ClickZ Haircare

Get a First Look at the Latest #ClickZHaircare Newsletter Lushair ’s Scalp Explorer is rewriting the rules of personal care with its AI-driven device that analyzes 16 hair metrics in real-time. Priced at just $99, it’s making professional-grade scalp health analysis accessible to everyone. Takeaways for marketers: ?? Leverage tech to deliver personalized solutions that meet consumer demand for tailored experiences. ?? Affordable innovation can disrupt traditional models, creating new consumer habits. ?? Partnerships with clinics and brands showcase how collaboration can drive market growth. On TikTok, MEDIALL’s bold 4.6-foot PR box campaign has turned heads, proving the power of creative, cultural storytelling. Their oversized package for premium Korean hair oil went viral, making unboxing an event and reinforcing their brand as a must-try in beauty. ?? Read the full newsletter here: https://lnkd.in/eqT9vnaf and sign up for weekly updates: https://lnkd.in/eeXBkbhf #BeautyInnovation #DigitalMarketing #HaircareTrends

Haircare marketing has always been about connecting with consumers at the right moment, but #TikTokShop is flipping the script. It’s now a direct path to purchase, all within one platform. What makes TikTok Shop a must for haircare brands? ? Instant sales funnel: TikTok blends discovery and conversion in one seamless journey. A haircare routine tutorial can become a checkout session in seconds. ? Democratized marketing: Micro-influencers—who feel authentic and relatable—are powering sales, proving you don’t need a celebrity endorsement to drive results. ? Real-time agility: TikTok trends move fast, and brands like SheaMoisture are using the platform to pivot campaigns instantly, riding the wave of viral content. Marketers who embrace TikTok’s real-time, creator-first ecosystem can unlock untapped potential. Focus on bite-sized, relatable content that’s easy to shop and tells a story in under a minute. Read our latest insights tailored for haircare marketing professionals: https://lnkd.in/e7TwQJ4B #HaircareInnovation #TikTokMarketing #BeautyIndustry

??♀? Ready to untangle the biggest stories in haircare and beauty? Introducing ?????? ???????????? ???????????????? ????????????????????—your weekly insider guide to trends, innovations, and strategies shaping the haircare industry. ??????????????????? ??????????: Dyson’s latest Airstrait ad caused a stir on TikTok for failing to represent 4c hair effectively, sparking a much-needed conversation on inclusivity in beauty marketing. The brand pulled the ad but left us all wondering—how can the industry do better? ?? ?????????? ????????????????????: ? ???????????????? ??????????: OLAPLEX faces challenges, revising its fiscal-year outlook and rethinking its marketing strategy. ? ???????????? ????????????????????: The Hair Lab by Strands is making waves in CVS stores with personalized, data-driven haircare solutions. ? ???????????????? ????????????????: Holiday campaigns aren’t just about sales—emotionally resonant marketing can turn seasonal shoppers into loyal customers. Read the newsletter: https://lnkd.in/eS25DuSP ?? Whether you’re a beauty marketer, product innovator, or haircare enthusiast, this newsletter delivers the insights you need to stay ahead. ?????????????????? ?????? to never miss the latest in haircare and beauty! https://lnkd.in/eeXBkbhf #ClickZHaircare #BeautyMarketing #HaircareTrends #IndustryInsights #InclusiveBeauty