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?? or ????? Is Black Friday splitting into a multi-day shopping peak period? ??Read below for more #BFCM #DTC #eCommerce #Marketing

??The end of BFCM store madness? Ecommerce sales are projected to soar this year during BFCM, with website traffic increasing by up to 123% amongst top categories. Here's the breakdown: *Beauty* is set for one of biggest Black Friday surge (48%), with retailers like SEPHORA experiencing a 248% increase in web traffic ?? > Retail Fashion leads at +123% > Electronics at +76% > Home Appliances at +42% But this comes with more complexity: 1. Omni-channel campaigns: Integrating digital and physical data makes it harder to track performance across multiple touchpoints. 2. Shortened purchase cycles: With shoppers acting fast, measuring the impact of top-of-funnel brand efforts gets tricky. 3. Increased ad competition: Soaring CPC costs make interpreting ROAS more challenging—higher spend doesn’t always mean better returns. ??Spoiler alert: We will release a post-BFCM performance report in a few weeks – comment “BFCM” below to get first access when it drops ??) Great insights from: >TheIndustry.fashion & TheIndustry.beauty >Fospha #BFCM #Ecommerce #MarketingTips #Measurement #ClickZ #Fospha #Sephora #Marketing #Attribution #DTC ClickZ Retail Fashion ClickZ Home Decor & Furniture ClickZ Consumer Electronics ClickZ Personal Care

Intuit Mailchimp nails it: segmentation and scheduling campaigns are non-negotiable. If you haven't started, there's still time to make your mark. ?? Here’s something to think about: ?????????? ???????????? ???? ?????????? ?????????????? ?????????????? ???????????????????? ?????? ?????????????? ????????????. Consistent messaging across the week can help build trust and keep your brand top-of-mind, especially for first-time buyers who are just getting to know you. Another angle? ?????? ?????????? ???????????????? ???????? ???? ?????????? ???? ?????? ??????. A small adjustment in tone or timing could be the difference between standing out or blending in this crowded space. Let’s make this Black Friday week count! #BFCM #DigitalMarketing #HolidaySales

? Great insights from London Forbes on why ???????????? ???????????? ???? ???? ?????? ?????????? ???? ???????? ?????????? ???????????? ????????????????, not just the numbers. Exclusivity remains a driving force behind BFCM success—think limited-time offers and the thrill of snagging something unique. But what truly stands out is the emphasis on connection. Tapping into the emotions driving customer actions—such as the joy of giving or the fear of missing out—can elevate a campaign from a simple transaction to a meaningful experience. As marketers, this is a reminder to balance data with human psychology. ?????????????? ???????? ???? ????????, ?????? ????’?? ?????? ?????? ???????? ?????????? ?????????? ???????? ?????????????????????? ?????? ??????????????. Here’s to crafting campaigns that go beyond the sale and resonate far beyond Black Friday. #MarketingPsychology #CustomerConnection #BFCM2025

In the latest edition of ClickZ's weekly digest: What does it take to succeed as a CMO in 2025? From navigating emerging technologies to delivering on evolving customer expectations, marketing leaders face a dynamic landscape filled with both opportunities and challenges. In our latest feature, CMO Leadership Vision for 2025, we break down the key strategies, tools, and trends that will define the role of a modern marketing leader. Whether it’s harnessing AI for hyper-personalization, driving sustainable growth, or staying ahead in a rapidly shifting digital ecosystem, this is your blueprint for success. #CMOLeadership #MarketingStrategy #DigitalTransformation #ClickZ

Aside from #Jaguar, today's marketing buzz has been around #AdamDriver and his latest cameo with Amazon. If you haven't seen it already, it is quite frankly brilliant. Who knew #product reviews could have such #Hollywood charm. And if you haven't already, go and check out our new dedicated Amazon Insights page! #MarketingInsight #ECommerce #CustomerEngagement #CreativityMarketing https://lnkd.in/gYtXDv8k

Love this post! Kelsey Donn nails a crucial question in marketing - how does your brand evolve without losing your soul? The JLR rebrand has everyone talking (including us, clearly ??), and it perfectly captures the tightrope legacy brands walk. That tension between honoring history and speaking to new audiences is something we see brands wrestling with daily. Watching a heritage brand like Jaguar make such a uncharacteristic move is fascinating. Whether you love or hate the new direction, you can't deny it's sparked exactly the conversation luxury brands need to have in 2024. Question for our marketing community: What other heritage brands do you think have navigated this modern transformation successfully? Which ones missed the mark? (PS: That Barbie reference in the original post? Spot on! ??) #BrandEvolution #LuxuryMarketing #MarketingDiscussion https://lnkd.in/e-vEHNmW

eBay’s latest report sheds light on how advertisements shape holiday shopping habits—and the insights are a gift for marketers gearing up for the season. Here’s what stands out: ?? Ads are decision-makers: Over two-thirds of shoppers say holiday ads help them decide what to buy, with 21% relying on ads to find the best gifts. For younger audiences, such as Gen Z and young millennials, the influence is even greater. ??? Marketplaces are the starting point: A significant 67% of shoppers begin their journey on marketplaces like eBay, emphasizing the importance of visibility on these platforms. ?? Shoppers value deals and quality: - 57% expect good value for money. - 40% actively seek deals and coupons. - 34% prioritize product quality. ?? Shipping matters more than ever: During the holidays, 47% of shoppers demand free shipping, and a quarter expect delivery within five days or less. Tips for crafting #HolidayAds that convert: - Focus on value: Highlight deals, exclusive discounts, or bundles to catch price-conscious shoppers. - Lean into urgency: Use messaging that emphasizes limited-time offers or fast-shipping guarantees. - Leverage personalization: Tailor ads to resonate with Gen Z and millennials by showcasing top categories like clothing, toys, and consumer electronics. Holiday shoppers are ready to spend—but they’re also discerning. A well-crafted ad can make the difference between a browse and a buy. Subscribe to our weekly newsletter for more insights: https://lnkd.in/ey8NTwSr #HolidayAds #EcommerceInsights #RetailMarketing

Are you ready for the new rules of retail? A new report from Deloitte forecasts 7–9% YoY growth in online holiday sales, while Fospha data reveals purchase journeys are more complex than ever... The data reveals a clear shift in consumer behavior, and the numbers are WILD. ?? Key Insights: ? 48% will shop on mobile (62% for Millennials, 58% for Gen Z) ? 13% plan to buy directly through social media ? 52% are actively building wish lists & waiting for deals ??What This Means For Your Brand? → Mobile-first isn't optional anymore - it's mandatory → Social commerce is becoming table stakes (especially for Gen Z at 20%) → Price sensitivity is real - 60% say they get better deals online Want the full picture? Dive into the reports. ?? Fospha State of eCommerce 2023: https://lnkd.in/eacpPMB8 ?? Deloitte's Holiday Retail Survey: https://lnkd.in/eyP2NSDM #ClickZ #Deloitte #Fospha #DTC #Marketing #DTCMarketing #HolidaySeason #BFCM ClickZ Digital Ad Platforms ClickZ TikTok Insider ClickZ Meta Insider ClickZ Paid Social Marketer

In this week's edition of the ClickZ weekly digest: - Are fashion brands overlooking their most loyal advocates while chasing trends, influencers and GenZ shoppers? Learn why retention is the ultimate power play! -What can we learn from the Campaign trail? -Contentive's 2025 media pack and -Explore our suite of niche newsletters Read to learn more! #RetentionOverAcquisition #FashionIndustryInsights #CustomerRetention #SustainableGrowth #Campaigntrail #mediapack #nichenewsletters