ClickZ.com

ClickZ.com

科技、信息和网络

New York ,NY 7,367 位关注者

Discover trends, tools, and tech shaping marketing. Get industry-specific insights and expertise right here.

关于我们

ClickZ is a leading digital marketing intelligence platform, providing in-depth insights, news, and analysis for professionals across the online marketing industry. As a trusted resource, we empower marketing professionals with actionable strategies and updates on SEO, social media, email marketing, and more, supporting them in navigating the dynamic digital landscape. Expanding our commitment to actionable insights, ClickZ now offers a series of targeted newsletters for direct-to-consumer (D2C) marketing professionals across specific verticals. These newsletters deliver tailored industry trends, best practices, and opportunities for growth, helping niche marketers stay competitive and informed in their fields. ClickZ.com is part of the ClickZ Group and is owned by Contentive Media.

网站
https://www.clickz.com
所属行业
科技、信息和网络
规模
11-50 人
总部
New York ,NY
类型
私人持股
创立
1997
领域
digital marketing、online marketing、email、search、social media、digital marketing stats、digital marketing events、martech、adtech和technology

地点

  • 主要

    31 Hudson Yards, 11th Floor New York

    US,NY ,New York ,100001

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动态

  • 查看ClickZ.com的公司主页,图片

    7,367 位关注者

    Intuit Mailchimp nails it: segmentation and scheduling campaigns are non-negotiable. If you haven't started, there's still time to make your mark. ?? Here’s something to think about: ?????????? ???????????? ???? ?????????? ?????????????? ?????????????? ???????????????????? ?????? ?????????????? ????????????. Consistent messaging across the week can help build trust and keep your brand top-of-mind, especially for first-time buyers who are just getting to know you. Another angle? ?????? ?????????? ???????????????? ???????? ???? ?????????? ???? ?????? ??????. A small adjustment in tone or timing could be the difference between standing out or blending in this crowded space. Let’s make this Black Friday week count! #BFCM #DigitalMarketing #HolidaySales

    查看Intuit Mailchimp的公司主页,图片

    198,183 位关注者

    73% of consumers will have the majority of their shopping done before December. Yes! Not only is Black Friday right around the corner, many marketers are segmenting and scheduling campaigns earlier than ever this year. Here’s what you need to know: ?? Stay competitive with unique offers and pricing - Sales and discounts are a huge part of consumer spending during the flagship weekend - Lead with analytics and a solid strategy to maintain healthy margins - Delivering value is key to long-lasting customer relationships ?? Start early and stay consistent - Holiday season is both a sprint and a marathon - Remember, the majority of sales come from first-time customers - If you have time, A/B test and experiment before your campaigns ?? AI can help you get the most out of your audience and your data - Automate your email campaigns with customer journeys - Leverage customer behavior for targeted promotions - Use Intuit Assist to send personalized communication to your customers Learn more about how these tools and tips can keep you ahead of the curve and top-of-mind for your customer’s holiday wish lists. ?? Dive into the data here: https://bit.ly/3YWJDI8 #BlackFriday #CyberMonday #ecommerce #retail #marketing

  • 查看ClickZ.com的公司主页,图片

    7,367 位关注者

    ? Great insights from London Forbes on why ???????????? ???????????? ???? ???? ?????? ?????????? ???? ???????? ?????????? ???????????? ????????????????, not just the numbers. Exclusivity remains a driving force behind BFCM success—think limited-time offers and the thrill of snagging something unique. But what truly stands out is the emphasis on connection. Tapping into the emotions driving customer actions—such as the joy of giving or the fear of missing out—can elevate a campaign from a simple transaction to a meaningful experience. As marketers, this is a reminder to balance data with human psychology. ?????????????? ???????? ???? ????????, ?????? ????’?? ?????? ?????? ???????? ?????????? ?????????? ???????? ?????????????????????? ?????? ??????????????. Here’s to crafting campaigns that go beyond the sale and resonate far beyond Black Friday. #MarketingPsychology #CustomerConnection #BFCM2025

    查看London Forbes的档案,图片

    Trends Can Guide You, But People Will Move You. Marketing trends are everywhere this time of year—Black Friday deals, Thanksgiving campaigns, and a flood of metrics telling us what’s working and what’s not. But here’s a question: are we connecting?beyond?the numbers? In this month’s edition of?Beacon,?The Human Side of Marketing: Why Understanding People Beats Metrics, I explore: ? How trends indicate but don’t always dictate consumer behaviour. ? Why emotional triggers like gratitude and exclusivity drive Black Friday success. ? Practical tips to balance authenticity with data-driven strategies this holiday season. This isn’t just another marketing newsletter—it’s about taking a deeper look at the?psychology?behind the stats and creating strategies that truly resonate with people. Key Insight: Trends can guide us, but they don’t define us. When we dig into the?why?behind the numbers, we uncover the real magic that connects brands with their audiences. Read this month’s edition of?Beacon?and discover how to create marketing strategies that don’t just perform—they connect. Let’s redefine success beyond the data this holiday season. #MarketingPsychology #HumanCentricMarketing #BrandStrategy #BlackFriday2024 #ConsumerBehavior

    The Human Side of Marketing: Why Understanding People Beats Metrics

    The Human Side of Marketing: Why Understanding People Beats Metrics

    London Forbes,发布于领英

  • 查看ClickZ.com的公司主页,图片

    7,367 位关注者

    In the latest edition of ClickZ's weekly digest: What does it take to succeed as a CMO in 2025? From navigating emerging technologies to delivering on evolving customer expectations, marketing leaders face a dynamic landscape filled with both opportunities and challenges. In our latest feature, CMO Leadership Vision for 2025, we break down the key strategies, tools, and trends that will define the role of a modern marketing leader. Whether it’s harnessing AI for hyper-personalization, driving sustainable growth, or staying ahead in a rapidly shifting digital ecosystem, this is your blueprint for success. #CMOLeadership #MarketingStrategy #DigitalTransformation #ClickZ

    CMO leadership vision 2025

    CMO leadership vision 2025

    ClickZ.com,发布于领英

  • 查看ClickZ.com的公司主页,图片

    7,367 位关注者

    Aside from #Jaguar, today's marketing buzz has been around #AdamDriver and his latest cameo with Amazon. If you haven't seen it already, it is quite frankly brilliant. Who knew #product reviews could have such #Hollywood charm. And if you haven't already, go and check out our new dedicated Amazon Insights page! #MarketingInsight #ECommerce #CustomerEngagement #CreativityMarketing https://lnkd.in/gYtXDv8k

    查看ClickZ Amazon Insights的公司主页,图片

    5 位关注者

    Ever seen a two-time Oscar nominee passionately monologue about a banana slicer? Amazon's latest holiday campaign shows how turning user reviews into theatrical performances might just be retail marketing genius. Just published a piece exploring why this matters for e-commerce leaders: ?? Why UGC doesn't have to be boring ?? How to make product marketing actually entertaining ?? Why authenticity wins (even with a Hollywood budget) Sometimes your best marketing content is already sitting in your review section – it just needs the right presentation. #EcommerceMarketing #DigitalMarketing #RetailInnovation #ContentStrategy #Marketing

    What Adam Driver's Dramatic Product Reviews Tell Us About Modern Marketing

    What Adam Driver's Dramatic Product Reviews Tell Us About Modern Marketing

    ClickZ Amazon Insights,发布于领英

  • 查看ClickZ.com的公司主页,图片

    7,367 位关注者

    Love this post! Kelsey Donn nails a crucial question in marketing - how does your brand evolve without losing your soul? The JLR rebrand has everyone talking (including us, clearly ??), and it perfectly captures the tightrope legacy brands walk. That tension between honoring history and speaking to new audiences is something we see brands wrestling with daily. Watching a heritage brand like Jaguar make such a uncharacteristic move is fascinating. Whether you love or hate the new direction, you can't deny it's sparked exactly the conversation luxury brands need to have in 2024. Question for our marketing community: What other heritage brands do you think have navigated this modern transformation successfully? Which ones missed the mark? (PS: That Barbie reference in the original post? Spot on! ??) #BrandEvolution #LuxuryMarketing #MarketingDiscussion https://lnkd.in/e-vEHNmW

    查看Kelsey Donn的档案,图片

    Co-Founder | Managing Director at UNTAMED Creative Society specialising in B2B Marketing & Brand Strategy

    Yes - everyone is talking about it...I know - but I LOVE branding! And there is nothing more interesting for me than a rebrand that sparks controversy ?? Jaguar’s rebrand is everywhere this week—dubbed "the most controversial rebrand of the year." But let’s be honest, when your brand is all about legacy, maybe ditching that legacy altogether wasn’t the best move? I mean, there wasn't even a car in the rebrand’s launch spot? A new logo without the iconic jaguar? People are calling it “Exuberant Modernism,” but I can’t help wondering—are we chasing cool for the sake of cool? Is it authentic or is it forced? Is this the true essence of Jaguar? I mean, being a legacy brand is tough...how do you appeal to a younger audience while staying true to who you are and where you came from? Jaguar's attempt feels like they’ve gone all-in on the artsy vibe, but have forgotten the thing people actually care about— cars. The bottom line is, I think heritage is an asset, not a liability. Dropping it entirely risks losing loyal fans without fully capturing new ones. And with nostalgia running the world (hello, Barbie movie ?? ), shouldn’t there be room for a modern Jaguar that still reflects its history? What’s your take? Do legacy brands need to shed the past to stay relevant, or is there a middle ground? #JaguarRebrand #BrandStrategy #LegacyBrands #MarketingThoughts

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  • ClickZ.com转发了

    eBay’s latest report sheds light on how advertisements shape holiday shopping habits—and the insights are a gift for marketers gearing up for the season. Here’s what stands out: ?? Ads are decision-makers: Over two-thirds of shoppers say holiday ads help them decide what to buy, with 21% relying on ads to find the best gifts. For younger audiences, such as Gen Z and young millennials, the influence is even greater. ??? Marketplaces are the starting point: A significant 67% of shoppers begin their journey on marketplaces like eBay, emphasizing the importance of visibility on these platforms. ?? Shoppers value deals and quality: - 57% expect good value for money. - 40% actively seek deals and coupons. - 34% prioritize product quality. ?? Shipping matters more than ever: During the holidays, 47% of shoppers demand free shipping, and a quarter expect delivery within five days or less. Tips for crafting #HolidayAds that convert: - Focus on value: Highlight deals, exclusive discounts, or bundles to catch price-conscious shoppers. - Lean into urgency: Use messaging that emphasizes limited-time offers or fast-shipping guarantees. - Leverage personalization: Tailor ads to resonate with Gen Z and millennials by showcasing top categories like clothing, toys, and consumer electronics. Holiday shoppers are ready to spend—but they’re also discerning. A well-crafted ad can make the difference between a browse and a buy. Subscribe to our weekly newsletter for more insights: https://lnkd.in/ey8NTwSr #HolidayAds #EcommerceInsights #RetailMarketing

    ClickZ eBay Merchant Insights

    ClickZ eBay Merchant Insights

    ebay-insights.clickz.com

  • 查看ClickZ.com的公司主页,图片

    7,367 位关注者

    Are you ready for the new rules of retail? A new report from Deloitte forecasts 7–9% YoY growth in online holiday sales, while Fospha data reveals purchase journeys are more complex than ever... The data reveals a clear shift in consumer behavior, and the numbers are WILD. ?? Key Insights: ? 48% will shop on mobile (62% for Millennials, 58% for Gen Z) ? 13% plan to buy directly through social media ? 52% are actively building wish lists & waiting for deals ??What This Means For Your Brand? → Mobile-first isn't optional anymore - it's mandatory → Social commerce is becoming table stakes (especially for Gen Z at 20%) → Price sensitivity is real - 60% say they get better deals online Want the full picture? Dive into the reports. ?? Fospha State of eCommerce 2023: https://lnkd.in/eacpPMB8 ?? Deloitte's Holiday Retail Survey: https://lnkd.in/eyP2NSDM #ClickZ #Deloitte #Fospha #DTC #Marketing #DTCMarketing #HolidaySeason #BFCM ClickZ Digital Ad Platforms ClickZ TikTok Insider ClickZ Meta Insider ClickZ Paid Social Marketer

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  • 查看ClickZ.com的公司主页,图片

    7,367 位关注者

    In this week's edition of the ClickZ weekly digest: - Are fashion brands overlooking their most loyal advocates while chasing trends, influencers and GenZ shoppers? Learn why retention is the ultimate power play! -What can we learn from the Campaign trail? -Contentive's 2025 media pack and -Explore our suite of niche newsletters Read to learn more! #RetentionOverAcquisition #FashionIndustryInsights #CustomerRetention #SustainableGrowth #Campaigntrail #mediapack #nichenewsletters

    Fashion marketing is missing its most valuable customer

    Fashion marketing is missing its most valuable customer

    ClickZ.com,发布于领英

  • 查看ClickZ.com的公司主页,图片

    7,367 位关注者

    In the latest edition of the ClickZ weekly digest, Read about how CMOs are under pressure with new demands and challenges. With responsibilities piling up, many CMOs feel unprepared to tackle the growing demands of their role. As duties expand, from data insights to brand leadership, the need for strategic clarity and support is more crucial than ever. It’s time for leaders to rethink resources and realign priorities to empower CMOs effectively. #CMO #MarketingLeadership #StrategicGrowth #DigitalTransformation #MarketingTrends

    CMOs feel unprepared as duties pile up

    CMOs feel unprepared as duties pile up

    ClickZ.com,发布于领英

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