 1863. To learn more, visit https://lnkd.in/gFkgUX7c For more than a decade now, we have been proud to support Outdoor Afro initiatives that further inspire people to go outdoors and reconnect with local waterways, including the national not-for-profit’s annual Making Waves swim program which has launched for this summer. This year, the program aims to fund swim lessons for over 1,000 Black kids and caregivers. #OutdoorAfro #Juneteenth #Freedom #JuneteenthWithOutdoorAfro #MakingWaves #BlackHistory