ClickZ.com

We’re thrilled to announce that ClickZ will be live on the ground at Shoptalk Spring next week as an official media partner! ?? Shoptalk is the biggest retail and eCommerce event of the year—and we’ll be there to cover the biggest trends, insights, and conversations shaping the future of commerce. But we’re not just attending—we’re giving YOU the chance to be part of our coverage. ?? ?? Are you a brand or marketing leader with valuable insights to share? ?? Got a success story, strategic shift, or bold prediction for 2025? ?? Want to position yourself as a thought leader among the industry’s biggest names? ?? We're booking interviews now—and this is your chance to have your voice heard by the global retail and e-commerce community. ?? If you’d like to sit down with our on-the-ground reporters, George Looker, Lee Arthur, Mairi-Claire Tay, and share your insights, click below to reserve a spot: Sign Up for an Interview → https://lnkd.in/eV8r65Ri Don’t miss this opportunity to showcase your brand’s story at the industry’s most influential event. We can't wait to see you in Las Vegas! ?? #Shoptalk #ShoptalkSpring #Retail #Ecommerce #Marketing #BrandStrategy #ClickZ

?? Brand love is making a comeback. Are you playing the long game? At?SXSW 2025,?Han Wen, CDMO of L'Oréal USA, shared how brands are moving away from?short-term performance marketing?and focusing on?long-term brand engagement—a shift that requires both?bold creativity and a smarter approach to measurement. ???CeraVe’s viral SNL campaign?wasn’t just an ad—it became a cultural moment, proving that humor, merch, and community-building can drive lasting affinity. ???L’Oréal’s Olympic sponsorship strategy?is a masterclass in playing the long game—building relevance not just for today, but for years to come. ???Short-term KPIs vs. brand love??Leading marketers are rethinking?how they track and optimize engagement beyond immediate conversions. ???The challenge? Long-term brand impact doesn’t fit neatly into quarterly reports. For years, performance marketing has been easy to measure, while brand-building has been harder to quantify. But that’s changing. With?better attribution models, brands are getting smarter about?proving the real business impact of long-term engagement—without waiting years for the results. ???The future isn’t about choosing between performance and brand—it’s about understanding how they work together. ???Read the full session insights as reported by Valentina Dalpozzo here: https://lnkd.in/d5JFUSe9?

For brands going global, success isn’t just about visibility—it’s about emotional connection. At SXSW 2025, experts explored how companies are winning over new audiences by embracing localized storytelling, immersive brand experiences, and data-driven activations. ?? Translation ≠ Localization – A campaign that works in New York won’t land the same way in Tokyo. The best brands embed themselves in local culture, adapting humor, storytelling, and influencers to resonate authentically. ?? AI is changing brand measurement – Forget just tracking impressions—brands are now using AI-powered image recognition to analyze how often their logos appear in organic social content, quantifying real-world brand impact beyond ads. ?? Beyond one-off activations – Long-term sponsorships, like fintech brands integrating into Latin American football culture, create deeper audience loyalty than traditional advertising. ?? “Consumers don’t just buy products—they buy into stories and identities. If you don’t make them feel something, they won’t engage.” Are brands shifting fast enough toward culturally intelligent, data-driven activations? Read the full insights as reported by Valentina Dalpozzo from SXSW 2025: https://lnkd.in/dwmMtzZX #SXSW #GlobalBranding #CulturalRelevance #Marketing #BrandStrategy #Localization #AI #ExperientialMarketing

We’re thrilled to announce that ClickZ.com will be at Shoptalk as an official media partner—and we can’t wait to cover Fospha’s must-attend master classes! ?? If you’re looking to harness the power of data-driven, full-funnel strategies, these sessions are for you: ?? The Secrets of Scaling on Snap: Data-Driven Strategies for Full-Funnel Growth Date/Time: Tuesday, March 25, 2025 | 11:00 a.m. – 12:30 p.m. https://lnkd.in/eabhwwhK ?? Amazon Halo: Measure and Maximize the Impact of Your DTC Ads on Amazon Sales with Unified ROAS Date/Time: Tuesday, March 25, 2025 | 2:00 p.m. – 3:30 p.m. https://lnkd.in/ewgDTwBE ?? Master AppLovin Measurement: And Make Bigger Moves in 2025 Date/Time: Wednesday, March 26, 2025 | 8:30 a.m. – 10:00 a.m. https://lnkd.in/eYmzwRS6 ?? Ride the Viral Wave: Winning Strategies for TikTok Ads Date/Time: Wednesday, March 26, 2025 | 10:30 a.m. – 12:00 p.m. https://lnkd.in/eX6peqpS ?? Measuring Brand: Fospha Glow Date/Time: Wednesday, March 26, 2025 | 2:00 p.m. – 3:30 p.m. https://lnkd.in/eapYZ9_Z Stay tuned—ClickZ will be sharing all the key insights and expert tips for success in the evolving digital marketing landscape. Join us at #ShoptalkSpring! We look forward to seeing you there. #ShoptalkSpring #Shoptalk #ClickZ #Marketing

For?decades, cervical cancer screening has remained?invasive, uncomfortable, and inaccessible?for many women. The traditional?in-office Pap smear, largely unchanged in over?200 years, has created?barriers to early detection, leaving millions at risk. At?SXSW 2025,?Teal Health and IDEO?shared how they’re?redesigning the experience—by putting women at the center of healthcare innovation. ??A patient-first approach:?Instead of expecting women to adapt to outdated medical tools,?Teal Health’s new self-sampling device?is designed with real user feedback—making it?comfortable, convenient, and empowering. ??Breaking down barriers:?With nearly?25% of eligible women missing screenings, this at-home test removes logistical and psychological hurdles—allowing for?higher participation and earlier cancer detection. ??Global potential:?In countries where?access to gynecological care is even more limited, solutions like this could be?life-saving. The future of healthcare?isn’t just about better technology—it’s about trust, accessibility, and designing with, not just for, the people it serves. ?? Read more on how this shift is redefining women’s health as reported by Valentina Dalpozzo: https://lnkd.in/dEJrF4VV #SXSW #WomensHealth #HealthcareInnovation #CervicalCancerAwareness #DesignThinking #TealHealth #MedicalInnovation

Marketers are drowning in data, yet starving for insights... Despite massive investments in analytics, fragmented data is costing brands millions in wasted ad spend. Structured data is emerging as the missing link—helping brands unlock 20% higher content ROI and fuel AI-driven marketing success. Meanwhile, #SXSW revealed where eCommerce is headed next: ?? Video podcasts are exploding, but ad dollars haven’t caught up ? AI-driven personalization is no longer optional. Consumers expect seamless, hyper-personalized experiences across 13+ platforms daily ??? Authenticity is outperforming polished perfection. “Purpose fatigue” is real—brands that focus on real connections over big statements are seeing the biggest wins. Plus: ?? #CMOs are under pressure—but those who prove marketing’s value as a customer insights engine will lead the next wave of growth ?? Inflation-proofing your marketing is about strategic automation and cost-effective content, not budget cuts Full insights below ?? #MarketingAnalytics #DigitalMarketing #eCommerce

???The Future of Audio Marketing is Here??? At?SXSW 2025, Julia Machado, Associate Director of Business Marketing at Spotify, in a conversation with Valentina Dalpozzo revealed how?audio, AI, and cultural relevance?are transforming digital marketing. ???270M+ people have now watched a video podcast on Spotify—but ad spend?still lags behind audience behavior. ???Gen Z is shifting away from social doomscrolling, choosing intentional audio experiences instead. ???AI is making ads smarter, more relevant, and seamlessly integrated into consumer journeys. Spotify isn’t just an audio platform anymore—it’s a?multi-format ecosystem where brands must think beyond traditional ad placements. ???Read Julia’s take on how brands can leverage Spotify more effectively: https://lnkd.in/dPFHe79y #SXSW #Spotify #AudioMarketing #AI #PodcastAdvertising #DigitalMarketing #BrandStrategy

???What Happens When a Brand Listens to Real Customer Needs? At?eTail? West, Hanky Panky's Sabrina Cherubini shared with Mairi-Claire Tay how the brand is evolving beyond its signature lace thong—by tackling?real, unspoken challenges women face. ???Key Takeaways: ???50% of women experience daily leakage—so Hanky Panky is launching?leak-proof underwear?to meet the need. ???Omnichannel strategy is evolving—TikTok builds awareness, but Pinterest?guides long-term brand decisions?(e.g., bridal shopping). ???Success isn’t just about the product—it’s about being where your customer is, before they’re ready to buy. "If you don’t understand the customer journey, you’ll miss them entirely." ???Full conversation: https://lnkd.in/d6nSCi4e #RetailInnovation #CustomerExperience #BrandStrategy #Omnichannel #HankyPanky #eTailWest

?? The Fight for Rare Disease Innovation: Why Change Can’t Wait Rare diseases affect?400 million people worldwide, yet?fewer than 5%?have an?FDA-approved treatment. For those affected, the journey to diagnosis and treatment is often?long, expensive, and emotionally exhausting—a fight that too often falls on?patients and caregivers?rather than the healthcare system itself. At?SXSW 2025, a panel of leading women in rare disease advocacy, including Tania Simoncelli(Chan Zuckerberg Initiative), Tara Zier (The Stiff Person Syndrome Research Foundation), Christina Miyake (Baylor College of Medicine), and Susan Dando (Smith-Kingsmore Syndrome Foundation), tackled the?urgent need for systemic change. ???Key takeaways from the discussion as reported by Valentina Dalpozzo: ???AI is transforming rare disease research, reducing?diagnosis times from years to months?and?accelerating drug repurposing efforts. ???Funding remains the biggest barrier—many researchers rely on?patient-led foundations?rather than government grants. ???The financial and emotional toll falls disproportionately on women, who often become full-time caregivers, forced to navigate a fragmented healthcare system with?little institutional support. ???Advocacy is driving real change, with patient organizations now?leading research efforts, creating?clinical registries, and pushing for?policy reform. The message from the panel was clear:?we are at a turning point.?AI and patient-led innovation are accelerating progress, but?without broader institutional backing, millions will continue to suffer in silence. ???It’s time to prioritize rare disease research, not as a niche issue, but as a critical healthcare challenge. ???Read our full coverage on how women are leading the fight for change: https://lnkd.in/deYzbUq7 #SXSW #RareDisease #HealthcareInnovation #AIinMedicine #PatientAdvocacy #MedicalResearch #WomenInScience

?? Rethinking TikTok’s Role in Performance Marketing: SXSW Takeaways At SXSW 2025, industry leaders tackled one of the biggest shifts in digital advertising: TikTok is no longer just an awareness play—it’s driving full-funnel performance. Key discussion points: ?? Outdated attribution models?are limiting how brands assess TikTok’s true impact. ?? Brands investing mid-funnel?(not just lower-funnel conversions) are seeing stronger long-term returns. ?? TikTok’s ‘halo effect’ on Amazon?is reshaping marketplace strategy—yet many advertisers still underreport its role in driving off-platform sales. ?? AI is accelerating efficiency, optimizing creative and budget allocation faster than ever before. ???“90% of brands are stuck in last-click measurement, but the top 10%—those leveraging mid-to-upper funnel investment—are scaling faster and acquiring net-new customers before their competitors.”?— Matthew Barbarasch , TikTok ?? Read the full conversation: https://lnkd.in/dTYysqjY #SXSW #TikTokMarketing #PerformanceMarketing #DigitalAdvertising #MarketingMeasurement #AI #MediaMix #Fospha