ClickZ Sports & Outdoors

?? ClickZ Sports & Outdoors | 2025-02-27 ?? Top Stories: 1?? Nécessaire Uncovers the True Impact of DTC Ads on Amazon Sales ?? Utilizing Halo, they achieved a 47% higher Prime Day revenue by understanding the relationship between DTC ads and Amazon conversions. 2?? Quiksilver, Billabong, and Volcom Stores Close Amid Chapter 11 Bankruptcy ?? These iconic brands are shifting their focus to eCommerce, highlighting the need for strategic adaptation in retail. 3?? Apple Elevates Wearable Market with Innovative Health Solutions and Data Insights ?? Apple's new health study leverages tech for groundbreaking diagnostics and treatments, setting a new standard in wearable tech. Subscribe now: https://lnkd.in/eeZ-jmxf #eCommerce #DigitalTransformation #WearableTech #MarketingInnovation #RetailStrategy

?? ClickZ Sports & Outdoors | 2025-02-20 ?? Partner Spotlight: eTail West 2025 | Get inside track on trends, insights, and key takeaways. Subscribe to Unofficially eTail Specialty Bites ?? ?? Top Stories: 1?? Kontoor Brands Acquires Helly Hansen and Musto ?? Kontoor expands into the outdoor market, leveraging Helly Hansen's strong 2024 performance for growth. 2?? NikeSKIMS Revolutionizes Women's Activewear ??♀? This collaboration blends Nike's sport science and SKIMS’ inclusivity, set to redefine athletic wear. 3?? UK's Activewear Trends in 2025 ???? From tech-infused fabrics to sustainable and versatile designs, activewear in the UK is evolving to meet diverse needs. Subscribe now: https://lnkd.in/eeZ-jmxf #eCommerce #Activewear #DigitalMarketing #Sustainability #SportsIndustry

?? ClickZ Sports & Outdoors | 2025-02-13 ?? Top Stories: - Super Bowl’s Advertising Touchdown ?? How $8M ad spots leveraged humor, nostalgia, and celebrities to create memorable Super Bowl content. - Top 70 Sports Trends in February ?? From AI basketball insights to sports-only streaming, innovation is redefining athletics and fan engagement. ?? Join the club? Subscribe now: https://lnkd.in/eeZ-jmxf #SportsMarketing #DigitalInnovation #BrandEngagement #eCommerce #AItech

?? ClickZ Sports & Outdoors | 2025-02-06 What grabbed 1791+ marketers' attention this week? ?? Top Stories: 1?? The Halo Effect of DTC Ads on Amazon ?? Fospha's latest research proves Paid Social drives higher ROAS when Amazon is included. #EcommerceInnovation 2?? Nike Partners with Blinkit ???♂? 10-minute delivery of gym essentials revolutionizes digital commerce. #DigitalCommerce 3?? The Rise of Sabalenka in AI-Powered Sports Analysis ?? Aryna Sabalenka uses AI to enhance her tennis performance. #SportsTech 4?? Alo Yoga's Enhanced Roblox Strategy ?? New phygital engagement model boosts consumer connection. #PhygitalMarketing 5?? 3D Printing Elevating Athletic Equipment ??? Improved safety and performance in sports gear. #TechInSports ?? Join the club? 1791+ marketers already have. Subscribe now. #Ecommerce #SportsTech #Innovation #DigitalMarketing #AI

A ski suit, a café, and a facial—because why settle for one touchpoint when you can own the whole experience? ILIA Beauty built a moment. Three partnerships, three ways to connect with customers in their world. It’s not just about where people discover a brand, but how they experience it. More brands should be thinking beyond traditional rollouts. #BrandPartnerships #ExperientialMarketing #ILIABeauty Haley Baravarian

?? Latest Insights from #ClickZWinterSports ??? Winter Innovation with PHANTOM Glide PHANTOM Glide transforms winter sports with its eco-conscious base treatment, eliminating outdated waxing rituals. Partnering with top ski resorts and brands, it sets a new standard for sustainability and growth in the digital market. ?? Perfect Moment’s Luxury Expansion Luxury skiwear brand Perfect Moment partners with elite European agencies to strengthen its presence in the DACH and Benelux regions. This move aligns with the rising interest in premium ski apparel and boosts digital commerce initiatives. ?? Read the full newsletter for all the latest updates on winter sports innovations: https://lnkd.in/eaf2JezJ #WinterSports #LuxurySkiwear #DigitalCommerce

?? Specialty Bites in the latest ClickZ Winter Sports newsletter: ??? #CES 2025 introduced the game-changing E-Skimo by E-Outdoor, the world’s first electric-assisted skis. With a compact powertrain boosting elevation gains by 4x, ski touring is now more accessible and energy-efficient. ??blackcrows’ Limited Powder Hunter Collection Premium ski enthusiasts, take note: Blackcrows’ Powder Hunter Limited Edition is here. From Nocta skis to Oxus poles, this collection is made for deep-powder adventures. Strategic partnerships with Backcountry and SNOWLEADER ensure it reaches skiers ready to embrace the snowstorm cycles. ??? La Sportiva Leads with Award-Winning Ski Gear La Sportiva’s 2025 collection, highlighted by the lightweight Kilo boot and innovative Tempo and Capo skis, is setting new standards in luxury performance. This recognition cements its leadership in ski mountaineering equipment. What’s the gear you’re eyeing for the slopes this season? https://lnkd.in/eQTZyur8 #WinterSports #SkiGear #OutdoorInnovation

Innovation on the slopes and gear built to endure it all—this week’s newsletter has the latest for winter sports enthusiasts and professionals alike. ??? Nitro and Burton Team Up for Step On Bindings Nitro Snowboards and Burton Snowboards are elevating rider convenience with Step On technology now integrated into Nitro bindings. Expect seamless compatibility and performance upgrades when the 2025/26 season rolls in. ?? Amer Sports’ High-Tech Warehouse Goes Live in Canada Amer Sports has unveiled its cutting-edge warehouse in Ontario, enabling next-day delivery to over 26 million people. With advanced automation systems, it’s a bold move toward efficiency and sustainability in North America. ?? Discover more in the full newsletter! https://lnkd.in/eqAqjh_C #WinterSports #GearInnovation #SkiStyle

The year's final edition spotlights pivotal trends and innovations shaping winter sports e-commerce: ?? Sustainability Spotlight: Insights from the Ski Industry Climate Summit emphasize recycling, renewable energy, and decarbonization as competitive musts for 2025. ??? #FIS Investment Debate: A $421M proposal from CVC CAPITAL PARTNERS LIMITED could elevate winter sports' global appeal—though internal conflicts may slow progress. ?? Game-Changing Gear: The D-air Ski 2 Jacket and Whitespace Icona 157 Snowboard redefine performance, safety, and eco-conscious design for elite athletes. ?? Performance Marketing in 2025: AI, first-party data, and creativity will drive customer engagement as marketers adapt to rising costs and shifting strategies. Read the full edition here: https://lnkd.in/ebPVHz7s ?? Wishing you a Happy Christmas! See you in 2025 with fresh insights to conquer the slopes of winter sports e-commerce. #marketinginsight #ecommerceinnovation #wintersportsmarket #sportsmarketing #athleticmarket

Building momentum in the winter sports marketing world ???? This year, the ClickZ Winter Sports newsletter has been carving out a space for marketers in this niche—but rapidly growing—industry. Here’s how we’re progressing: ?? 15.9% open rate—showing how engaged our readers are. ?? 21 newsletters delivered, packed with valuable insights. ?? 8.9% CTR, well above benchmarks for niche newsletters. From gear innovations like Rossignol Group’s Sender Soul 102 to updates on industry-defining events like the Snowbound Expo, we’re dedicated to delivering insights that help marketers thrive in this specialized space. The slopes are calling, and we’re just getting started. Here’s to more growth, more insights, and more success in 2025! ??? #ClickZWinterSports #EcommerceStrategy #YearInReview #WinterSportsMarketing